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Sponsorship Blog

Jim Andrews

Jim Andrews is senior vice president and content director of IEG. An industry veteran, he can remember tracking the industry on index cards and typesetting the early editions of IEG Sponsorship Report. Nevertheless, he has embraced the enhanced communication with the industry offered by social media and enjoys sharing his experienced views on issues of topical interest through his blog posts and commentary. Follow Jim on Twitter!

 
What Brands and Rightsholders Should Take Away From World Cup Sponsor Activation
Jim Andrews Jun 13

What Brands and Rightsholders Should Take Away From World Cup Sponsor Activation

The sponsorship laboratory that is FIFA World Cup is underway, so time to put the sponsors and their activities under the microscope and study away. more

world cup 2014

 
 
What Does It Mean to Suspend A Sponsorship?
Jim Andrews Apr 29

What Does It Mean to Suspend A Sponsorship?

The Donald Sterling scandal has introduced a new concept for our industry—the idea of suspending a sponsorship.  more

sponsorship strategy trends backlash

 
 
Great Partnership Ideas and Examples: Takeaways from the IEG Sponsorship Conference
Jim Andrews Apr 9

Great Partnership Ideas and Examples: Takeaways from the IEG Sponsorship Conference

The tagline for IEG’s 31st annual sponsorship conference was “How new intents, technologies and applications are transforming partnerships.” Using that as a framework, here are some of the highlights from the many outstanding sessions at Sponsorship Cubedmore

IEG conference social media sponsorship strategy trends activation

 
 
The Ambush Marketing vs. Sponsorship Debate Springs Eternal
Jim Andrews Feb 10

The Ambush Marketing vs. Sponsorship Debate Springs Eternal

The Winter Olympic Games are upon us, and even though sponsorship marketing activity around Sochi 2014 is not up to typical Olympic standards, ambush marketing is making its inevitable appearance. more

Olympics Sochi 2014 Ambush Marketing

 
 
Putin’s Policies, Activism and Sponsorship: Fair Game?
Jim Andrews Feb 10

Putin’s Policies, Activism and Sponsorship: Fair Game?

During an interview a few days ago with a reporter for The Motley Fool about sponsorship of the Winter Olympic Games in Sochi, I was asked if it was fair that groups protesting Russia’s anti-gay “propaganda” laws were targeting Olympic sponsors. more

International Olympics Sochi 2014 Backlash

 
 
Are You And Your Sponsorships Ready For A New Challenge?
Jim Andrews Aug 15

Are You And Your Sponsorships Ready For A New Challenge?

In the IEG strategy paper Sponsorship’s New Optics: Why Changing Focus Is The Only Way To Win, we make the case for sponsorships that need to produce a new brand asset or shine a bright light on an existing one. more

sponsorship strategy trends activation

 
 
Sponsorship’s Attention Surplus Disorder
Jim Andrews Jul 2

Sponsorship’s Attention Surplus Disorder

By and large, sponsors seek and love the attention that partnering with well-known sports, entertainment and other properties bring them. It’s a main reason for playing the sponsorship game. But there is a largely unspoken fear that lurks in the back of sponsors’ minds: What happens when that heightened attention becomes focused on the negative. more

sponsorship strategy sports international

 
 
In the Wake of Boston Tragedy, Sponsors and Properties Discuss What’s Next
Jim Andrews Apr 29

In the Wake of Boston Tragedy, Sponsors and Properties Discuss What’s Next

Although the twin bombings at the Boston Marathon have already had a significant impact on marathons and other types of events—namely increased security—most sponsorship veterans expect the incident to have little impact on sponsorship spending in the endurance sports space more

events marathon sports venues cause marketing

 
 
As Cities Turn Away Mega Events, What Will Sponsors Do?
Jim Andrews Mar 18

As Cities Turn Away Mega Events, What Will Sponsors Do?

Following news last week that residents of Vienna resoundingly rejected the city’s plan to bid for the 2028 Olympic Games, I had an interesting discussion with my colleague John Kristick, global CEO of GroupM ESP. John is well qualified to discuss this issue, having been the managing director of the U.S. bid to host the 2022 FIFA World Cup. more

international olympics sports events

 
 
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