Leading the way in sponsorship consulting, valuation, measurement and strategy
Call Us:  (312) 944 1727

Sponsorship Blog

Posts Tagged “IEG Conference”
 

Shifting the Focus of Activation to Mobile
Lesa Ukman Jan 9

Shifting the Focus of Activation to Mobile

Mobile-based activation of partnerships is playing an increasingly critical role because it enables sponsors to deliver the right message at the right time and in the right place. No sponsor does it better than The Coca-Cola Co. more

Digital Marketing IEG 2015 IEG conference social media activation

 
 
How The Canadian Olympic Committee Harnesses Content, Community And Channels To Increase The Value Of Sponsorships
Lesa Ukman Dec 23

How The Canadian Olympic Committee Harnesses Content, Community And Channels To Increase The Value Of Sponsorships

Under the direction of CEO Chris Overholt—who will be speaking at Sponsorship Makers, IEG’s 2015 annual conference—the Canadian Olympic Committee has become a worldwide leader in creating and exploiting new and emerging assets, including opportunities enabled by digital and social media. more

IEG 2015 IEG conference packaging social media Digital Marketing

 
 
Great Partnership Ideas and Examples: Takeaways from the IEG Sponsorship Conference
Jim Andrews Apr 9

Great Partnership Ideas and Examples: Takeaways from the IEG Sponsorship Conference

The tagline for IEG’s 31st annual sponsorship conference was “How new intents, technologies and applications are transforming partnerships.” Using that as a framework, here are some of the highlights from the many outstanding sessions at Sponsorship Cubedmore

IEG conference social media sponsorship strategy trends activation

 
 
Curing FOMO: How to Conquer the IEG Sponsorship Conference
Diane Knoepke Mar 20

Curing FOMO: How to Conquer the IEG Sponsorship Conference

As you plan how you’ll spend your time at next week’s IEG Conference, are you getting that familiar FOMO (fear of missing out) feeling? It is understandable if you are, as there are 1,200 sharp people to engage, 100 expert-led sessions to attend and one phenomenal city to explore. more

IEG conference

 
 
Jim Andrews Mar 30

Sponsorship’s Gap Is Not Between The Big And The Small

Thanks mostly to Twitter, many of you who were not in attendance at IEG’s annual sponsorship conference last week were able to keep up with some of the main themes and ideas explored by speakers and other participants. more

IEG conference trends IEG

 
 
Jim Andrews Feb 27

Sponsorship Issues: Are Recent Government Moves Protection Or Interference?

Two developments within the last month raise some fascinating questions over the involvement of government in the affairs of private rightsholders and their partnerships. more

Canada government/municipal IEG conference legislation pro sports sports telecommunications trends ambush marketing

 
 
Lesa Ukman Feb 6

Big Leaps, Big Returns: Watchmaker Hublot’s Approach To Sponsorship

I was in Switzerland last week meeting with Jean-Claude Biver about his keynote at Leap, IEG’s 2012 Sponsorship Conference next month. more

cause marketing endorsements IEG conference international motorsports sports activation

 
 
Lesa Ukman Jan 30

Sponsorship and Return on Innovation

Speakers at IEG’s 2012 Sponsorship Conference are bringing unprecedented levels of innovation to the sponsorship space. more

arts events festivals IEG conference non-traditional categories activation

 
 
Lesa Ukman Jan 9

Procter & Gamble Understands The Value Of Cause Marketing Better Than Anyone

Jerry Welsh introduced the term cause related marketing—a strategy he created while EVP of worldwide marketing at American Express—at the second annual IEG Sponsorship Conference in 1985. more

IEG conference trends cause marketing

 
 
  < 1 - 2 - 3 - 4 - 5  >