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Sponsorship Blog

Posts Tagged “Local”
 

Lesa Ukman Nov 16

Time For Municipal Marketing To Realize Its Potential

“Make no little plans. They have no magic to stir men's blood and probably themselves will not be realized.” more

government/municipal guidelines how to get sponsorship local what is sponsorship assets

 
 
Lesa Ukman May 4

By Necessity or Choice, Chicago Cubs Take Different Approach to Securing Sponsors

Michael Kirschner, director of corporate partnerships for the Chicago Cubs spoke to my graduate class at Northwestern University last night. With stints at the NBA, Madison Square Garden and Tribeca Film Festival, he pulled from his league and entertainment experiences as well as those with team sports.  more

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Jim Andrews Feb 15

A Rare Look At The Numbers Behind A Major Event

The City of Chicago has long been one of the only major municipalities to produce and market annual festivals and civic celebrations in house, through the Mayor’s Office of Special Events, which due to a departmental reorganization recently became the Department of Cultural Affairs and Special Events.  more

events festivals government/municipal local destination/tourism

 
 
Diane Knoepke Sep 1

Steal These Rules and Tools: TED Provides Guidelines for Affiliate Sponsorships

In its characteristically simple and get-to-the-point way, TED has created a springy little jumping-off point for any property that has a need or want to provide sponsorship guidelines to affiliate events or properties. Every single week I talk to organizations trying to reconcile the sponsorship priorities of a “big” or “core” property with the activities of satellite or component properties.  more

cause marketing events guidelines local sports associations

 
 
Diane Knoepke Aug 2

Signs of Good Sponsorship: Old Style Shows Us How to Use the Most Old School of Sponsor Benefits

With family guests in town and Chicago’s perennial summer uptick in my and everyone else’s social calendar, the past couple weeks have been chock full of city fun: Cubs and Sox games (full disclosure: I bleed Cubby blue), symphony at Millennium Park, The Field Museum, Art Institute of Chicago, Museum of Science & Industry. . .  more

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Vinu Joseph Apr 7

A Property Terminating a Sponsorship?

Sponsorship really must be back. How else to explain this Charlotte Business Journal report that Charlotte Collegiate Football (CCF) has decided to terminate Meineke Car Care’s title sponsorship of Charlotte’s annual college football bowl game after 2010?  more

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Carrie Urban Kapraun Feb 26

A Company’s Sponsorship Budget Should be “a” Factor Not “the” Factor When Choosing a Property

Among the numerous considerations a sponsor must wade through to determine which properties to sponsor, cost is usually at the top of the list. Unfortunately, focusing too much on cost can sometimes lead a sponsor down the wrong path or create unnecessary boundaries, ruling out properties that might otherwise be appropriate.  more

arts associations cause marketing events local sports activation

 
 
Dan Kowitz Feb 9

Corporate Sponsorship and Its Role in Saving Education

A spelling bee in Livingston County, Ill. was recently cancelled because the local paper, The Pantagraph announced it was not able to sponsor the event this year. That seems to beg a much larger question: Why are so many school districts across the country not able to fund programs, particularly in arts, music and in this case a spelling bee?  more

local music sports arts

 
 
Diane Knoepke Dec 2

Five Tips From the First-Time-Event Finish Line

In step with IEG’s projection that North American companies will increase their spending on marathons and running events by 2.5 percent in 2009 (to an estimated $86.1 million), I had the pleasure of participating in an inaugural half marathon event on November 22nd. The first-time event—the Women’s Running magazine Women’s Half Marathon to benefit the Leukemia and Lymphoma Society—was held in St. Petersburg, Florida. While I was first and foremost there as a charity runner, I had plenty of time on and off the course to check out the sponsorship activity. While my running resume is by no means prolific (especially compared to IEG’s resident ultramarathoner Shan Riggs), I have participated in enough races of varying distances, sizes and sponsor profiles to know the drill.  more

cause marketing events local marathon activation

 
 
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