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Jim Andrews

Jim Andrews is senior vice president, marketing of IEG and ESP Properties. An industry veteran, he can remember tracking the industry on index cards and typesetting the early editions of IEG Sponsorship Report. Nevertheless, he has embraced the enhanced communication with the industry offered by social media and enjoys sharing his experienced views on issues of topical interest through his blog posts and commentary. Follow Jim on Twitter!

 
What I Learned Reviewing 40 Hours of IEG Conference Video
Jim Andrews Apr 29

What I Learned Reviewing 40 Hours of IEG Conference Video

I know that in today’s world event takeaways are expected to be shared during and immediately after conferences, seminars, etc. In fact, I did my share of tweeting highlights on site at last month’s IEG conference, and my colleague Diane Knoepke published a great blog post recapping the social chatter just after Sponsorship Makers concluded. more

Digital Marketing IEG 2015 IEG conference social media sponsorship strategy trends activation

 
 
Why You Should Enjoy This Year’s Super Bowl More Than Any Other
Jim Andrews Jan 29

Why You Should Enjoy This Year’s Super Bowl More Than Any Other

Much of the buzz surrounding Sunday’s Super Bowl will be about the matchup between the defending champion Seahawks and the dynastic Patriots, the quality of the advertising spots, Marshawn Lynch’s postgame comments (or lack thereof), Katy Perry’s halftime performance, and (new this year) the PSI of the game balls. more

IEG conference sports trends IEG 2015

 
 
Put Audience Engagement at the Heart of Everything
Jim Andrews Jan 26

Put Audience Engagement at the Heart of Everything

The headline for this post can be considered 2015’s single-bullet to-do list for anyone involved in sponsorship. more

IEG conference selling sponsorship strategy trends IEG 2015

 
 
How It’s Built Will Determine Whether Video Content Is a House of Cards for Brand Partners
Jim Andrews Jul 2

How It’s Built Will Determine Whether Video Content Is a House of Cards for Brand Partners

The digital video revolution is well underway. While there is a long way to go before the final business model shakes out for the ecosystem of content creators, platforms, advertisers and viewers—the future is already here. more

digital media

 
 
What Brands and Rightsholders Should Take Away From World Cup Sponsor Activation
Jim Andrews Jun 13

What Brands and Rightsholders Should Take Away From World Cup Sponsor Activation

The sponsorship laboratory that is FIFA World Cup is underway, so time to put the sponsors and their activities under the microscope and study away. more

world cup 2014

 
 
What Does It Mean to Suspend A Sponsorship?
Jim Andrews Apr 29

What Does It Mean to Suspend A Sponsorship?

The Donald Sterling scandal has introduced a new concept for our industry—the idea of suspending a sponsorship.  more

sponsorship strategy trends backlash

 
 
Great Partnership Ideas and Examples: Takeaways from the IEG Sponsorship Conference
Jim Andrews Apr 9

Great Partnership Ideas and Examples: Takeaways from the IEG Sponsorship Conference

The tagline for IEG’s 31st annual sponsorship conference was “How new intents, technologies and applications are transforming partnerships.” Using that as a framework, here are some of the highlights from the many outstanding sessions at Sponsorship Cubedmore

IEG conference social media sponsorship strategy trends activation

 
 
The Ambush Marketing vs. Sponsorship Debate Springs Eternal
Jim Andrews Feb 10

The Ambush Marketing vs. Sponsorship Debate Springs Eternal

The Winter Olympic Games are upon us, and even though sponsorship marketing activity around Sochi 2014 is not up to typical Olympic standards, ambush marketing is making its inevitable appearance. more

Olympics Sochi 2014 Ambush Marketing

 
 
Putin’s Policies, Activism and Sponsorship: Fair Game?
Jim Andrews Feb 10

Putin’s Policies, Activism and Sponsorship: Fair Game?

During an interview a few days ago with a reporter for The Motley Fool about sponsorship of the Winter Olympic Games in Sochi, I was asked if it was fair that groups protesting Russia’s anti-gay “propaganda” laws were targeting Olympic sponsors. more

International Olympics Sochi 2014 Backlash

 
 
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