Latest Thinking from IEG
IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
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Analysis: Motorola/NFL And Dr Pepper/Chicago Bears Sponsorships
News this week regarding the end of one partnership and the beginning of another raises some interesting questions.
Filed under: beverage, pro sports, telecommunications, activation
Bad Faith: Big Brother Pulls the Rug Out from under Venue Sponsorship
Unsettling news came out of Vancouver last week, as the provincial government of British Columbia killed a deal for telecommunications company Telus to obtain naming rights to BC Place Stadium.
Filed under: Canada, contracts, government/municipal, in-kind, naming rights, negotiating, telecommunications, valuation, venues, backlash
Sponsorship Issues: Are Recent Government Moves Protection Or Interference?
Two developments within the last month raise some fascinating questions over the involvement of government in the affairs of private rightsholders and their partnerships.
Filed under: Canada, government/municipal, IEG conference, legislation, pro sports, sports, telecommunications, trends, ambush marketing
Sponsorship Makes The Cut
Observations, learnings and provocations from October’s ANA Masters of Marketing conference.
Filed under: research, sponsorship measurement, sponsorship ROI, telecommunications, trends, endorsements
Black Mark for BlackBerry: What RIM Did Wrong In Venezuela Sponsorship Snafu
I never suspected the trove of classified government communications trickling out through WikiLeaks would contain a sponsorship story, but a recently released February 2010 cable from the U.S. embassy in Caracas, Venezuela tells a tale with valuable lessons for sponsors.
Filed under: backlash, Canada, contracts, international, media sponsorship, negotiating, telecommunications, arts
Great App Ideas for Festivals, Live Events and Their Sponsors
It used to be you grabbed the festival calendar from your free weekly and circled what bands you wanted to see. Now, Web-based applications for smartphones and tablets let you plan, share and update schedules with military precision. Before committing to a stage, you can review a band’s videos, see how many “likes” they have on Facebook and check out which bands they are most similar to in your music library.
Filed under: events, festivals, international, new media, social media, telecommunications, digital media
Orange You Glad It’s Glastonbury Sponsorship Time? (And A Personal Note)
My colleague Julie Kimball passed around the latest in a long line of cool Orange ideas that get us geeking out not only over the smart technology but also the smart use of sponsorship.
Filed under: entertainment, fashion, festivals, green, telecommunications, activation
AT&T Crosses a Line in Asking Nonprofits to Lobby for Merger
Politico reported last Friday on AT&T’s efforts to build support in Washington for its proposed acquisition of T-Mobile by leveraging the tens of millions of dollars it gives nonprofits.
Filed under: cause marketing, nonprofit, strategic philanthropy, telecommunications, backlash
The Importance of Authenticity: Key Learnings from IEG’s Return on Engagement
After taking a few days to digest all of the presentations at our annual sponsorship conference, it dawned on me that the key buzzword and theme for this year’s conference was “authenticity.” Nearly all sessions that I attended made at least some reference to the importance of a partnership being genuine. This extends to how a company showcases its core business attributes, as well as its CSR efforts, which are highly valued by an organization and its employees and a core aspect of the company’s culture.
Filed under: guidelines, IEG conference, telecommunications, trends, cause marketing
Return on Engagement: Learnings from the TELUS Facebook Go Pink Campaign
Leading up to the 2011 IEG Sponsorship Conference, Return on Engagement: Sponsorship’s Impact on Business, I will be blogging on measuring sponsorship’s ROI: How to do it, what the research reveals, improving the value of sponsorship, etc.
Filed under: cause marketing, evaluation, IEG conference, new media, nonprofit, social media, sponsorship measurement, sponsorship ROI, telecommunications, Canada