Lesa Ukman Oct 1
Of Sponsors, Worlds Fairs, Olympic Games And Posters
Just in the nick of time, sponsors came forward and there will be a U.S. Pavilion at the 2010 Shanghai World Expo in China.
Considering the ease with which we field an Olympic team every two years, you might assume a U.S. presence at a world’s fair such as Expo 2010—which is expected to draw 70 million visitors, some 63.2 million more than the Beijing Games—is a given. It is not.
Sponsoring a world’s fair is a hard sell to corporate America. Similar to the rest of the world’s love of soccer versus Americans’ tepid support, world’s fairs are a much bigger deal outside the U.S.
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Filed under: festivals, olympics, selling, events