If you are a seasoned, successful rightsholder with a vast array of assets and a track record of increasing revenue from corporate partners, you may feel you don’t need sponsorship training, and in fact should be the trainer. And you may indeed be right. more
Driving substantial and sustainable increases in sponsorship revenue, whether from securing new partners or upselling existing ones, is directly connected to investments in the following six Ps: more
In case you missed it, IEG has released the finding from the 12th annual IEG/Performance Research Sponsorship Decision-makers Survey. more
While in Amsterdam a couple of weeks ago, I dropped in on Hans Erik Tuijt, global manager of activation for Heineken and a speaker at IEG’s 2012 sponsorship conference. more
Observations, learnings and provocations from October’s ANA Masters of Marketing conference. more
Through our relationship with the Assn. of National Advertisers, IEG participated in yesterday’s quarterly meeting of the ANA’s Sponsorship & Event Marketing Committee, hosted in the beautiful conference facilities at Chicago’s Shedd Aquarium. more
We are always interested in research that examines the true impact of sponsorship and related activities, so we look forward to the results of a recently announced study under the auspices of the U.K.’s Cambridge Judge Business School that will explore the return on investment from corporate social responsibility and grassroots marketing activities run in conjunction with the London 2012 Olympics and other major British sponsorships. more
It is just one of those things that you can’t really explain. It isn’t based on product specs, logic, reason or really any other describable tangible benefits. Sure it has features and benefits that are enticing, but to me, “it just feels right.” I’ve read a lot of reviews both positive and negative about the iPad and I could create my own review and support my opinion with thoughts like the iPad is super portable, responsive and has a nice display. I could add that I love the picture frame feature. I could also point out that a lot of the apps haven’t caught up to the technology (including the Facebook app), the eBook reader has a pretty limited selection of books and the iPad definitely has the potential to be a big money pit. Honestly, none of that matters anymore (until I get my iTunes/app store invoice), I just like it. more
(This blog post originally appeared as an opinion column in IEG Sponsorship Report on March 15, 2010)
A constant theme during a number of my recent conversations with sponsors—some of whom spoke at IEG’s recent conference—has been their desire for properties to assist them in measuring their return (on investment, on objectives, etc.).
Properties I have spoken with also tell me they are receiving this same message from their corporate partners.
Triscuit crackers has partnered with Urban Farming – a non-profit organization that helps provide food for people in need by planting farms on unused land – to create 50 community-based farms in 2010. The first garden was planted on March 11, 2009 in Los Angeles, CA.
Last July, I wrote a blog about the gardening/home farming industry and its sponsorship potential. My thoughts were that gardening is an upward trending industry and I wanted to see more sponsorship activity from gardening related products and companies. My point was that a gardening company could use sponsorship as a platform to educate people about home farming, provide much needed information and of course demonstrate its products/services. more