Lesa Ukman Jun 26
Although event and festival producers often act as de facto marketing arms of cities, regions or countries—attracting visitors, generating positive media coverage, enhancing quality of life for residents, etc.—rarely do they get strategic, sustained support from their tourism bureaus. more
events festivals government/municipal international destination/tourism
Lesa Ukman Aug 4
My last post shared some great examples of festival and event apps that build audience engagement for both the properties and their sponsors. In reviewing the elements that allow apps to live up to their engagement potential, seven specific functions rise to the top: more
events festivals international new media social media digital media
Lesa Ukman Aug 3
It used to be you grabbed the festival calendar from your free weekly and circled what bands you wanted to see. Now, Web-based applications for smartphones and tablets let you plan, share and update schedules with military precision. Before committing to a stage, you can review a band’s videos, see how many “likes” they have on Facebook and check out which bands they are most similar to in your music library. more
events festivals international new media social media telecommunications digital media
Jim Andrews Feb 15
The City of Chicago has long been one of the only major municipalities to produce and market annual festivals and civic celebrations in house, through the Mayor’s Office of Special Events, which due to a departmental reorganization recently became the Department of Cultural Affairs and Special Events. more
events festivals government/municipal local destination/tourism
Jon Kander Nov 22
As a follow-up to last week’s blog post, here are three of my favorite sponsorship activation tactics/takeaways from the Allstate Wrigleyville Classic. more
festivals pro sports sports activation