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Diane Knoepke

Diane is managing director, client leadership for ESP Properties, where she supports the consulting team’s growth and innovation. Throughout her career, she has advised more than 50 property and brand clients on marketing and social value creation, sales, measurement and strategy. She delights in helping people change organizations more effectively. Follow Diane on Twitter!

#IEG2015: A Thousand Makers Making
Diane Knoepke Mar 25

#IEG2015: A Thousand Makers Making

Thank you and kudos to all of the sponsorship makers who joined us last week for IEG 2015. You brought us great content and creative energy, and you engaged and encouraged each other. more

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Making the Most of IEG 2015
Diane Knoepke Mar 9

Making the Most of IEG 2015

It’s time to choose your own adventure at Sponsorship Makers. As you shape your IEG Conference plan of attack, we have a few tips on finding the moments that will “unleash the power of invention”…along with a little help finding the coffee and cocktails.    more

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Insert Monáe/Money Pun Here: Samsung’s Electric Integration
Diane Knoepke Jul 31

Insert Monáe/Money Pun Here: Samsung’s Electric Integration

R&B/Hip-Hop artist and fashion influencer Janelle Monáe  released her “Electric Lady” video yesterday. The video is fun, stylish, on-brand and authentic to Ms. Monáe, and has more cameos than an Andy Samberg-hosted episode of SNL. The video’s timing is a bit unexpected, however, as the song was released on an album of the same name back in September of 2013. more

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Curing FOMO: How to Conquer the IEG Sponsorship Conference
Diane Knoepke Mar 20

Curing FOMO: How to Conquer the IEG Sponsorship Conference

As you plan how you’ll spend your time at next week’s IEG Conference, are you getting that familiar FOMO (fear of missing out) feeling? It is understandable if you are, as there are 1,200 sharp people to engage, 100 expert-led sessions to attend and one phenomenal city to explore. more

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Diane Knoepke Jun 23

Orange You Glad It’s Glastonbury Sponsorship Time?

My colleague Julie Kimball passed around the latest in a long line of cool Orange ideas that get us geeking out not only over the smart technology but also the smart use of sponsorship. more

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Diane Knoepke Jun 8

Corporate/Cause Partnerships You Should Know

In my last post I promised to post a list of cause marketing programs you should know. Some are one-on-one partnerships, others are corporate/umbrella programs, and others pretty much defy classification.  more

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Diane Knoepke Jun 3

Tough Calls: Competing Priorities in Cause Marketing

What a whirlwind! The Cause Marketing Forum, held this week in Chicago, gathered 450 or so cause marketing professionals from nonprofits, corporate sponsors and agencies together to talk shop and compare notes. The event packed a lot of great content and networking into just over 24 hours. What follows are a few of my takeaways, organized by the competing industry priorities they underscored.  more

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Diane Knoepke May 19

Golden Halo Award Recipients Highlight Trends in Cause Marketing

The Cause Marketing Forum (CMF) Conference is coming up and the 2011 winners of their Golden Halo Awards—eBay and DonorsChoose.org—are worthy and instructive choices. Not only do they shed obvious light on the influence of technology on cause marketing programs, their selection also points to the push for individualism by consumers engaging in cause marketing programs.  more

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Diane Knoepke May 13

Attention Drivers v. Value Drivers for Cause/Marketers

Have you checked out the Dynamics of Cause Engagement study released earlier this month by Ogilvy PR and Georgetown University’s Center for Social Impact Communication? For any one in the nonprofit fundraising or cause marketing business, it provides useful insight into what Americans think are the top causes (“causes” referring, in this case, to issues or content areas rather than specific nonprofit organizations).  more

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