Posts Tagged “Motorsports”

Jim Andrews May 31

A Reasonable Solution To The Indy 500 Sponsorship Row

I have been holding my breath for a week now, but I think it’s time to let it out.  more

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Jim Andrews May 23

Perspective on IEG Consulting’s Work With Roush Fenway

One of the tricky things about posting to a corporate blog such as IEG’s is that you don’t want to hijack this—or any other social media—and use it as a platform to promote what the company does. This is a forum for sharing ideas, insights, and observations that people interested in sponsorship will find useful.  more

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Lesa Ukman Mar 7

The Devil’s in the Details at Formula 1

Sponsorship and sports marketing execs should read Tom Bower’s No Angel: The Secret Life of Bernie Ecclestone.  more

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Jon Kander Oct 28

Sponsorship Messaging: Creating a Link between Sponsor and Property

Often, companies sponsoring non-endemic properties are able to create a link through a clever messaging campaign. Developing the messaging strategy for a non-endemic sponsorship campaign requires a three-step process:  more

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Jim Andrews Sep 28

Cast Your Vote For Sponsorship

The new NASCAR Hall of Fame is including fan votes as part of its process for selecting the next class of inductees for 2011. This is of interest to sponsorship professionals not because there is a corporate partner attached to the effort (there isn’t) but because one of the nominees is a sports marketing pioneer, Reynolds Tobacco’s T. Wayne Robertson.  more

NASCAR motorsports

Jim Andrews Sep 2

Formula 1: A Sponsorship Example Not To Be Followed

Much has been written and said about Bernie Ecclestone, the brilliant, mercurial puppet master who pulls the strings of the Formula 1 international racing circuit. While I am not expert enough in the details of F1’s business to join the polarized debate over whether he is the best or worst thing to happen to the sport—although I’m sure the answer as it always is in these cases is somewhere in the middle—I do believe he has made a major misstep in the sponsorship arena.  more

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Jim Andrews May 17

Interesting Developments At Major Sponsors

(This blog post originally appeared as an opinion column in IEG Sponsorship Report on April 19, 2010.) In recent private conversations with a number of key sponsorship professionals, I picked up the following tidbits that I thought were worth sharing:  more

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Jim Andrews Apr 27

Half A Million On A Web Site To Sell Sponsorship?

The folks that run the business side of Roush Fenway Racing have built a great organization and have done some very smart and innovative things when it comes to sponsorship. But if the stories out of Concord, N.C. are accurate, I have to question the team’s latest move. In short, news accounts say the team is spending close to $500,000 on redesigning its Web site, with the intention of using the site as a way to attract more corporate marketing dollars through sales videos, upgraded case studies and display of available inventory.  more

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Jon Kander Mar 11

Not Sold on Lewis Hamilton’s Secret Life

Formula 1 driver, Lewis Hamilton, and Reebok unveiled an alternate reality game (ARG) yesterday called Lewis Hamilton: Secret Life. Hamilton is the central character in this game, which allows its users to experience a facet of Hamilton’s “life” beyond being a Formula 1 driver. The overall goal of the game is to help Lewis train and prepare to recover priceless artworks, sculptures and manuscripts from thieves. Apparently (or as Reebok would like you to believe), Hamilton is a big “The Thomas Crown Affair” fan and bypassing museum security/stealing priceless artifacts is his secret passion.  more

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