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Sponsorship Blog

Posts Tagged “Telecommunications”
 

Sponsorship Rights and Benefits That Matter To Your Wireless Partner
Lesa Ukman Aug 2

Sponsorship Rights and Benefits That Matter To Your Wireless Partner

AT&T’s activation and messaging around a slew of events it sponsors— including Manchester, Tenn.’s Bonnaroo Music Festival, Austin’s SXSW, Nashville’s CMT Music Festival and San Diego’s Comic-Con—reveal the changing playbook for the wireless service category. Carriers want: more

digital media social media telecommunications activation

 
 
Jim Andrews Apr 18

Analysis: Motorola/NFL And Dr Pepper/Chicago Bears Sponsorships

News this week regarding the end of one partnership and the beginning of another raises some interesting questions. more

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Jim Andrews Mar 12

Bad Faith: Big Brother Pulls the Rug Out from under Venue Sponsorship

Unsettling news came out of Vancouver last week, as the provincial government of British Columbia killed a deal for telecommunications company Telus to obtain naming rights to BC Place Stadium. more

Canada contracts government/municipal in-kind naming rights negotiating telecommunications valuation venues backlash

 
 
Jim Andrews Feb 27

Sponsorship Issues: Are Recent Government Moves Protection Or Interference?

Two developments within the last month raise some fascinating questions over the involvement of government in the affairs of private rightsholders and their partnerships. more

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Lesa Ukman Dec 2

Sponsorship Makes The Cut

Observations, learnings and provocations from October’s ANA Masters of Marketing conference.  more

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Jim Andrews Sep 26

Black Mark for BlackBerry: What RIM Did Wrong In Venezuela Sponsorship Snafu

I never suspected the trove of classified government communications trickling out through WikiLeaks would contain a sponsorship story, but a recently released February 2010 cable from the U.S. embassy in Caracas, Venezuela tells a tale with valuable lessons for sponsors. more

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Lesa Ukman Aug 3

Great App Ideas for Festivals, Live Events and Their Sponsors

It used to be you grabbed the festival calendar from your free weekly and circled what bands you wanted to see. Now, Web-based applications for smartphones and tablets let you plan, share and update schedules with military precision. Before committing to a stage, you can review a band’s videos, see how many “likes” they have on Facebook and check out which bands they are most similar to in your music library.  more

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Diane Knoepke Jun 23

Orange You Glad It’s Glastonbury Sponsorship Time?

My colleague Julie Kimball passed around the latest in a long line of cool Orange ideas that get us geeking out not only over the smart technology but also the smart use of sponsorship. more

entertainment fashion festivals green telecommunications activation

 
 
Jim Andrews Jun 14

AT&T Crosses a Line in Asking Nonprofits to Lobby for Merger

Politico reported last Friday on AT&T’s efforts to build support in Washington for its proposed acquisition of T-Mobile by leveraging the tens of millions of dollars it gives nonprofits.  more

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