Fresh Insights from IEG

Sponsor Survey Outlines Steps Rightsholders Must Take
In case you missed it, IEG has released the finding from the 12th annual IEG/Performance Research Sponsorship Decision-makers Survey.

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Filed under: IEG, research, selling, servicing, social media, spending, sponsorship evaluation, sponsorship measurement, sponsorship ROI, sponsorship strategy, trends, activation

Sponsorship Takeaways from the AFP Int’l Conference on Fundraising
I had the pleasure of moderating a sponsorship panel discussion at the Association of Fundraising Professionals’ 49th International Conference on Fundraising in Vancouver earlier this month.

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Filed under: cause marketing, how to get sponsorship, local, nonprofit, selling, venues, arts

Will Sponsors Start Sharing What They Pay with Each Other?
An article last week in The Sydney Morning Herald reported on a call by a major sponsor in Australia’s National Rugby League for the primary sponsors of the other NRL clubs to share among them what they are paying for their deals. The goal is to assure each company that it is getting a fair deal.

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Filed under: sponsorship evaluation, sponsorship strategy, sponsorship valuation, international

Analysis: Motorola/NFL And Dr Pepper/Chicago Bears Sponsorships
News this week regarding the end of one partnership and the beginning of another raises some interesting questions.

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Filed under: beverage, pro sports, telecommunications, activation

Newest, Best Practices For Sponsors And Rightsholders
Great sponsorships begin with great insights–an understanding of how your customers experience and interact with sponsored properties, and how brands can tangibly enhance the experience.

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Filed under: beer, digital media, events, festivals, international, new media, olympics, pro sports, social media, soft drink, trends, activation

Sponsorship’s Gap Is Not Between The Big And The Small
Thanks mostly to Twitter, many of you who were not in attendance at IEG’s annual sponsorship conference last week were able to keep up with some of the main themes and ideas explored by speakers and other participants.

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Filed under: IEG conference, trends, IEG

The Time to Adopt a New Approach to Sponsorship Measurement Is Now
IEG has done a lot of comparing and contrasting of sponsorship to advertising in our 30 year history. And most often sponsorship came out as the more engaging, more relevant, more meaningful way of connecting with audiences.

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Filed under: sponsorship measurement, sponsorship ROI, trends, evaluation

Bad Faith: Big Brother Pulls the Rug Out from under Venue Sponsorship
Unsettling news came out of Vancouver last week, as the provincial government of British Columbia killed a deal for telecommunications company Telus to obtain naming rights to BC Place Stadium.

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Filed under: Canada, contracts, government/municipal, in-kind, naming rights, negotiating, telecommunications, valuation, venues, backlash

Kodak Sponsorships: What’s The Real Story?
After getting judicial permission to drop its Kodak Theatre partnership a few weeks ago, Eastman Kodak Co. filed court papers last Tuesday to also dump its PGA Tour sponsorship.

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Filed under: sponsorship ROI, sports, pro sports

Sponsorship Issues: Are Recent Government Moves Protection Or Interference?
Two developments within the last month raise some fascinating questions over the involvement of government in the affairs of private rightsholders and their partnerships.

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Filed under: Canada, government/municipal, IEG conference, legislation, pro sports, sports, telecommunications, trends, ambush marketing