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Posts Tagged “Music”
 

Lesa Ukman Dec 9

Heineken’s Smart Approach To Sponsorship Activation

While in Amsterdam a couple of weeks ago, I dropped in on Hans Erik Tuijt, global manager of activation for Heineken and a speaker at IEG’s 2012 sponsorship conference. more

beer branded content digital media events festivals IEG conference international music new media research sponsored content sponsorship measurement sponsorship ROI activation

 
 
Lesa Ukman Nov 8

New Ticketmaster Book a Scintillating Read for Sponsorship Buyers and Sellers

Just finished a must-read for anyone in sports, event or entertainment marketing: Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped by Dean Budnick and Josh Baron. more

events music venues entertainment

 
 
Carrie Urban Kapraun Aug 17

Brita’s FilterForGood Partners with Jack Johnson

In April, I wrote a blog post about Jack Johnson’s “To The Sea Tour” and I gushed about the fact that 100 percent of the proceeds from that Tour would be given to 150 nonprofit community groups.  more

music nonprofit entertainment

 
 
Lesa Ukman Jun 8

A Good Summer Read for Sponsorship and Event Pros

Just finished Jerry Weintraub’s entertaining autobiography When I Stop Talking You'll Know I'm Dead: Useful Stories from a Persuasive Man. Founder of Concerts West, Weintraub pioneered large arena tours, bypassing local promoters and working directly with the venues. Starting with nothing, he became the impresario behind Sinatra, Dylan, the Stones, Elvis and others.  more

music

 
 
Lesa Ukman May 21

Why Aren’t Corporate Sponsors Optimizing Search Terms?

Official corporate sponsors of the 2008 and 2010 Olympics failed to optimize social media opportunities by ignoring search engine optimization. Now the official corporate sponsors of the 2010 FIFA World Cup—including Adidas, Coca-Cola, Emirates and Hyundai/Kia—are missing the boat. All are failing to link their activation to online search terms such as “soccer world cup” and “world cup 2010.” There is a huge volume of traffic surrounding these terms and sponsors have the rights to use them. So why aren’t they optimizing? Why isn’t FIFA advising them to do so?  more

ambush marketing beverage cause marketing digital media endorsements international music olympics social media soft drink sports activation

 
 
Lesa Ukman Apr 27

Festival Sponsors Get Creative With Activation

Festivals are going from strength to strength, especially in Europe. Just one indication of their prominence is the special limited edition jeans Diesel produced for Denmark’s Roskilde Festival. The run of 1,000 jeans are specially treated to deal with mud, wind, rain and other surprises that you might come across during the course of a festival.   more

beverage digital media events festivals international music new media social media activation

 
 
Carrie Urban Kapraun Apr 9

Jack Johnson’s “To The Sea Tour” – 100 Percent of Profits go to Charity – This is What We Mean When We Talk about Authenticity

After his successful 2008 “Sleep Through The Static” tour that raised $845,000 for 184 environmental nonprofit organizations, Jack Johnson will once again donate 100 percent of his 2010 “To The Sea” tour profits to over 150 chosen community groups.  more

nonprofit music

 
 
Carrie Urban Kapraun Apr 5

The Limited Variety of On-Site Alcoholic Beverage Options Seemingly Hurts the Beale Street Music Festival

The performance lineup for the Beale Street Music Festival, a three-day music festival held as part of Memphis in May, was recently announced. The Festival will be held April 30th - May 2nd, 2010 at Tom Lee Park, on the Mississippi River, in Downtown Memphis. The Festival will feature performances on four stages by a wide range of artists including Alison Krauss & Union Station, 3 Doors Down, 30 Seconds to Mars and Colbie Caillat. The Festival draws approximately 125,000 people over three days. 2010 sponsors include Bud Lite, Cellular South, Coca-Cola, Best Buy and Nationwide Insurance.  more

music beer

 
 
Dan Kowitz Feb 9

Corporate Sponsorship and Its Role in Saving Education

A spelling bee in Livingston County, Ill. was recently cancelled because the local paper, The Pantagraph announced it was not able to sponsor the event this year. That seems to beg a much larger question: Why are so many school districts across the country not able to fund programs, particularly in arts, music and in this case a spelling bee?  more

local music sports arts

 
 
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