Sponsorship Potential From New Caribbean Brew
Posted: 7/7/2010 2:39:35 PM by
Jim Andrews | with 0 comments
For those properties with room in the beer category, a new player has entered the U.S. market and is looking for opportunities to create buzz and interact with consumers on the grassroots level. Presidente Beer from the Dominican Republic wants to establish itself as a leader among imported Latin beers, according to the marketing agency it has hired to help in that effort, Miami-based ViVA Partnership.
Defining the beer’s consumers as “interested in having a good time socially with a focus on sports, outdoor activities and get-togethers with family and friends,” Presidente has launched a campaign to introduce itself, beginning in South Florida with an aim to reach locals and U.S. tourists travelling to the Caribbean. The campaign looks to seamlessly integrate online and off-line elements, according to ViVA CEO Linda Lane Gonzalez.
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