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Posts Tagged “Ambush Marketing”
 

Non-Sponsors Take On The Olympics To Align Their Brands With Fair Play
Lesa Ukman Aug 13

Non-Sponsors Take On The Olympics To Align Their Brands With Fair Play

The extreme approach taken by the London Organizing Committee for the Olympic Games (LOCOG) to enforcing IOC marketing rules has not only not protected official sponsors, I’d argue it has hurt them. Each time the brand police tape over the logo of a non-sponsor, or warn the public about wearing a Pepsi T-shirt to the Games, or insist policemen carry their snacks in unbranded plastic bags, they drag down the brands of the sponsors. more

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Ambush Marketing At London 2012
Lesa Ukman Aug 13

Ambush Marketing At London 2012

Non-sponsors during the Olympic Games got noticed through a variety of tactics, including making news around related topics (Nike, Specsavers, Tetley Tea), championing human-interest stories (Red Bull, Virgin Media, Beats), sponsored Tweets (Nike), and pop-up venues in London (Puma, Mizuno, Karl Lagerfeld, Opening Ceremony). more

London 2012 olympics ambush marketing

 
 
Will The Olympic Movement Change Its Marketing Rules? (It Better)
Jim Andrews Aug 9

Will The Olympic Movement Change Its Marketing Rules? (It Better)

A key issue between the end of the London 2012 Olympic Games this Sunday and the beginning of the Sochi Winter Games 18 months from now will be what, if anything, the IOC will do regarding the restrictions placed on sponsors, non-sponsors, athletes and others. more

backlash London 2012 olympics ambush marketing

 
 
The IOC’s Big Blunders (And How to Fix Them)
Lesa Ukman Aug 3

The IOC’s Big Blunders (And How to Fix Them)

Much of the world is buckling under economic recession, but Olympic finances have never been better. more

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Time to End Ambush Marketing
Jim Andrews Aug 3

Time to End Ambush Marketing

As the London Olympic Games prepare to open, can we all agree to put the issue of ambush marketing to rest? Please. more

London 2012 olympics ambush marketing

 
 
10 Olympic Sponsors to Watch—and Why
Jim Andrews Aug 3

10 Olympic Sponsors to Watch—and Why

In case you missed the article I wrote for Business Insider, here’s my pre-Games take on which marketers were poised to succeed at London 2012: more

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Jim Andrews Feb 27

Sponsorship Issues: Are Recent Government Moves Protection Or Interference?

Two developments within the last month raise some fascinating questions over the involvement of government in the affairs of private rightsholders and their partnerships. more

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Jim Andrews Oct 24

Is Social Media The Greatest Ambush Marketing Technique Ever?

A recent blog post on valuing social media as a sponsorship benefit prompted a thought-provoking response from my old pal Dan Schorr of Start2Finish Marketing. more

ambush marketing social media activation

 
 
Jon Kander Feb 23

Ambush Marketing Amongst Cosponsors?

I was watching the NBA Slam Dunk contest on Saturday night when Blake Griffin made his event-winning dunk over a Kia Optima. It got me wondering – can a cosponsor ambush another cosponsor? Kia appeared to receive the most post-event buzz on the twitter-sphere despite Sprite being the event title sponsor and newspaper/website headline pictures all featured Griffin’s dunk over the car. Yet, was this necessarily a bad thing for Sprite?  more

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