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Missed Opportunity for McDonald’s

Missed Opportunity for McDonald’s

Jim Andrews Nov 30

You would think the marketing team at McDonald’s USA would have learned something from the backlash the Golden Arches suffered from its sponsorship presence at last summer’s London Olympic Games. more

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Diane Knoepke May 4

You Don’t Have to Like It to Understand It: Komen Responds to KFC Deal Criticism

In my last post, I asked three questions:  more

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Rob Campbell Jan 13

Does Selling Short-term Sponsorship Weaken Your Brand?

The NFL has been on a recent kick of signing short-term sponsorship deals in the quick-service restaurant category. Most recently, the league announced this week a deal lasting through March 1 making Papa John’s the official pizza sponsor of the NFL and Super Bowl XLIV.  This sponsorship is very similar to the league’s relationship last year with KFC, in which the fast-feeder was the official wing of the NFL Playoffs and Super Bowl XLIII.  more

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