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Mark Ording Dec 19

Measuring TV Exposure Does Not Capture Sponsorship ROI
There is much more to measuring the ROI of a sponsorship than accounting for the value of brand exposure during TV broadcasts, yet I continue to hear stories of sponsors that put nearly all of their measurement emphasis on that

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Filed under: sponsorship measurement, sponsorship ROI, international

 
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About the Author

Mark Ording is vice president, client leadership, IEG Consulting Group. A true sponsorship valuation guru, he advises clients including the Minnesota Twins, Visa, Universal Studios, Ford Canada, San Francisco 49ers, Dr. Pepper Snapple Group, BMO Financial Group and USOC on all manner of sponsorship issues and challenges.

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