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The State of Sponsorship: An Unconventional SWOT Analysis in Two Parts
Jim Andrews May 15

The State of Sponsorship: An Unconventional SWOT Analysis in Two Parts

This post takes a look at the current threats and opportunities facing sponsorships and partnerships. A second post will examine the weaknesses and strengths. more

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Two Issues Sponsors and Properties Should Be Thinking and Talking About
Jim Andrews Mar 19

Two Issues Sponsors and Properties Should Be Thinking and Talking About

With just three weeks to go before the start of Go Deep, the 35th edition of the IEG Sponsorship Conference, I have just concluded a round of visits and calls with many of this year’s outstanding speakers. more

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Ecommerce Giants Making Their Mark
Andy Thwaite Oct 17

Ecommerce Giants Making Their Mark

It’s been a busy 12 months for ecommerce and sports. more

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Changing The Live Sports Broadcast
Andy Thwaite Sep 28

Changing The Live Sports Broadcast

In a recent interview at the Code Commerce event, NBA Commissioner Adam Silver argued that live sports should look more like a video game being streamed on Twitch than what we see today. more

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Watching the NFL as an Online Fan Isn’t Easy
Andy Thwaite Sep 20

Watching the NFL as an Online Fan Isn’t Easy

With a new NFL season upon us, and with more TV viewership declines for the NFL expected, the online NFL viewer is becoming more and more important. But, with the way their rights deals are structured and exploited by their media partners, watching the NFL online is a challenge. more

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Disney, ESPN Makes OTT Move
Andy Thwaite Aug 15

Disney, ESPN Makes OTT Move

Last week saw the well-publicized announcement from Disney that they would 1) be launching a Disney OTT service in 2019 and removing their programming from Netflix; 2) launch the previously announced ESPN OTT service in early 2018; and 3) be taking a majority stake in BAMTech, to facilitate these OTT plans. more

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Amazon’s Live Sports Trifecta
Andy Thwaite Aug 10

Amazon’s Live Sports Trifecta

This week Amazon acquired the exclusive live video rights from the ATP in the UK for a reported $13.2M a year deal. This is a big deal as unlike with their deal with the NFL TNF package where they share live rights with terrestrial TV, cable TV and mobile, with the ATP, as an online provider, they are the sole and exclusive rightsholder. more

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TV Led Properties Facing Innovator‘s Dilemma
Andy Thwaite Jul 24

TV Led Properties Facing Innovator‘s Dilemma

Fox Sports founder David Hill recently spoke with SBJ where he highlighted a key problem for the industry, that viewer’s consumption habits are changing but sport broadcasts have stayed the same for decades.
 more

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The Facebook, Google Digital Duopoly
Andy Thwaite Jul 6

The Facebook, Google Digital Duopoly

The digital advertising market is dominated by Facebook and Google, with a reported 85% of new ad dollars going their way this year. Their dominance is based on two things, their scale to reach a massive audience and their data on users to enable targeted ads to them. more

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