IEG’s Sponsorship Blog

The Conundrum Of Size In Sponsorship

Posted: 7/22/2010 12:38:47 PM by Jim Andrews | with 1 comments

As with many other things, size both does and doesn’t matter when it comes to sponsorship.

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Filed under: what is sponsorship, activation

Why Do Properties’ Cause Overlays Leave Sponsors On The Sidelines?

Posted: 7/14/2010 10:57:28 AM by Jim Andrews | with 1 comments

A trend I have noticed lately involves rightsholders—primarily sports and entertainment properties—conducting cause-related promotions that bring attention to their events and organizations while benefiting a charitable group.

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Filed under: selling, servicing, trends, packaging

Sponsorship Potential From New Caribbean Brew

Posted: 7/7/2010 2:39:35 PM by Jim Andrews | with 1 comments

For those properties with room in the beer category, a new player has entered the U.S. market and is looking for opportunities to create buzz and interact with consumers on the grassroots level. Presidente Beer from the Dominican Republic wants to establish itself as a leader among imported Latin beers, according to the marketing agency it has hired to help in that effort, Miami-based ViVA Partnership.

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Filed under: beverage, international, prospecting, beer

The Difficulty of Cause Marketing in the Age of Social Media

Posted: 6/30/2010 10:12:03 AM by Jim Andrews | with 2 comments

At this point in the Facebook, Twitter and all other social networks era, I doubt there is any company—large or small—that has not found itself the subject of some online discussion that calls into question its behavior, motives, principles, etc.

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Filed under: cause marketing, green, social media, backlash

Is This The Most Brilliant World Cup Ambush Marketing Attempt Yet?

Posted: 6/23/2010 9:18:49 AM by Jim Andrews | with 2 comments

With the eyes of the world focused on the competitive sponsorship activity surrounding the FIFA World Cup, I submit for consideration a press release we received from Berkeley, Calif.-based GU Energy Labs, the maker of GU sports energy gel.

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Filed under: ambush marketing

Time To Ban School Sponsorship

Posted: 6/15/2010 11:12:57 AM by Jim Andrews | with 6 comments

The Wall Street Journal ran a page one story yesterday on the rise in local school districts seeking private support from businesses and other organizations to offset budget cuts resulting from decreasing tax revenues.

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Filed under: cause marketing, guidelines, strategic philanthropy, trends, what is sponsorship, backlash

Major Research Study To Examine ROI From Sports-related CSR Activities

Posted: 6/9/2010 3:16:43 PM by Jim Andrews | with 0 comments

We are always interested in research that examines the true impact of sponsorship and related activities, so we look forward to the results of a recently announced study under the auspices of the U.K.’s Cambridge Judge Business School that will explore the return on investment from corporate social responsibility and grassroots marketing activities run in conjunction with the London 2012 Olympics and other major British sponsorships.

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Filed under: olympics, research, sponsorship measurement, sponsorship ROI, international

Friendly Fire: When Properties Are Behind Ambush Marketing Efforts

Posted: 6/4/2010 8:59:14 AM by Jim Andrews | with 0 comments

I know you are probably sick of hearing about ambush marketing, what with the general media back on the topic in advance of the FIFA World Cup tourney starting in South Africa next week, but I have a couple of salient points I’d like to share on the topic.

The first (I’ll save the second for another post) has to do with a longtime pet peeve of ours here at IEG: self-ambush. This is when properties—or related properties such as leagues and their teams—sell rights and benefits that infringe on deals already sold.

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Filed under: pro sports, sports, ambush marketing

Sponsors Come And Go, But End Of FedEx Orange Bowl Is Different

Posted: 5/25/2010 2:15:23 PM by Jim Andrews | with 0 comments

I’m very pleased and honored to be a guest blogger today on CNBC’s Sports Biz blog. Please click here to read what the end of the FedEx/Orange Bowl relationship says about how the medium has changed.

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Filed under: sports, college sports

Will The Supreme Court’s NFL/American Needle Decision Impact League Sponsorships?

Posted: 5/24/2010 5:04:15 PM by Jim Andrews | with 0 comments

Today’s decision by the U.S. Supreme Court in the antitrust lawsuit filed by apparel company American Needle Inc. against the NFL has gotten a great deal of attention, as well it should.

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Filed under: pro sports, contracts