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Sponsorship Blog

Posts Tagged “Sponsorship Measurement”
 

Diane Knoepke Apr 22

Three Cups of Tea or Three Card Monte? Our Continuing Need for Nonprofit Metrics

This past week, I’ve watched and read the Greg Mortenson/Central Asia Institute investigation coverage with a frown on my face. (For the CBS 60 Minutes piece, click here.) Sure, I enjoyed and admired Mortenson’s stories and work described in Three Cups of Tea and it is always uncomfortable to have the integrity of someone you admire come into sharp and pointed question. But such is life, and we will have to wait and see what comes of the ongoing investigation and debate.  more

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Lesa Ukman Jan 4

Return on Engagement: The Art and Crafts of Sponsorship

Leading up to the 2011 IEG Sponsorship Conference, Return on Engagement: Sponsorship’s Impact on Business, I will be blogging on measuring sponsorship’s ROI: How to do it, what the research reveals, improving the value of sponsorship, etc.  more

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Lesa Ukman Dec 21

Return on Engagement: Learnings from the TELUS Facebook Go Pink Campaign

Leading up to the 2011 IEG Sponsorship Conference, Return on Engagement: Sponsorship’s Impact on Business, I will be blogging on measuring sponsorship’s ROI: How to do it, what the research reveals, improving the value of sponsorship, etc. more

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Courtney Reilly Dec 7

Return on Sponsorship - Minus the Sponsorship?

Did the NBA’s ban of the Concept 1 basketball shoe make the brand more marketable than a sponsorship of the NBA or the league’s players could have?  more

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Jon Kander Oct 18

Can Wins and Losses Impact the Bottom Line?

Russell Scibetti, Founding Editor of TheBusinessOfSports.com, and I exchanged a few emails the past couple of days discussing the idea of integrating guarantees and team performance into sponsorship fees and sports business in general. Russell’s comments are in italics and mine are in standard font. Hope you enjoy our conversation.  more

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Jim Andrews Sep 15

Takeaways From ANA Sponsorship & Event Marketing Committee Meeting

Through our relationship with the Assn. of National Advertisers, IEG participated in yesterday’s quarterly meeting of the ANA’s Sponsorship & Event Marketing Committee, hosted in the beautiful conference facilities at Chicago’s Shedd Aquarium.  more

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Diane Knoepke Jun 18

Heavy Stuff for a Friday: How to Cheat Yourself in Sponsorship (or, The Psychic Weight of Devaluation)

As I’ve been off and on the road the past month, I have had at least a half dozen conversations (with both sponsors and properties) that centered on the same theme: devaluation is a drag.  more

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Nancy Atufunwa Jun 17

What Should Sponsors Do When Unexpected Change Occurs?

If you are a fan of college athletics like I am, then I’m sure you feel like you are stuck in one big whirlwind of a tornado. Colorado moves to the Pac-10, Nebraska joins the Big Ten, Texas commits to the Big 12—but for how long—and how will the other conferences (like the SEC, ACC and Big East) respond?  more

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Carrie Urban Kapraun Jun 11

The Dreaded Sponsorship Naysayer - How One Person Can Totally Derail a Sponsorship Program

In every organization there always seems to be at least one decision maker that either doesn’t like or doesn’t understand sponsorship. Sometimes it is the head honcho, sometimes it is the bean counter, sometimes it is the rain maker, and sometimes it is someone in marketing, legal or human resources. An individual may be afraid that sponsorship would affect his/her specific job or department. Another person may not understand sponsorship’s potential, or he/she may have a personal vendetta against anything sponsorship related (it happens).  more

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