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Posts Tagged “Strategic Philanthropy”
 

Jim Andrews Jun 14

AT&T Crosses a Line in Asking Nonprofits to Lobby for Merger

Politico reported last Friday on AT&T’s efforts to build support in Washington for its proposed acquisition of T-Mobile by leveraging the tens of millions of dollars it gives nonprofits.  more

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Diane Knoepke Jun 8

Corporate/Cause Partnerships You Should Know

In my last post I promised to post a list of cause marketing programs you should know. Some are one-on-one partnerships, others are corporate/umbrella programs, and others pretty much defy classification.  more

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Diane Knoepke Jun 3

Tough Calls: Competing Priorities in Cause Marketing

What a whirlwind! The Cause Marketing Forum, held this week in Chicago, gathered 450 or so cause marketing professionals from nonprofits, corporate sponsors and agencies together to talk shop and compare notes. The event packed a lot of great content and networking into just over 24 hours. What follows are a few of my takeaways, organized by the competing industry priorities they underscored.  more

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Diane Knoepke May 19

Golden Halo Award Recipients Highlight Trends in Cause Marketing

The Cause Marketing Forum (CMF) Conference is coming up and the 2011 winners of their Golden Halo Awards—eBay and DonorsChoose.org—are worthy and instructive choices. Not only do they shed obvious light on the influence of technology on cause marketing programs, their selection also points to the push for individualism by consumers engaging in cause marketing programs.  more

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Courtney Reilly Nov 9

A Perfect Fit: Jockey’s Support of the Fight against “Cancer below the Waist”

On any given Saturday, I have a sneaking suspicion that most people will find themselves lying around in their underwear at some point throughout the day. On a recent Saturday, the Jockey brand challenged Chicagoans to take it outside.  more

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Jim Andrews Jun 15

Time To Ban School Sponsorship

The Wall Street Journal ran a page one story yesterday on the rise in local school districts seeking private support from businesses and other organizations to offset budget cuts resulting from decreasing tax revenues.  more

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Emily Rogers Jun 8

Report from CASE Conference: Strategic Philanthropy Insights

I had the pleasure of co-leading a session last Thursday at the Council for Advancement & Support of Education’s Annual Conference for Corporate & Foundation Relations Officers in San Francisco. My co-leader for the session titled: “Strategic Philanthropy: A New Paradigm for How Corporations Partner with Higher Education” was Eric Thompson, director of corporate & foundation relations for Purdue University Calumet.  more

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Jon Kander Apr 27

Where Sponsorship Analysts Disagree - The BP Crosstown Cup

There are two sides to every argument. My colleague, Shelley Fasulko, lauded BP’s sponsorship of the Cubs-White Sox Crosstown Classic (now called the BP Crosstown Cup). Where Shelley saw a brilliant creation of new assets, I saw blatant corporate pandering and over-commercialization of a great event.  more

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Diane Knoepke Apr 15

Selling Sponsorship is Different from Fundraising! (And Why That is Total Bunk.)

I had always thought of fundraising and selling sponsorship as dramatically different disciplines. Even when my title included the word “Development” at one point in my career, and even when I ran a small annual giving campaign for an association, I never considered myself a fundraiser. Instead, I “sold sponsorship and marketing relationships,” and I “marketed a [pin] campaign.” I never “asked;” I “sold.” It wasn’t a judgment on either profession; I just put myself in one bucket and stayed there. And I had a lot of company in seeing the nonprofit world as a bucketed, black-and-white place when it comes to corporate relationships.  more

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