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Sponsorship Blog

Mobile Apps – The New Frontier in Brand Partnerships
Kristen Pelachyk Jul 7

Mobile Apps – The New Frontier in Brand Partnerships

In a recent brainstorming session, the IEG Consulting team took a look at how mobile applications – a key part of the ever-changing digital landscape – can be monetized for sponsorship revenue. more

digital media sponsorship strategy trends activation

 
 
How It’s Built Will Determine Whether Video Content Is a House of Cards for Brand Partners
Jim Andrews Jul 2

How It’s Built Will Determine Whether Video Content Is a House of Cards for Brand Partners

The digital video revolution is well underway. While there is a long way to go before the final business model shakes out for the ecosystem of content creators, platforms, advertisers and viewers—the future is already here. more

digital media

 
 
What Brands and Rightsholders Should Take Away From World Cup Sponsor Activation
Jim Andrews Jun 13

What Brands and Rightsholders Should Take Away From World Cup Sponsor Activation

The sponsorship laboratory that is FIFA World Cup is underway, so time to put the sponsors and their activities under the microscope and study away. more

world cup 2014

 
 
What Does It Mean to Suspend A Sponsorship?
Jim Andrews Apr 29

What Does It Mean to Suspend A Sponsorship?

The Donald Sterling scandal has introduced a new concept for our industry—the idea of suspending a sponsorship.  more

sponsorship strategy trends backlash

 
 
Borrow From These Banks’ Partnership Content Activation Ideas
Lesa Ukman Apr 28

Borrow From These Banks’ Partnership Content Activation Ideas

Banks are upping their game—moving away from generating name awareness through sponsored properties to using or developing content associated with a property in their owned media to engage customers while promoting the partnership. Three notable examples: more

financial services activation

 
 
Great Partnership Ideas and Examples: Takeaways from the IEG Sponsorship Conference
Jim Andrews Apr 9

Great Partnership Ideas and Examples: Takeaways from the IEG Sponsorship Conference

The tagline for IEG’s 31st annual sponsorship conference was “How new intents, technologies and applications are transforming partnerships.” Using that as a framework, here are some of the highlights from the many outstanding sessions at Sponsorship Cubedmore

IEG conference social media sponsorship strategy trends activation

 
 
Curing FOMO: How to Conquer the IEG Sponsorship Conference
Diane Knoepke Mar 20

Curing FOMO: How to Conquer the IEG Sponsorship Conference

As you plan how you’ll spend your time at next week’s IEG Conference, are you getting that familiar FOMO (fear of missing out) feeling? It is understandable if you are, as there are 1,200 sharp people to engage, 100 expert-led sessions to attend and one phenomenal city to explore. more

IEG conference

 
 
After Sochi: What Other Properties Can Learn from the Olympic Games
Julie Minnick Mar 14

After Sochi: What Other Properties Can Learn from the Olympic Games

The Olympics and sponsorship are synonymous. Every two years we get to see the heavy hitters of the brand world showcase their Olympic sponsorships and deliver some great marketing campaigns, e.g., P&G’s Thank You Moms Campaign. But is there any relevance in that activity for smaller properties? more

packaging selling sponsorship strategy olympics

 
 
Olympic Sponsor Results Reveal Big Research Gaps
Kristen Pelachyk Mar 5

Olympic Sponsor Results Reveal Big Research Gaps

As agencies and consultancies across the globe (IEG included) continue the important process of analyzing data to determine if their activation strategies were a success and quantify their Olympic sponsor clients’ returns on investment, reports have hit the media regarding “who won” in Sochi. more

sponsorship evaluation sponsorship measurement sponsorship ROI sponsorship strategy olympics

 
 
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