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Posts Tagged “Digital Media”
 

Mobile Apps – The New Frontier in Brand Partnerships
Kristen Pelachyk Jul 7

Mobile Apps – The New Frontier in Brand Partnerships

In a recent brainstorming session, the IEG Consulting team took a look at how mobile applications – a key part of the ever-changing digital landscape – can be monetized for sponsorship revenue. more

digital media sponsorship strategy trends activation

 
 
How It’s Built Will Determine Whether Video Content Is a House of Cards for Brand Partners
Jim Andrews Jul 2

How It’s Built Will Determine Whether Video Content Is a House of Cards for Brand Partners

The digital video revolution is well underway. While there is a long way to go before the final business model shakes out for the ecosystem of content creators, platforms, advertisers and viewers—the future is already here. more

digital media

 
 
Twitter’s New Revenue-Generating Strategy and Its Sponsorship Potential
Jessi Sanchez Dec 2

Twitter’s New Revenue-Generating Strategy and Its Sponsorship Potential

Twitter is securing top notch sports video highlights, having first done a deal with the NFL and more recently with broadcaster BSkyB for UEFA Champions League matches. Being a fan of both, I can see the tremendous potential in these agreements. more

branded content digital media social media sports activation

 
 
What A Handbag Designer Can Teach Sponsors And Properties About Social
Morgan Lathrop Oct 15

What A Handbag Designer Can Teach Sponsors And Properties About Social

I am fascinated by how brands are constantly creating innovative experiences to connect with target audiences. We find many great examples in sports, but I have been keeping my eye on the fashion game, specifically designer Rebecca Minkoff, a leader in casual luxury handbags, accessories and apparel who has become one of the savviest marketers around. more

digital media fashion social media activation

 
 
Personal Information, Trust and Brands: What Do Consumers Get in Return?
Eric del Carmen Sep 18

Personal Information, Trust and Brands: What Do Consumers Get in Return?

A few months back, I caved in and purchased a tablet not named iPad and one of the first things I did was download applications of interest to me. I noticed very quickly just how much personal information I was sharing. In addition to the usual username and password, the apps collected personal contact information, age/gender, GPS data and device ID. more

digital media social media activation

 
 
Optimizing Sponsorships And Partnerships With Mobile
Lesa Ukman Aug 7

Optimizing Sponsorships And Partnerships With Mobile

With media space becoming more fragmented and fans sharing branded content more readily, the savviest sponsors and rightsholders are introducing mobile technology innovations that drive social activity around their partnerships. more

digital media social media activation

 
 
Sponsorship Rights and Benefits That Matter To Your Wireless Partner
Lesa Ukman Aug 2

Sponsorship Rights and Benefits That Matter To Your Wireless Partner

AT&T’s activation and messaging around a slew of events it sponsors— including Manchester, Tenn.’s Bonnaroo Music Festival, Austin’s SXSW, Nashville’s CMT Music Festival and San Diego’s Comic-Con—reveal the changing playbook for the wireless service category. Carriers want: more

digital media social media telecommunications activation

 
 
Sponsorship Related Social & Digital Rights To Negotiate
Lesa Ukman Jul 31

Sponsorship Related Social & Digital Rights To Negotiate

True story: Last year the primary sponsor of a concert in Mexico City found its investment undermined when the promoter sold live streaming rights to another company. While some 400,000 people attended the event, more than four million people watched it online, most believing the streaming sponsor to be the event backer. more

digital media negotiating social media contracts

 
 
Five Relevant Lessons from Red Bull on Using Digital to Activate Sponsorships
Lesa Ukman Jan 11

Five Relevant Lessons from Red Bull on Using Digital to Activate Sponsorships

The Red Bull Stratos mission— that saw Felix Baumgartner jump from more than 23 miles above the earth on Oct. 14, 2012—did not just break the world records for longest distance free fall, highest jump from a platform and maximum vertical velocity, it was the biggest digital live event on record, raising the bar on how brands can activate sponsorships in social media. more

beverage branded content digital media events social media sponsored content activation

 
 
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