Sponsorship, The Final Frontier: NASA As The Next Formula 1
Last December, testifying before the U.S. House of Representatives’ Science, Space and Technology Committee, former Rep. Robert Walker (R-Pa.) called upon the federal government to embrace the idea that long-term, cost-saving public and private partnerships are a viable solution for obtaining the resources needed to make future NASA missions achievable.
Filed under: government/municipal, assets
The Social Olympics
I admit I’m not a frequent social media user. The amount of friend and commercial activity makes me nauseous. When I am logged in, I mostly use it for research purposes. So you can imagine my relief when I heard about Facebook’s Explore London 2012 portal early this month.
Filed under: assets, digital media, London 2012, olympics, social media, trends, activation