Sponsorship Blog

Posts Tagged “IEG Conference”
 

New Rules of Engagement: Why Marriott and MasterCard Opt for Intimate Concerts that Scale Globally
Lesa Ukman Mar 25

New Rules of Engagement: Why Marriott and MasterCard Opt for Intimate Concerts that Scale Globally

At SXSW last week, a theme of multiple sessions—from Bruce Sterling’s keynote to a panel of musicians moderated by Vans’ CMO—was that with the decline of CD and download sales, music labels no longer support more than a handful of new artists. more

Digital Marketing IEG 2016 IEG conference trends activation

 
 
Sponsorship Success Requires Hacker Culture
Jim Andrews Mar 14

Sponsorship Success Requires Hacker Culture

Last week, on my way to Intel to meet with IEG 2016 conference speaker Sandra Lopez (more on her in a moment), I took a detour to visit a friend currently working at Facebook. more

IEG conference trends IEG 2016

 
 
Why Media Companies Are Rediscovering Event Marketing
Lesa Ukman Mar 7

Why Media Companies Are Rediscovering Event Marketing

From Fast Company, GeekWire and The Next Web, to Condé Nast, Gannett and Tribune Publishing Co., countless media leaders are upping their use of events. And this number will only increase. more

IEG conference trends IEG 2016

 
 
What I Learned Reviewing 40 Hours of IEG Conference Video
Jim Andrews Apr 29

What I Learned Reviewing 40 Hours of IEG Conference Video

I know that in today’s world event takeaways are expected to be shared during and immediately after conferences, seminars, etc. In fact, I did my share of tweeting highlights on site at last month’s IEG conference, and my colleague Diane Knoepke published a great blog post recapping the social chatter just after Sponsorship Makers concluded. more

Digital Marketing IEG 2015 IEG conference social media sponsorship strategy trends activation

 
 
How Sponsors and Rightsholders Are Increasing Audience Engagement
Lesa Ukman Apr 10

How Sponsors and Rightsholders Are Increasing Audience Engagement

At IEG 2015, Jed Pearsall of Performance Research (@SponsorEye) and I conducted a workshop on how technologies are transforming the ways sponsors and rightsholders build deeper bonds with audiences via more meaningful, more personalized and/or more frequent engagement opportunities. more

Digital Marketing IEG 2015 IEG conference social media trends activation

 
 
#IEG2015: A Thousand Makers Making
Diane Knoepke Mar 25

#IEG2015: A Thousand Makers Making

Thank you and kudos to all of the sponsorship makers who joined us last week for IEG 2015. You brought us great content and creative energy, and you engaged and encouraged each other. more

IEG conference IEG 2015

 
 
Making the Most of IEG 2015
Diane Knoepke Mar 9

Making the Most of IEG 2015

It’s time to choose your own adventure at Sponsorship Makers. As you shape your IEG Conference plan of attack, we have a few tips on finding the moments that will “unleash the power of invention”…along with a little help finding the coffee and cocktails.    more

IEG conference IEG 2015

 
 
In Our Always-On World, Invention Is Disproportionately Rewarded
Lesa Ukman Feb 4

In Our Always-On World, Invention Is Disproportionately Rewarded

I am energized by all of the new ideas for partnerships that are bubbling up from unexpected areas. We will be featuring many of these horizon-expanding stories and the people that are bringing invention to our field at Sponsorship Makers, IEG’s annual sponsorship conference next month. more

IEG 2015 IEG conference trends Digital Marketing

 
 
Why You Should Enjoy This Year’s Super Bowl More Than Any Other
Jim Andrews Jan 29

Why You Should Enjoy This Year’s Super Bowl More Than Any Other

Much of the buzz surrounding Sunday’s Super Bowl will be about the matchup between the defending champion Seahawks and the dynastic Patriots, the quality of the advertising spots, Marshawn Lynch’s postgame comments (or lack thereof), Katy Perry’s halftime performance, and (new this year) the PSI of the game balls. more

IEG conference sports trends IEG 2015

 
 
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