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Posts Tagged “Sports”
 

Inspiring Stories from Doha GOALS Forum
Lesa Ukman Aug 4

Inspiring Stories from Doha GOALS Forum

We were privileged to lead a taskforce at last week’s Doha GOALS (Gathering of All Leaders in Sport), an invitation-only conference produced by Richard Attias & Associates. more

sports trends international

 
 
Why You Should Enjoy This Year’s Super Bowl More Than Any Other
Jim Andrews Jan 29

Why You Should Enjoy This Year’s Super Bowl More Than Any Other

Much of the buzz surrounding Sunday’s Super Bowl will be about the matchup between the defending champion Seahawks and the dynastic Patriots, the quality of the advertising spots, Marshawn Lynch’s postgame comments (or lack thereof), Katy Perry’s halftime performance, and (new this year) the PSI of the game balls. more

IEG conference sports trends IEG 2015

 
 
How Adding Purpose to Sports Amplifies ROI
Lesa Ukman Oct 3

How Adding Purpose to Sports Amplifies ROI

Sports is not just a game. It’s big business. (On the backbone of sports, Red Bull built not just a brand but an entirely new category, energy drinks.) more

sponsorship strategy sports trends activation

 
 
The Digital Technology Tipping Point of the In-Stadium Fan Experience
Morgan Lathrop Aug 26

The Digital Technology Tipping Point of the In-Stadium Fan Experience

With the opening of the San Francisco 49ers’ Levi’s Stadium—for which IEG Consulting was proud to be a sponsorship consultant—the debate over how to best engage fans is again front and center. more

social media sports trends digital media

 
 
What Will Creation Of The World’s Largest Airline Mean For Sponsorship?
Jessica Parr Dec 17

What Will Creation Of The World’s Largest Airline Mean For Sponsorship?

There has been a lot of conversation about American Airlines and US Airways creating the world’s largest airline and the impending merger’s impact on consumers’ wallets. But equally as relevant to our industry, how will it impact current sponsorships—in particular US Airways sponsorships in its hub cities and especially in the Phoenix market, the current home of US Airways headquarters? more

sports sponsorship strategy

 
 
Twitter’s New Revenue-Generating Strategy and Its Sponsorship Potential
Jessi Sanchez Dec 2

Twitter’s New Revenue-Generating Strategy and Its Sponsorship Potential

Twitter is securing top notch sports video highlights, having first done a deal with the NFL and more recently with broadcaster BSkyB for UEFA Champions League matches. Being a fan of both, I can see the tremendous potential in these agreements. more

branded content digital media social media sports activation

 
 
Sponsorship’s Attention Surplus Disorder
Jim Andrews Jul 2

Sponsorship’s Attention Surplus Disorder

By and large, sponsors seek and love the attention that partnering with well-known sports, entertainment and other properties bring them. It’s a main reason for playing the sponsorship game. But there is a largely unspoken fear that lurks in the back of sponsors’ minds: What happens when that heightened attention becomes focused on the negative. more

sponsorship strategy sports international

 
 
How A Picture Can Be Worth $100,000 For Sponsors Or Properties
Danny O'Leary Jun 14

How A Picture Can Be Worth $100,000 For Sponsors Or Properties

I’m fortunate in my work at IEG to work alongside sports properties and sponsors from all corners of the globe. It’s amazing what’s out there to be explored in the world of sports beyond the borders of the U.S. The cultural, economic, political, business and social characteristics of sports in other countries are a learning experience and what makes me hungry to wake up and go to work every day. more

international pro sports servicing sports activation

 
 
What We Can Learn From UEFA Champions League Sponsorship
Lesa Ukman May 21

What We Can Learn From UEFA Champions League Sponsorship

With the 2013 UEFA Champions League finals on tap for Saturday, I looked into how various sponsors are activating and why UCL remains such an appealing partnership opportunity for brands. more

beer financial services international social media sponsorship strategy sports activation

 
 
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