Nielsen Research Shows Consumers Trust Sponsorship
Posted: 7/31/2009 9:18:02 AM by
Jim Andrews | with 0 comments
In case you missed it, findings from the Nielsen Global Online Consumer Survey released earlier this month show that 64 percent of consumers “completely” or “somewhat” trust sponsorship as a form of advertising.
That is a giant leap from the 49 percent who said the same in the first Global Online Consumer Survey two years ago.
It also puts sponsorship ahead of all other forms of company-generated advertising except for brand Web sites, which 70 percent of respondents found trustworthy. Specific forms of traditional, digital and mobile advertising were all ranked below sponsorship.
More details from the survey of 25,000-plus consumers in 50 countries here.
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Filed under: research