Sponsorship Blog

Posts Tagged “Digital Media”
 

Game Changer: The Growing Role Of Data In Sponsorship
Sam Yardley, Two Circles, A Part of ESP Properties Mar 31

Game Changer: The Growing Role Of Data In Sponsorship

Data, and the ability to access and analyze it, already is having a profound, across-the-board impact on sponsorship—from the evaluation, selection, activation and measurement of partnerships by brand marketers to the selling, negotiating and fulfillment of those partnerships by rightsholders of all types and sizes. more

digital media evaluation fan engagement selling sponsorship measurement sponsorship ROI sponsorship strategy trends valuation activation

 
 
Seven Keys to Digital Success for Rightsholders
Andy Thwaite, ESP Properties Mar 23

Seven Keys to Digital Success for Rightsholders

The power of change. The evolution of digital has led to a world where the only certainty is change. Although with content king, rightsholders have a position of strength in the value chain and the power to control this change. more

fan engagement trends digital media

 
 
Soccer’s Holiday Wish List: Real Reform and Engaged Sponsors
John Kristick, ESP Properties Dec 2

Soccer’s Holiday Wish List: Real Reform and Engaged Sponsors

It’s not exactly going out on a limb to say that what global soccer needs most right now is real reform from FIFA and the related organizations that govern the sport around the world. more

digital media fan engagement international activation

 
 
Tip of the Iceberg: The Impact of Millennials on Sponsorship
Lesa Ukman Aug 21

Tip of the Iceberg: The Impact of Millennials on Sponsorship

Gen C—a term Google coined to describe people who care deeply about creation, curation, connection and community—has been out in force this summer. more

Digital Marketing digital media trends activation

 
 
The Digital Technology Tipping Point of the In-Stadium Fan Experience
Morgan Lathrop Aug 26

The Digital Technology Tipping Point of the In-Stadium Fan Experience

With the opening of the San Francisco 49ers’ Levi’s Stadium—for which IEG Consulting was proud to be a sponsorship consultant—the debate over how to best engage fans is again front and center. more

social media sports trends digital media

 
 
Insert Monáe/Money Pun Here: Samsung’s Electric Integration
Diane Knoepke Jul 31

Insert Monáe/Money Pun Here: Samsung’s Electric Integration

R&B/Hip-Hop artist and fashion influencer Janelle Monáe  released her “Electric Lady” video yesterday. The video is fun, stylish, on-brand and authentic to Ms. Monáe, and has more cameos than an Andy Samberg-hosted episode of SNL. The video’s timing is a bit unexpected, however, as the song was released on an album of the same name back in September of 2013. more

backlash digital media music product placement telecommunications activation

 
 
Mobile Apps – The New Frontier in Brand Partnerships
Kristen Pelachyk Jul 7

Mobile Apps – The New Frontier in Brand Partnerships

In a recent brainstorming session, the IEG Consulting team took a look at how mobile applications – a key part of the ever-changing digital landscape – can be monetized for sponsorship revenue. more

digital media sponsorship strategy trends activation

 
 
How It’s Built Will Determine Whether Video Content Is a House of Cards for Brand Partners
Jim Andrews Jul 2

How It’s Built Will Determine Whether Video Content Is a House of Cards for Brand Partners

The digital video revolution is well underway. While there is a long way to go before the final business model shakes out for the ecosystem of content creators, platforms, advertisers and viewers—the future is already here. more

digital media

 
 
Twitter’s New Revenue-Generating Strategy and Its Sponsorship Potential
Jessi Sanchez Dec 2

Twitter’s New Revenue-Generating Strategy and Its Sponsorship Potential

Twitter is securing top notch sports video highlights, having first done a deal with the NFL and more recently with broadcaster BSkyB for UEFA Champions League matches. Being a fan of both, I can see the tremendous potential in these agreements. more

branded content digital media social media sports activation

 
 
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