Adventures in Sponsorship
Posted: 7/1/2009 4:52:12 PM by
Jim Andrews | with 0 comments
My colleague Shelley Fasulko’s recent blog post about companies forging relationships with “ordinary citizens,” as opposed to celebrities, put me in mind of a new book written by veteran sponsorship pro Jeff Blumenfeld and published by Skyhorse Publishing (www.skyhorsepublishing.com).
Titled You Want to Go Where?: How to Get Someone to Pay for the Trip of Your Dreams, the book shares Jeff’s expertise from his 35 years in what he dubs “adventure marketing.” As the head of his own PR and marketing firm (www.blumenfeldpr.com), Jeff has linked companies and brands such as Du Pont, Coleman, 3M Thinsulate and Lands’ End with adventurers and explorers, including Will Steger’s North Pole and Trans-Antarctica expeditions.
To be sure, the scientific angles and life-and-death situations of the adventures discussed in You Want to Go Where take them into a different realm than the more down-to-earth exploits that Shelley talked about, making the reasons for sponsoring them certainly much different as well.
The book shares information on grants and sponsorships available for expeditions from brands such as W.L. Gore, Land Rover, Polartec and Rolex.
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Filed under: how to get sponsorship, agency