Lesa Ukman May 31
Driving substantial and sustainable increases in sponsorship revenue, whether from securing new partners or upselling existing ones, is directly connected to investments in the following six Ps: more
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Lesa Ukman May 4
Michael Kirschner, director of corporate partnerships for the Chicago Cubs spoke to my graduate class at Northwestern University last night. With stints at the NBA, Madison Square Garden and Tribeca Film Festival, he pulled from his league and entertainment experiences as well as those with team sports. more
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Lesa Ukman Apr 4
Among the many great ideas that were shared at IEG’s Return on Engagement conference, one theme that was struck repeatedly was how properties must go beyond the direct benefits they offer corporate partners if they want to truly build value for themselves and their sponsors. more
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Dan Kowitz Jan 18
I recently had the pleasure of leading a panel of industry colleagues at PCMA’s Convening Leaders Annual Conference. The group consisted of representatives from PCMA, FedEx Services, the National School Boards Assn. and Gaylord Entertainment/Gaylord Hotels—all of whom have developed deep and meaningful sponsorships that brought in more value and revenue for the associations and their meetings, and provided the sponsors with access and benefits they were seeking. more
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Ashley Wescott Nov 4
If you’re like me you’ve never been to a biker rally, but your head is full of preconceived notions of what a rally entails. For the purposes of my blog, erase from your mind those images of biker bar fights and think of motorcycle rallies as festivals that can be mined for sponsorship ideas just like any other property. Any festival, from Taste of Chicago to the small town county fair, can learn a few things from a biker rally. more
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