Sponsorship Blog

Jim Andrews

Jim Andrews is senior vice president, marketing of IEG and ESP Properties. An industry veteran, he can remember tracking the industry on index cards and typesetting the early editions of IEG Sponsorship Report. Nevertheless, he has embraced the enhanced communication with the industry offered by social media and enjoys sharing his experienced views on issues of topical interest through his blog posts and commentary. Follow Jim on Twitter!

 
Sponsorship Success Requires Hacker Culture
Jim Andrews Mar 14

Sponsorship Success Requires Hacker Culture

Last week, on my way to Intel to meet with IEG 2016 conference speaker Sandra Lopez (more on her in a moment), I took a detour to visit a friend currently working at Facebook. more

IEG conference trends IEG 2016

 
 
Time Is Now for Rightsholders to Embrace Digital Platforms and Develop Content for Them
Jim Andrews Aug 4

Time Is Now for Rightsholders to Embrace Digital Platforms and Develop Content for Them

One of the underlying reasons for the creation of ESP Properties was the opportunity to assist sports, entertainment and other types of properties in taking advantage of the ways a new generation of consumers accesses and engages with media and content. more

international sports trends Digital Marketing

 
 
What I Learned Reviewing 40 Hours of IEG Conference Video
Jim Andrews Apr 29

What I Learned Reviewing 40 Hours of IEG Conference Video

I know that in today’s world event takeaways are expected to be shared during and immediately after conferences, seminars, etc. In fact, I did my share of tweeting highlights on site at last month’s IEG conference, and my colleague Diane Knoepke published a great blog post recapping the social chatter just after Sponsorship Makers concluded. more

Digital Marketing IEG 2015 IEG conference social media sponsorship strategy trends activation

 
 
Why You Should Enjoy This Year’s Super Bowl More Than Any Other
Jim Andrews Jan 29

Why You Should Enjoy This Year’s Super Bowl More Than Any Other

Much of the buzz surrounding Sunday’s Super Bowl will be about the matchup between the defending champion Seahawks and the dynastic Patriots, the quality of the advertising spots, Marshawn Lynch’s postgame comments (or lack thereof), Katy Perry’s halftime performance, and (new this year) the PSI of the game balls. more

IEG conference sports trends IEG 2015

 
 
Put Audience Engagement at the Heart of Everything
Jim Andrews Jan 26

Put Audience Engagement at the Heart of Everything

The headline for this post can be considered 2015’s single-bullet to-do list for anyone involved in sponsorship. more

IEG conference selling sponsorship strategy trends IEG 2015

 
 
How It’s Built Will Determine Whether Video Content Is a House of Cards for Brand Partners
Jim Andrews Jul 2

How It’s Built Will Determine Whether Video Content Is a House of Cards for Brand Partners

The digital video revolution is well underway. While there is a long way to go before the final business model shakes out for the ecosystem of content creators, platforms, advertisers and viewers—the future is already here. more

digital media

 
 
What Brands and Rightsholders Should Take Away From World Cup Sponsor Activation
Jim Andrews Jun 13

What Brands and Rightsholders Should Take Away From World Cup Sponsor Activation

The sponsorship laboratory that is FIFA World Cup is underway, so time to put the sponsors and their activities under the microscope and study away. more

world cup 2014

 
 
What Does It Mean to Suspend A Sponsorship?
Jim Andrews Apr 29

What Does It Mean to Suspend A Sponsorship?

The Donald Sterling scandal has introduced a new concept for our industry—the idea of suspending a sponsorship.  more

sponsorship strategy trends backlash

 
 
Great Partnership Ideas and Examples: Takeaways from the IEG Sponsorship Conference
Jim Andrews Apr 9

Great Partnership Ideas and Examples: Takeaways from the IEG Sponsorship Conference

The tagline for IEG’s 31st annual sponsorship conference was “How new intents, technologies and applications are transforming partnerships.” Using that as a framework, here are some of the highlights from the many outstanding sessions at Sponsorship Cubedmore

IEG conference social media sponsorship strategy trends activation

 
 
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