Posts Tagged “Soft Drink”

Lesa Ukman Apr 3

Newest, Best Practices For Sponsors And Rightsholders

Great sponsorships begin with great insights–an understanding of how your customers experience and interact with sponsored properties, and how brands can tangibly enhance the experience. more

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Lesa Ukman Sep 9

Pepsi Refresh Still Plagued by Bad Practices

My IEG Consulting Group colleagues and I have been pleased to help hundreds of nonprofits— from UNICEF and World Wildlife Fund to St. Jude Children’s Research Hospital and the American Heart Assn.—generate millions of dollars in nontraditional revenue. We also have teamed with some of the world’s leading brands to value, measure and maximize their ROI on nonprofit partnerships. more

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Jim Andrews Aug 15

The Secret behind Jones Soda’s Phantom Sponsorship

I should start by saying I don’t actually know what really happened behind the scenes of the very interesting turn of events that unfolded last week regarding the NBA New Jersey Nets and the switch of the team’s official soft drink sponsorship from Jones Soda to Coca-Cola.  more

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Jim Andrews May 31

A Reasonable Solution To The Indy 500 Sponsorship Row

I have been holding my breath for a week now, but I think it’s time to let it out.  more

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Jon Kander Feb 23

Ambush Marketing Amongst Cosponsors?

I was watching the NBA Slam Dunk contest on Saturday night when Blake Griffin made his event-winning dunk over a Kia Optima. It got me wondering – can a cosponsor ambush another cosponsor? Kia appeared to receive the most post-event buzz on the twitter-sphere despite Sprite being the event title sponsor and newspaper/website headline pictures all featured Griffin’s dunk over the car. Yet, was this necessarily a bad thing for Sprite?  more

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Lesa Ukman Dec 9

My Experience with Pepsi Refresh Leaves a Not Great Taste

In the midst of the second week of trying to rally support for my stepdaughter’s Pepsi Refresh grant application, I’m struck by my response, which is counterintuitive.  more

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Lesa Ukman May 21

Why Aren’t Corporate Sponsors Optimizing Search Terms?

Official corporate sponsors of the 2008 and 2010 Olympics failed to optimize social media opportunities by ignoring search engine optimization. Now the official corporate sponsors of the 2010 FIFA World Cup—including Adidas, Coca-Cola, Emirates and Hyundai/Kia—are missing the boat. All are failing to link their activation to online search terms such as “soccer world cup” and “world cup 2010.” There is a huge volume of traffic surrounding these terms and sponsors have the rights to use them. So why aren’t they optimizing? Why isn’t FIFA advising them to do so?  more

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Jim Andrews May 17

Interesting Developments At Major Sponsors

(This blog post originally appeared as an opinion column in IEG Sponsorship Report on April 19, 2010.) In recent private conversations with a number of key sponsorship professionals, I picked up the following tidbits that I thought were worth sharing:  more

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Vinu Joseph Mar 3

Coca-Cola Steps Up, Then Steps Into Hot Water

Those familiar with African-American step-dancing likely know its importance among traditionally African-African fraternities and sororities. Stepshows can offer rousing competition, but they mainly serve to bring people together and highlight the organizations’ shared values and goals. So putting on a step competition would seem like a slam dunk for a company interested in connecting with an audience of young, educated and influential African-American men and women.  more

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