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Sponsorship Blog

Posts Tagged “Sponsorship ROI”
 

Four Lessons on Measurement for Super Bowl Sponsors
Kristen Pelachyk Jan 24

Four Lessons on Measurement for Super Bowl Sponsors

Super Bowl XLVIII mania is upon us. The Broncos-Seahawks matchup is set. Your shopping list for an epic Super Bowl party has been created. And we’ve all read more about Richard Sherman than any cornerback in NFL history. more

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Dan Kowitz May 8

Sponsor Survey Outlines Steps Rightsholders Must Take

In case you missed it, IEG has released the finding from the 12th annual IEG/Performance Research Sponsorship Decision-makers Survey. more

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Jim Andrews Mar 19

The Time to Adopt a New Approach to Sponsorship Measurement Is Now

IEG has done a lot of comparing and contrasting of sponsorship to advertising in our 30 year history. And most often sponsorship came out as the more engaging, more relevant, more meaningful way of connecting with audiences. more

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Jim Andrews Mar 5

Kodak Sponsorships: What’s The Real Story?

After getting judicial permission to drop its Kodak Theatre partnership a few weeks ago, Eastman Kodak Co. filed court papers last Tuesday to also dump its PGA Tour sponsorship. more

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Mark Ording Dec 19

Measuring TV Exposure Does Not Capture Sponsorship ROI

There is much more to measuring the ROI of a sponsorship than accounting for the value of brand exposure during TV broadcasts, yet I continue to hear stories of sponsors that put nearly all of their measurement emphasis on that more

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Lesa Ukman Dec 9

Heineken’s Smart Approach To Sponsorship Activation

While in Amsterdam a couple of weeks ago, I dropped in on Hans Erik Tuijt, global manager of activation for Heineken and a speaker at IEG’s 2012 sponsorship conference. more

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Lesa Ukman Dec 2

Sponsorship Makes The Cut

Observations, learnings and provocations from October’s ANA Masters of Marketing conference.  more

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Jim Andrews Sep 6

Big Shift: IEG Paper Explores New and Better Way to Think About Sponsorship

Looking across all of the brands that IEG would define as “leaders” in sponsorship—companies such as IBM, Gatorade, Aon, Xerox, GE and others—we see a major trend: an alignment of  sponsorships and partnerships with the larger goals of the business, to ensure they are driving growth and having an impact across the entire enterprise.  more

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Jim Andrews May 23

Perspective on IEG Consulting’s Work With Roush Fenway

One of the tricky things about posting to a corporate blog such as IEG’s is that you don’t want to hijack this—or any other social media—and use it as a platform to promote what the company does. This is a forum for sharing ideas, insights, and observations that people interested in sponsorship will find useful.  more

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