Lesa Ukman Nov 16
More Takeaways from the ANA Annual Conference
I shared some of the insights heard at the ANA Annual conference in my last post. Below are more of the key ideas discussed by the “masters of marketing,” as the event is subtitled.
Eric Schmidt, chairman and CEO, Google
Schmidt had an optimistic message: “We’re about to enter a time of unprecedented opportunity as optimism collides with expanding platforms and accelerating uptake.”
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Filed under: digital media, entertainment, events, social media, trends, beer
Lesa Ukman Nov 12
The Power of Live And Takeaways From ANA Annual Conference
Live events still are flourishing, despite the economy.
The Metropolitan Opera released its individual ticket sales figures for the ’09-‘10 season after its opening night: $2.5 million, up $500,000 from last year. Meanwhile, Seattle Opera has sold out its season.
Norm Langill’s fantastic Teatro ZinZanni, which just had its 10th anniversary in Seattle, fed and entertained one million people in the last 12 months. Anyone in the business of promoting or sponsoring entertainment and live events needs to experience Teatro ZinZanni, a dinner theater experience that combines circus, comedy and cabaret. With permanent locations in Seattle and San Francisco, its jaw-dropping tent holds 200 people.
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Filed under: entertainment, events, IEG conference, strategic philanthropy, trends, cause marketing