Lesa Ukman Feb 6
I was in Switzerland last week meeting with Jean-Claude Biver about his keynote at Leap, IEG’s 2012 Sponsorship Conference next month. more
cause marketing endorsements IEG conference international motorsports sports activation
Lesa Ukman Mar 7
Sponsorship and sports marketing execs should read Tom Bower’s No Angel: The Secret Life of Bernie Ecclestone. more
motorsports international
Jon Kander Oct 28
Often, companies sponsoring non-endemic properties are able to create a link through a clever messaging campaign. Developing the messaging strategy for a non-endemic sponsorship campaign requires a three-step process: more
motorsports pro sports sports trends activation
Jim Andrews Sep 28
The new NASCAR Hall of Fame is including fan votes as part of its process for selecting the next class of inductees for 2011. This is of interest to sponsorship professionals not because there is a corporate partner attached to the effort (there isn’t) but because one of the nominees is a sports marketing pioneer, Reynolds Tobacco’s T. Wayne Robertson. more
NASCAR motorsports
Jim Andrews Sep 2
Much has been written and said about Bernie Ecclestone, the brilliant, mercurial puppet master who pulls the strings of the Formula 1 international racing circuit. While I am not expert enough in the details of F1’s business to join the polarized debate over whether he is the best or worst thing to happen to the sport—although I’m sure the answer as it always is in these cases is somewhere in the middle—I do believe he has made a major misstep in the sponsorship arena. more
international motorsports packaging venues assets
Jim Andrews Apr 27
The folks that run the business side of Roush Fenway Racing have built a great organization and have done some very smart and innovative things when it comes to sponsorship.
But if the stories out of Concord, N.C. are accurate, I have to question the team’s latest move. In short, news accounts say the team is spending close to $500,000 on redesigning its Web site, with the intention of using the site as a way to attract more corporate marketing dollars through sales videos, upgraded case studies and display of available inventory. more
motorsports NASCAR prospecting selling trends how to get sponsorship
Jon Kander Mar 11
Formula 1 driver, Lewis Hamilton, and Reebok unveiled an alternate reality game (ARG) yesterday called Lewis Hamilton: Secret Life. Hamilton is the central character in this game, which allows its users to experience a facet of Hamilton’s “life” beyond being a Formula 1 driver. The overall goal of the game is to help Lewis train and prepare to recover priceless artworks, sculptures and manuscripts from thieves. Apparently (or as Reebok would like you to believe), Hamilton is a big “The Thomas Crown Affair” fan and bypassing museum security/stealing priceless artifacts is his secret passion. more
branded content motorsports new media non-traditional categories social media sports activation