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Posts Tagged “Destination/Tourism”
 

Lesa Ukman Jun 26

Events Gain Well-deserved Support From Tourism Offices

Although event and festival producers often act as de facto marketing arms of cities, regions or countries—attracting visitors, generating positive media coverage, enhancing quality of life for residents, etc.—rarely do they get strategic, sustained support from their tourism bureaus. more

events festivals government/municipal international destination/tourism

 
 
Lesa Ukman Jun 13

Festival Innovations Demonstrate New Ways of Connecting with Audiences

There is much irony is writing this post from Tuscany, where so many of the festivals date back to medieval times and don’t need to be concerned with staying relevant through fresh ideas and content. more

events festivals international music trends destination/tourism

 
 
Jim Andrews Feb 15

A Rare Look At The Numbers Behind A Major Event

The City of Chicago has long been one of the only major municipalities to produce and market annual festivals and civic celebrations in house, through the Mayor’s Office of Special Events, which due to a departmental reorganization recently became the Department of Cultural Affairs and Special Events.  more

events festivals government/municipal local destination/tourism

 
 
Diane Knoepke Dec 7

Four Reasons CVBs Should Sponsor More and Advertise Less

Can I really tell CVBs to spend less on advertising? Am I brave enough to court the wrath of media entities and the hospitality and travel industries? OK, no. CVBs, tourism boards and destinations should spend fewer marketing dollars on one-off advertising and a la carte direct mail marketing. Instead, spend dollars on ads and direct mail campaigns as part of—or activation of—integrated sponsorship packages.  more

associations destination/tourism digital media entertainment government/municipal spending activation

 
 
Diane Knoepke Nov 13

Extreme Makeover: Sponsorship Edition (Episode #2)

See Episode 1 for information about this blog series. Motel 6’s Great Teddy Bear Roundup Before: This week, Accor North America’s Motel 6 and Studio 6 brands launched the second annual Great Teddy Bear Roundup. This program asks people to donate new teddy bears at Motel 6/Studio 6 drop-off locations. The locations then deliver the teddy bears to local law enforcement, fire stations and hospitals that use the teddy bears “to comfort children experiencing stressful or traumatic situations.” The 2008 campaign yielded 10,000 teddy bear donations across the country. This year, the local police or fire department in the community where the most donations are made will also receive $6,000. Read the Motel 6 press release here.  more

cause marketing destination/tourism government/municipal hospitals and healthcare local nonprofit strategic philanthropy activation

 
 
Dan Kowitz Oct 12

Sponsors See Greater Return If They Tell A Property’s Story

I recently facilitated a sponsor summit for a client in the meetings and conventions industry. This was the third straight year I hosted the event, but this year I had an awakening of sorts. I am one of the many people who were very upset with what some of the financial institutions seemed to be doing with TARP funds. I wondered why my tax dollars needed to help them continue with management and sales trips after they managed to put the economy in the toilet! I decided my money should not pay for more shrimp and golf for financial executives.  more

destination/tourism sponsorship ROI activation

 
 
Diane Knoepke Sep 17

Pitching Hotels? Might Be Time for a Changeup

“Generic” might be having a good run in pharmacies and grocery stores right now, but hotels are looking for assets that differentiate them from the guy down the street. An article in Monday’s The Wise Marketer highlights a recent study of hotel rewards programs, conducted by Razor’s Edge Business Intelligence. As most of the chains have run their loyalty programs for many years (some more than two decades), Razor’s Edge is predicting that the programs will “move on from simply adding more partners and more benefits toward developing in whole new directions. . . . such as the creation of sub-clubs that appeal to special interest groups (e.g. sportsmen, sports fans, or bikers) or the addressing of environmental concerns.”  more

cause marketing destination/tourism packaging selling associations

 
 
Carrie Urban Kapraun Sep 3

Valuing On-Site Interactive/Highly-Integrated Opportunities Can be Tricky – Part Three of a Three-Part Series

As mentioned in parts one and two of the series, of all of the categories of tangible benefits (both measured and non-measured) that I come across, valuing “can’t buy” hospitality, unique access opportunities or interactive/highly-integrated benefits are some of the hardest tangible benefits to value. Of course, these also happen to be some of the most valuable pieces of a sponsorship package. The third part of the series concentrates on on-site interactive or highly-integrated opportunities. Many of the principles for valuing VIP hospitality and unique access opportunities apply to interactive/highly-integrated opportunities. Keep in mind, there isn’t always a clear delineation between categories; the line can be a little blurry.  more

associations automotive beer cause marketing destination/tourism events government/municipal nonprofit pro sports soft drink sports valuation arts

 
 
Carrie Urban Kapraun Aug 28

Valuing Unique Access Opportunities Can be Tricky – Part Two of a Three-Part Series

As mentioned in part one of the series, of all of the categories of tangible benefits (both measured and non-measured) that I come across, valuing “can’t buy” hospitality, unique access opportunities or interactive/highly integrated benefits are some of the hardest tangible benefits to value. Of course, these also happen to be some of the most valuable pieces of a sponsorship package. The second part of the series concentrates on unique access opportunities. Many of the principles for valuing VIP hospitality apply to unique access opportunities. Keep in mind, there isn’t always a clear delineation between categories; the line can be a little blurry.  more

associations automotive beer cause marketing destination/tourism events government/municipal music nonprofit pro sports soft drink sports valuation arts

 
 
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