Latest Thinking from IEG
IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
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Musical Airline Sponsorships in Barcelona
Turkish Airlines, a “Premium Partner” of FC Barcelona since January 2010, is being displaced by a change in the club’s shirt sponsor.
Filed under: contracts, endorsements, international, negotiating, pro sports, servicing, spending, sponsorship strategy, sports, backlash
Bad Faith: Big Brother Pulls the Rug Out from under Venue Sponsorship
Unsettling news came out of Vancouver last week, as the provincial government of British Columbia killed a deal for telecommunications company Telus to obtain naming rights to BC Place Stadium.
Filed under: Canada, contracts, government/municipal, in-kind, naming rights, negotiating, telecommunications, valuation, venues, backlash
Black Mark for BlackBerry: What RIM Did Wrong In Venezuela Sponsorship Snafu
I never suspected the trove of classified government communications trickling out through WikiLeaks would contain a sponsorship story, but a recently released February 2010 cable from the U.S. embassy in Caracas, Venezuela tells a tale with valuable lessons for sponsors.
Filed under: backlash, Canada, contracts, international, media sponsorship, negotiating, telecommunications, arts
Adidas’ London 2012 Activation: The Not-so-fine (But Important) Print
In my last post, I praised the multi-dimensional activation program adidas has created around its London 2012 partnership, but mentioned that it’s a shame that there has to be so much legal language as part of the adiStars Web site.
Filed under: contracts, digital media, London 2012, new media, olympics, social media, activation
Solid Advice on Sponsorship’s Legal Issues
Mary Hutchings Reed, the attorney who has defined many of the business and legal issues surrounding sponsorship, sports, arts, entertainment and cause marketing, spoke to my graduate class at Northwestern University last night, and as always happens when I listen to her presentations, issues were clarified and solutions emerged.
Filed under: endorsements, negotiating, contracts
Values-Centered Leadership and Value-Based Exchange: Healthcare Collaboration in Corporate Sponsorship and Beyond
Along with a couple hundred healthcare association executives, I had the pleasure of attending the ASAE Healthcare Association Conference on November 18-19, 2010, here in Chicago.
Filed under: cause marketing, contracts, hospitals and healthcare, medical societies, nonprofit, associations
Is “Pay for Performance” the Newest Sponsorship Trend?
The French Football Federation (“FFF”), the national soccer body, is still feeling the effects from its less than stellar 2010 World Cup performance. The FFF recently had to pay out €4.5 million to its top-tier sponsors to compensate them for France’s first round exit from the 2010 World Cup.
Filed under: evaluation, negotiating, pro sports, sports, trends, contracts
Takeaways From ANA Sponsorship & Event Marketing Committee Meeting
Through our relationship with the Assn. of National Advertisers, IEG participated in yesterday’s quarterly meeting of the ANA’s Sponsorship & Event Marketing Committee, hosted in the beautiful conference facilities at Chicago’s Shedd Aquarium.
Filed under: college sports, contracts, evaluation, how to get sponsorship, negotiating, research, selling, servicing, sponsorship measurement, sponsorship ROI, trends, assets
In Corporate Sponsorship, the Best Response Is Preparation
When disaster strikes, we initially focus on the aftermath of what just happened; but attention (and scrutiny) quickly turns to the disaster response. We’ve seen this most recently with the Gulf Coast oil spill from a BP rig (full disclosure: IEG has done work for a BP business unit), as both BP and the government struggle to stop the spill and limit the inevitable environmental damage. As bad as the actual problem is, a bad or failed response is almost worse.
Filed under: backlash, contracts, nonprofit, servicing, activation
Will The Supreme Court’s NFL/American Needle Decision Impact League Sponsorships?
Today’s decision by the U.S. Supreme Court in the antitrust lawsuit filed by apparel company American Needle Inc. against the NFL has gotten a great deal of attention, as well it should.
Filed under: pro sports, contracts