Latest Thinking from IEG
IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
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Musical Airline Sponsorships in Barcelona
Turkish Airlines, a “Premium Partner” of FC Barcelona since January 2010, is being displaced by a change in the club’s shirt sponsor.
Filed under: contracts, endorsements, international, negotiating, pro sports, servicing, spending, sponsorship strategy, sports, backlash
Sponsors Can’t Afford To Be Bystanders When Controversy Strikes
My WPP colleague Rob Norman has written a timely piece entitled “Is NFL Brand Safe?” which you can read at MediaBizBloggers.com.
Filed under: pro sports, sponsorship strategy, sports, trends, backlash
Missed Opportunity for McDonald’s
You would think the marketing team at McDonald’s USA would have learned something from the backlash the Golden Arches suffered from its sponsorship presence at last summer’s London Olympic Games.
Filed under: backlash, pro sports, restaurant, sponsorship strategy, sports, activation
Analysis: Motorola/NFL And Dr Pepper/Chicago Bears Sponsorships
News this week regarding the end of one partnership and the beginning of another raises some interesting questions.
Filed under: beverage, pro sports, telecommunications, activation
Newest, Best Practices For Sponsors And Rightsholders
Great sponsorships begin with great insights–an understanding of how your customers experience and interact with sponsored properties, and how brands can tangibly enhance the experience.
Filed under: beer, digital media, events, festivals, international, new media, olympics, pro sports, social media, soft drink, trends, activation
Kodak Sponsorships: What’s The Real Story?
After getting judicial permission to drop its Kodak Theatre partnership a few weeks ago, Eastman Kodak Co. filed court papers last Tuesday to also dump its PGA Tour sponsorship.
Filed under: sponsorship ROI, sports, pro sports
Sponsorship Issues: Are Recent Government Moves Protection Or Interference?
Two developments within the last month raise some fascinating questions over the involvement of government in the affairs of private rightsholders and their partnerships.
Filed under: Canada, government/municipal, IEG conference, legislation, pro sports, sports, telecommunications, trends, ambush marketing
Power Balance Pavilion: I Don’t Hate To Say I Told You So
Thirteen months ago when the NBA Sacramento Kings signed a five-year deal for wristband-maker Power Balance to take over the naming rights to the Arco Arena, I tweeted the following: “Did the Maloof/Kings/Power Balance naming rights deal just set the #sponsorship industry back 100 years? I'm leaning toward yes.”
Filed under: non-traditional categories, pro sports, selling, valuation, venues, naming rights
Paterno’s Legacy And The Big Question For Sports And Sports Marketers
My family and I moved to the suburbs of Pittsburgh when I was nine and Joe Paterno was already many years into becoming a football and Pennsylvania legend.
Filed under: college sports, pro sports, sports, backlash
Despite Many Questions, Tebow Is A Prime Sponsorship Candidate
It may seem odd that I wrote the headline to this post during the third quarter of Saturday’s night playoff game, at the exact moment Broncos quarterback Tim Tebow was getting sacked with his team down 42-7 to Tom Brady and the Patriots.
Filed under: pro sports, endorsements