Jim Andrews Jul 22
The Conundrum Of Size In Sponsorship
As with many other things, size both does and doesn’t matter when it comes to sponsorship.
More >
Filed under: what is sponsorship, activation
Jim Andrews Jul 14
Why Do Properties’ Cause Overlays Leave Sponsors On The Sidelines?
A trend I have noticed lately involves rightsholders—primarily sports and entertainment properties—conducting cause-related promotions that bring attention to their events and organizations while benefiting a charitable group.
More >
Filed under: selling, servicing, trends, packaging
Jim Andrews Jul 7
Sponsorship Potential From New Caribbean Brew
For those properties with room in the beer category, a new player has entered the U.S. market and is looking for opportunities to create buzz and interact with consumers on the grassroots level. Presidente Beer from the Dominican Republic wants to establish itself as a leader among imported Latin beers, according to the marketing agency it has hired to help in that effort, Miami-based ViVA Partnership.
More >
Filed under: beverage, international, prospecting, beer