Danny O'Leary Mar 1
Sponsorship, The Final Frontier: NASA As The Next Formula 1
Last December, testifying before the U.S. House of Representatives’ Science, Space and Technology Committee, former Rep. Robert Walker (R-Pa.) called upon the federal government to embrace the idea that long-term, cost-saving public and private partnerships are a viable solution for obtaining the resources needed to make future NASA missions achievable.
More >
Filed under: government/municipal, assets
Danny O'Leary Jul 12
The Social Olympics
I admit I’m not a frequent social media user. The amount of friend and commercial activity makes me nauseous. When I am logged in, I mostly use it for research purposes. So you can imagine my relief when I heard about Facebook’s Explore London 2012 portal early this month.
More >
Filed under: assets, digital media, London 2012, olympics, social media, trends, activation
About the Author
Danny O’Leary is director, client solutions, IEG Consulting Group. A sports and entertainment marketing/sponsorship architect, Danny has engineered and built multiple sponsorship campaigns and consulted brands and rightsholders of all sizes on how to structurally enhance their sponsorship initiatives. He has advised such brands as Cadillac, Buick, Taco Bell, Liberty Mutual, GEICO, TD Ameritrade, Puma, Verizon, and JPMorgan Chase, and such rightsholders as the NFL, USOC, NCAA, PGA Tour and ALMS. Follow Danny on Twitter!