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Sponsorship Blog

Posts Tagged “Spending”
 

Musical Airline Sponsorships in Barcelona
Lesa Ukman Dec 20

Musical Airline Sponsorships in Barcelona

Turkish Airlines, a “Premium Partner” of FC Barcelona since January 2010, is being displaced by a change in the club’s shirt sponsor. more

contracts endorsements international negotiating pro sports servicing spending sponsorship strategy sports backlash

 
 
Dan Kowitz May 8

Sponsor Survey Outlines Steps Rightsholders Must Take

In case you missed it, IEG has released the finding from the 12th annual IEG/Performance Research Sponsorship Decision-makers Survey. more

IEG research selling servicing social media spending sponsorship evaluation sponsorship measurement sponsorship ROI sponsorship strategy trends activation

 
 
Jim Andrews Sep 10

Chase Paid $30 Million And Didn’t Get Title? Smart Move

The news that JPMorgan Chase signed a 10-year agreement with Madison Square Garden for a reported $30 million a year certainly raised many an eyebrow across the sponsorship industry earlier this week.  more

naming rights pro sports spending sports trends valuation venues financial services

 
 
Diane Knoepke May 19

The Lists Have It: Corporate Sponsorship Works for Brands

Pat yourself on the back. Not only do you look fabulous today (oh, c’mon, you know you do), you’re pretty brilliant. Specific evidence of your above-average intelligence? You already knew that leading brands use corporate sponsorship to drive/reinforce their brand value and market leadership.  more

spending sponsorship measurement IEG

 
 
Jim Andrews Jan 20

Behind The Numbers: Sponsorship’s Spending Decline

We recently released IEG’s 25th annual sponsorship spending review and forecast, delivering the historic, if unwelcome, news that sponsorship spending by North American companies declined in ’09. If you haven’t had a chance to read the report and see the specific numbers, click here. The fact that less was spent on sponsorship last year does not come as a huge shock to properties who have had to work much harder to close deals at fair market value, nor to sponsors who have been directed to make budget cuts. As we reported on new deals and success stories in IEG Sponsorship Report last year—success defined mostly by the oft-repeated phrase “flat is the new up”—we also heard many tales that could not be published about discounting and sponsors who were going back and revisiting existing agreements intent on decreasing their commitments.  more

associations cause marketing entertainment events festivals IEG spending sports trends arts

 
 
Diane Knoepke Dec 18

Add This Sponsorship Resolution to Your List: Measure Everything

Is a new-year’s-resolution post a tad predictable? Yep, and I’m embracing it, as you should embrace the idea of embedding predictability into your world in 2010.  Put measurement (and results-driven action) at the top of your 2010 To (Really) Do List and you will have a more prosperous new year and a more bankable future.  more

evaluation spending sponsorship measurement sponsorship ROI activation

 
 
William Chipps Dec 11

Dr Pepper Snapple Group Gears Up College Basketball Promotion; Latin Music Sponsorship

Looking for a point of differentiation in an increasingly cluttered category, Dr Pepper Snapple Group, inc. is ramping up promotional activity in the first quarter of ’10 for at least two of its brands. For Sunkist, DPS will leverage partnerships with the Big 10 Conference, Big East Conference, Pac-10 and other college sports conferences with a national promotion featuring college athletic personality Dick Vitale. For 7-Up, DPS plans to build on the brand’s seven-month-old Sevenisima Hispanic marketing campaign with a sponsorship of a major Latin music property. The Sevenisima campaign was designed to play up 7-Up’s healthier refreshment positioning by celebrating “flavorful moments experienced through a natural, real lifestyle.” The campaign featured a sweeps this past summer that dangled family vacations, shopping sprees and other prizes.  more

music pro sports soft drink spending sports activation

 
 
Diane Knoepke Dec 7

Four Reasons CVBs Should Sponsor More and Advertise Less

Can I really tell CVBs to spend less on advertising? Am I brave enough to court the wrath of media entities and the hospitality and travel industries? OK, no. CVBs, tourism boards and destinations should spend fewer marketing dollars on one-off advertising and a la carte direct mail marketing. Instead, spend dollars on ads and direct mail campaigns as part of—or activation of—integrated sponsorship packages.  more

associations destination/tourism digital media entertainment government/municipal spending activation

 
 
Rob Campbell Dec 1

GlaxoSmithKline Provides Valuable Service as Olympic Sponsor

Pharmaceutical giant GlaxoSmithKline recently signed on as the 25th sponsor of the 2012 London Olympic and Paralympic Games. As part of the three-year, estimated $15 million deal GlaxoSmithKline will assume the designation ‘Official Laboratory Services Provider.’ Perhaps the most important part of this deal is that as the Official Laboratory Services Provider, GlaxoSmithKline will provide the laboratories and equipment to test Olympic athletes for illegal and performance-enhancing drugs as they compete in London.  more

international packaging spending contracts

 
 
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