Jim Andrews Apr 29
Although the twin bombings at the Boston Marathon have already had a significant impact on marathons and other types of events—namely increased security—most sponsorship veterans expect the incident to have little impact on sponsorship spending in the endurance sports space more
events marathon sports venues cause marketing
Jim Andrews Mar 18
Following news last week that residents of Vienna resoundingly rejected the city’s plan to bid for the 2028 Olympic Games, I had an interesting discussion with my colleague John Kristick, global CEO of GroupM ESP. John is well qualified to discuss this issue, having been the managing director of the U.S. bid to host the 2022 FIFA World Cup. more
international olympics sports events
Jim Andrews Mar 8
Just a little over two years ago, the Internet gambling industry in the U.S. was under siege from the federal government. It was declared illegal and the operators of its largest concerns were the targets of criminal and civil lawsuits. more
prospecting selling spending non-traditional categories
Jim Andrews Feb 19
Exploring the differences between traditional advertising and sponsorship is familiar terrain for those of us at IEG, but I have reached some new conclusions about these two vehicles for communicating with a brand’s consumers. more
sponsorship strategy agency
Jim Andrews Dec 21
To answer the question of whether a brand should become a sponsor of a college bowl game, you have to first make the distinction between title sponsors and other levels of partnership. more
sponsorship strategy sports valuation bowl games
Jim Andrews Oct 26
This is one of those topics that maybe I shouldn’t even be raising, as I can hear colleagues and readers shouting, “Are you trying to kill the golden goose?” more
servicing trends selling
Jim Andrews Aug 9
A key issue between the end of the London 2012 Olympic Games this Sunday and the beginning of the Sochi Winter Games 18 months from now will be what, if anything, the IOC will do regarding the restrictions placed on sponsors, non-sponsors, athletes and others. more
backlash London 2012 olympics ambush marketing