Dan Kowitz May 8
In case you missed it, IEG has released the finding from the 12th annual IEG/Performance Research Sponsorship Decision-makers Survey. more
IEG research selling servicing social media spending sponsorship evaluation sponsorship measurement sponsorship ROI sponsorship strategy trends activation
Jim Andrews Mar 19
IEG has done a lot of comparing and contrasting of sponsorship to advertising in our 30 year history. And most often sponsorship came out as the more engaging, more relevant, more meaningful way of connecting with audiences. more
sponsorship measurement sponsorship ROI trends evaluation
Jim Andrews Jan 3
In the beginning, stadium naming rights agreements were largely 20-year commitments, with a few 10-year exceptions. The bulk of NASCAR team sponsorships were for a full season, and marketers signed on to sponsor every stop of a concert tour. more
what is sponsorship sponsorship measurement
Mark Ording Dec 19
There is much more to measuring the ROI of a sponsorship than accounting for the value of brand exposure during TV broadcasts, yet I continue to hear stories of sponsors that put nearly all of their measurement emphasis on that more
sponsorship measurement sponsorship ROI international
Jim Andrews Sep 6
Looking across all of the brands that IEG would define as “leaders” in sponsorship—companies such as IBM, Gatorade, Aon, Xerox, GE and others—we see a major trend: an alignment of sponsorships and partnerships with the larger goals of the business, to ensure they are driving growth and having an impact across the entire enterprise. more
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Diane Knoepke May 13
Have you checked out the Dynamics of Cause Engagement study released earlier this month by Ogilvy PR and Georgetown University’s Center for Social Impact Communication? For any one in the nonprofit fundraising or cause marketing business, it provides useful insight into what Americans think are the top causes (“causes” referring, in this case, to issues or content areas rather than specific nonprofit organizations). more
evaluation nonprofit sponsorship measurement cause marketing
Diane Knoepke Apr 22
This past week, I’ve watched and read the Greg Mortenson/Central Asia Institute investigation coverage with a frown on my face. (For the CBS 60 Minutes piece, click here.) Sure, I enjoyed and admired Mortenson’s stories and work described in Three Cups of Tea and it is always uncomfortable to have the integrity of someone you admire come into sharp and pointed question. But such is life, and we will have to wait and see what comes of the ongoing investigation and debate. more
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