IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
Apple and iPad Take Over the World One App at a Time
It is just one of those things that you can’t really explain. It isn’t based on product specs, logic, reason or really any other describable tangible benefits. Sure it has features and benefits that are enticing, but to me, “it just feels right.” I’ve read a lot of reviews both positive and negative about the iPad and I could create my own review and support my opinion with thoughts like the iPad is super portable, responsive and has a nice display. I could add that I love the picture frame feature. I could also point out that a lot of the apps haven’t caught up to the technology (including the Facebook app), the eBook reader has a pretty limited selection of books and the iPad definitely has the potential to be a big money pit. Honestly, none of that matters anymore (until I get my iTunes/app store invoice), I just like it.
Filed under: research
Jack Johnson’s “To The Sea Tour” – 100 Percent of Profits go to Charity – This is What We Mean When We Talk about Authenticity
After his successful 2008 “Sleep Through The Static” tour that raised $845,000 for 184 environmental nonprofit organizations, Jack Johnson will once again donate 100 percent of his 2010 “To The Sea” tour profits to over 150 chosen community groups.
Filed under: nonprofit, music
The Limited Variety of On-Site Alcoholic Beverage Options Seemingly Hurts the Beale Street Music Festival
The performance lineup for the Beale Street Music Festival, a three-day music festival held as part of Memphis in May, was recently announced. The Festival will be held April 30th - May 2nd, 2010 at Tom Lee Park, on the Mississippi River, in Downtown Memphis. The Festival will feature performances on four stages by a wide range of artists including Alison Krauss & Union Station, 3 Doors Down, 30 Seconds to Mars and Colbie Caillat. The Festival draws approximately 125,000 people over three days. 2010 sponsors include Bud Lite, Cellular South, Coca-Cola, Best Buy and Nationwide Insurance.
Filed under: music, beer
Sponsorships Vs. Endorsements: Who Wins?
Athlete and celebrity endorsements have been the topic of much conversation lately, thanks to new regulations issued last month from the U.S. Federal Trade Commission and two pieces of research published this week.
The first of the studies is from Mediaedge:cia revealing that young adults are more likely to purchase a product or service based on the recommendation of a celebrity endorser than older shoppers. The second is an Adweek Media/Harris Poll survey that shows business leaders to be more persuasive spokespeople than actors, athletes, musicians and former politicians.
Filed under: legislation, endorsements