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Diane Knoepke

Diane is managing director, client leadership for ESP Properties, where she supports the consulting team’s growth and innovation. Throughout her career, she has advised more than 50 property and brand clients on marketing and social value creation, sales, measurement and strategy. She delights in helping people change organizations more effectively. Follow Diane on Twitter!

 
Five Ways Causes Can Compete in a Digital-First Environment
Diane Knoepke Oct 29

Five Ways Causes Can Compete in a Digital-First Environment

Last week, YouTube personality and author Hannah Hart launched a new 10-video series sponsored by Subaru. This series is tied to Have a Hart Day (HAHD), a volunteer movement started by the star to bring her motto—“Practice Reckless Optimism”—to life through the good deeds of her subscribers and fans. While Hannah Hart’s original content is largely food-related, she also regularly brings in issue- and cause-related content, ranging from gender and LGBT rights to mental health to animal welfare.  more

cause marketing Digital Marketing trends activation

 
 
Four Practical Insights into Social, Beacons, Hackathons and Events
Diane Knoepke Aug 17

Four Practical Insights into Social, Beacons, Hackathons and Events

I had the good fortune of attending and presenting at the ICSC MOCIAL Conference in San Francisco earlier this month and heard several terrific talks about mocial (“mobile, social, and local”) trends that impact our world and how we engage with consumers using technology. more

Digital Marketing retail social media trends activation

 
 
#IEG2015: A Thousand Makers Making
Diane Knoepke Mar 25

#IEG2015: A Thousand Makers Making

Thank you and kudos to all of the sponsorship makers who joined us last week for IEG 2015. You brought us great content and creative energy, and you engaged and encouraged each other. more

IEG conference IEG 2015

 
 
Making the Most of IEG 2015
Diane Knoepke Mar 9

Making the Most of IEG 2015

It’s time to choose your own adventure at Sponsorship Makers. As you shape your IEG Conference plan of attack, we have a few tips on finding the moments that will “unleash the power of invention”…along with a little help finding the coffee and cocktails.    more

IEG conference IEG 2015

 
 
Insert Monáe/Money Pun Here: Samsung’s Electric Integration
Diane Knoepke Jul 31

Insert Monáe/Money Pun Here: Samsung’s Electric Integration

R&B/Hip-Hop artist and fashion influencer Janelle Monáe  released her “Electric Lady” video yesterday. The video is fun, stylish, on-brand and authentic to Ms. Monáe, and has more cameos than an Andy Samberg-hosted episode of SNL. The video’s timing is a bit unexpected, however, as the song was released on an album of the same name back in September of 2013. more

backlash digital media music product placement telecommunications activation

 
 
Curing FOMO: How to Conquer the IEG Sponsorship Conference
Diane Knoepke Mar 20

Curing FOMO: How to Conquer the IEG Sponsorship Conference

As you plan how you’ll spend your time at next week’s IEG Conference, are you getting that familiar FOMO (fear of missing out) feeling? It is understandable if you are, as there are 1,200 sharp people to engage, 100 expert-led sessions to attend and one phenomenal city to explore. more

IEG conference

 
 
Diane Knoepke Jun 23

Orange You Glad It’s Glastonbury Sponsorship Time?

My colleague Julie Kimball passed around the latest in a long line of cool Orange ideas that get us geeking out not only over the smart technology but also the smart use of sponsorship. more

entertainment fashion festivals green telecommunications activation

 
 
Diane Knoepke Jun 8

Corporate/Cause Partnerships You Should Know

In my last post I promised to post a list of cause marketing programs you should know. Some are one-on-one partnerships, others are corporate/umbrella programs, and others pretty much defy classification.  more

digital media new media nonprofit strategic philanthropy cause marketing

 
 
Diane Knoepke Jun 3

Tough Calls: Competing Priorities in Cause Marketing

What a whirlwind! The Cause Marketing Forum, held this week in Chicago, gathered 450 or so cause marketing professionals from nonprofits, corporate sponsors and agencies together to talk shop and compare notes. The event packed a lot of great content and networking into just over 24 hours. What follows are a few of my takeaways, organized by the competing industry priorities they underscored.  more

digital media new media nonprofit strategic philanthropy cause marketing

 
 
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IEG 2016 Agenda Announced!

See who is speaking and what you will learn in April in Chicago. View the speakers and agenda.