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Posts Tagged “IEG Conference”
 

Curing FOMO: How to Conquer the IEG Sponsorship Conference
Diane Knoepke Mar 20

Curing FOMO: How to Conquer the IEG Sponsorship Conference

As you plan how you’ll spend your time at next week’s IEG Conference, are you getting that familiar FOMO (fear of missing out) feeling? It is understandable if you are, as there are 1,200 sharp people to engage, 100 expert-led sessions to attend and one phenomenal city to explore. more

IEG conference

 
 
Jim Andrews Mar 30

Sponsorship’s Gap Is Not Between The Big And The Small

Thanks mostly to Twitter, many of you who were not in attendance at IEG’s annual sponsorship conference last week were able to keep up with some of the main themes and ideas explored by speakers and other participants. more

IEG conference trends IEG

 
 
Jim Andrews Feb 27

Sponsorship Issues: Are Recent Government Moves Protection Or Interference?

Two developments within the last month raise some fascinating questions over the involvement of government in the affairs of private rightsholders and their partnerships. more

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Lesa Ukman Feb 6

Big Leaps, Big Returns: Watchmaker Hublot’s Approach To Sponsorship

I was in Switzerland last week meeting with Jean-Claude Biver about his keynote at Leap, IEG’s 2012 Sponsorship Conference next month. more

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Lesa Ukman Jan 30

Sponsorship and Return on Innovation

Speakers at IEG’s 2012 Sponsorship Conference are bringing unprecedented levels of innovation to the sponsorship space. more

arts events festivals IEG conference non-traditional categories activation

 
 
Lesa Ukman Jan 9

Procter & Gamble Understands The Value Of Cause Marketing Better Than Anyone

Jerry Welsh introduced the term cause related marketing—a strategy he created while EVP of worldwide marketing at American Express—at the second annual IEG Sponsorship Conference in 1985. more

IEG conference trends cause marketing

 
 
Lesa Ukman Dec 9

Heineken’s Smart Approach To Sponsorship Activation

While in Amsterdam a couple of weeks ago, I dropped in on Hans Erik Tuijt, global manager of activation for Heineken and a speaker at IEG’s 2012 sponsorship conference. more

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Lesa Ukman Nov 14

New Stories in the Context of Sponsorship

In his new book, The Art of Immersion, Frank Rose says storytelling is central to human existence: “Anthropologists tell us that storytelling is common to every known culture. That it involves a symbiotic exchange between teller and listener — an exchange we learn to negotiate in infancy.” more

IEG conference trends activation

 
 
Lesa Ukman Apr 4

What Rightsholders Should Do Right Now

Among the many great ideas that were shared at IEG’s Return on Engagement conference, one theme that was struck repeatedly was how properties must go beyond the direct benefits they offer corporate partners if they want to truly build value for themselves and their sponsors.  more

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