Jim Andrews May 18
For the second year in a row, U.S. Rep. Betty McCollum (D.-Minn.) has added an amendment to the defense appropriations bill that would prohibit the U.S. armed forces from spending any money to sponsor sports. The entire bill, including the amendment, was approved by the House Appropriations Committee yesterday, as reported in USA Today. more
government/municipal legislation NASCAR sports backlash
Jim Andrews Sep 28
The new NASCAR Hall of Fame is including fan votes as part of its process for selecting the next class of inductees for 2011. This is of interest to sponsorship professionals not because there is a corporate partner attached to the effort (there isn’t) but because one of the nominees is a sports marketing pioneer, Reynolds Tobacco’s T. Wayne Robertson. more
NASCAR motorsports
Diane Knoepke Jul 20
The “movement” is the thing for sponsorship heavy-hitters these days. Moving people to action—causing measurable behavior change—is the highly evolved, holy grail of return on sponsorship measurement. But instead of just counting coupons redeemed or pages “liked,” sponsors and properties are building real relationships, tracking long-term behaviors, and making changes in their businesses using the audiences, information and people-power they gather. more
digital media how to get sponsorship NASCAR nonprofit sponsorship ROI sports cause marketing
Jim Andrews Apr 27
The folks that run the business side of Roush Fenway Racing have built a great organization and have done some very smart and innovative things when it comes to sponsorship.
But if the stories out of Concord, N.C. are accurate, I have to question the team’s latest move. In short, news accounts say the team is spending close to $500,000 on redesigning its Web site, with the intention of using the site as a way to attract more corporate marketing dollars through sales videos, upgraded case studies and display of available inventory. more
motorsports NASCAR prospecting selling trends how to get sponsorship
Vinu Joseph Mar 9
After watching this crash by NASCAR driver Brad Keselowski during the NASCAR Sprint Cup Kobalt 500, you might be left thinking the same thing I did: “Wow, his sponsor must love all that additional exposure.”
Actually, I was wondering how incidents like this one square with the sport’s efforts to maintain its fan base and, of course, attract sponsors. more
NASCAR pro sports activation
Jim Andrews Feb 18
If you have checked out Sponsorship.com’s News section you may have read the February 17 release from the Quick Chek New Jersey Festival of Ballooning announcing a renewal of the title sponsorship that began in 1993. more
festivals motorsports NASCAR sports events
Diane Knoepke Feb 10
Usually when we’re talking about recall and sponsorship in the same conversation, it’s a discussion of figuring out whether audience members had a positive recall (aided or unaided) of a given property's sponsors as measured by a survey. Today, however, we’re talking about product recalls and what should be done by (and for) properties that have the manufacturers—if not the product brands themselves—as sponsors? more
government/municipal guidelines NASCAR non-traditional categories sports contracts