What I Learned About Sponsorship Backlash While Waiting Out The Ash Cloud
Posted: 4/23/2010 8:46:38 AM by
Lesa Ukman | with 2 comments
While reading the April 16th edition of The Independent, I came across two striking images. The first was a banner unfurled at a rally staged by Fair Pensions, which lobbies for ethical investment of UK pension funds, reading “BP Sponsors Climate Chaos.”
The other, an ad for the Hop Farm Festival, promotes “No Sponsorship. No Branding” (on the illustrated banners on the bottom left of the ad) as a selling point or attribute.
With sponsors adding to events in big ways—Orange recharge areas, Carling’s cold beer amnesty, GM’s free rides into Austin at SXSW, State Farm paying to ensure fans could embed OK Go’s YouTube video of “This Too Shall Pass” on their own sites—not sure how this is a benefit to attendees. What do you think?
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Filed under: events, festivals, international, backlash