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Posts Tagged “Contracts”
 

Musical Airline Sponsorships in Barcelona
Lesa Ukman Dec 20

Musical Airline Sponsorships in Barcelona

Turkish Airlines, a “Premium Partner” of FC Barcelona since January 2010, is being displaced by a change in the club’s shirt sponsor. more

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Jim Andrews Mar 12

Bad Faith: Big Brother Pulls the Rug Out from under Venue Sponsorship

Unsettling news came out of Vancouver last week, as the provincial government of British Columbia killed a deal for telecommunications company Telus to obtain naming rights to BC Place Stadium. more

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Jim Andrews Sep 26

Black Mark for BlackBerry: What RIM Did Wrong In Venezuela Sponsorship Snafu

I never suspected the trove of classified government communications trickling out through WikiLeaks would contain a sponsorship story, but a recently released February 2010 cable from the U.S. embassy in Caracas, Venezuela tells a tale with valuable lessons for sponsors. more

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Lesa Ukman Jul 29

Adidas’ London 2012 Activation: The Not-so-fine (But Important) Print

In my last post, I praised the multi-dimensional activation program adidas has created around its London 2012 partnership, but mentioned that it’s a shame that there has to be so much legal language as part of the adiStars Web site. more

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Lesa Ukman May 12

Solid Advice on Sponsorship’s Legal Issues

Mary Hutchings Reed, the attorney who has defined many of the business and legal issues surrounding sponsorship, sports, arts, entertainment and cause marketing, spoke to my graduate class at Northwestern University last night, and as always happens when I listen to her presentations, issues were clarified and solutions emerged.  more

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Diane Knoepke Nov 29

Values-Centered Leadership and Value-Based Exchange: Healthcare Collaboration in Corporate Sponsorship and Beyond

Along with a couple hundred healthcare association executives, I had the pleasure of attending the ASAE Healthcare Association Conference on November 18-19, 2010, here in Chicago.  more

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Jon Kander Sep 29

Is “Pay for Performance” the Newest Sponsorship Trend?

The French Football Federation (“FFF”), the national soccer body, is still feeling the effects from its less than stellar 2010 World Cup performance. The FFF recently had to pay out €4.5 million to its top-tier sponsors to compensate them for France’s first round exit from the 2010 World Cup.  more

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Jim Andrews Sep 15

Takeaways From ANA Sponsorship & Event Marketing Committee Meeting

Through our relationship with the Assn. of National Advertisers, IEG participated in yesterday’s quarterly meeting of the ANA’s Sponsorship & Event Marketing Committee, hosted in the beautiful conference facilities at Chicago’s Shedd Aquarium.  more

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Vinu Joseph May 27

In Corporate Sponsorship, the Best Response Is Preparation

When disaster strikes, we initially focus on the aftermath of what just happened; but attention (and scrutiny) quickly turns to the disaster response. We’ve seen this most recently with the Gulf Coast oil spill from a BP rig (full disclosure: IEG has done work for a BP business unit), as both BP and the government struggle to stop the spill and limit the inevitable environmental damage. As bad as the actual problem is, a bad or failed response is almost worse.  more

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