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Posts Tagged “Assets”
 

The Social Olympics
Danny O'Leary Jul 12

The Social Olympics

I admit I’m not a frequent social media user. The amount of friend and commercial activity makes me nauseous. When I am logged in, I mostly use it for research purposes. So you can imagine my relief when I heard about Facebook’s Explore London 2012 portal early this month. more

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Lesa Ukman Nov 16

Time For Municipal Marketing To Realize Its Potential

“Make no little plans. They have no magic to stir men's blood and probably themselves will not be realized.” more

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Jim Andrews Sep 19

How Do You Value Social Media Benefits in a Sponsorship Package?

When we launched the IEG Valuation Service in the late ’90s, the phrase “social media” still primarily referred to getting a group of friends together to watch TV. More than a decade later that same term has become a marketable asset for properties, but as with many other benefits offered to sponsors, one that is not easy to value.  more

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Lesa Ukman Jul 12

New Developments in Sponsorship and Social Media Come Fast and Furious

Although it was only last December that I presented an IEG Webinar on the topic of sponsorship and social media, preparing for this Thursday’s live webinar on the topic illuminated how quickly social media is changing and how deeply these changes are affecting sponsorship. Indeed, rather than update the presentation, I scrapped it and started over.  more

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Lesa Ukman May 4

By Necessity or Choice, Chicago Cubs Take Different Approach to Securing Sponsors

Michael Kirschner, director of corporate partnerships for the Chicago Cubs spoke to my graduate class at Northwestern University last night. With stints at the NBA, Madison Square Garden and Tribeca Film Festival, he pulled from his league and entertainment experiences as well as those with team sports.  more

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Lesa Ukman Apr 4

What Rightsholders Should Do Right Now

Among the many great ideas that were shared at IEG’s Return on Engagement conference, one theme that was struck repeatedly was how properties must go beyond the direct benefits they offer corporate partners if they want to truly build value for themselves and their sponsors.  more

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Lesa Ukman Mar 10

Livestrong Sporting Park: Nice, but not a Big, New Idea

The deal between MLS team owner Sporting K.C. and Livestrong to make the cancer-fighting foundation the naming rights sponsor of the new soccer stadium opening in June is certainly commendable. However, it is neither unprecedented, nor the best example of this type of partnership between a sports property and a nonprofit. Those that have come before include:  more

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Jim Andrews Feb 8

Smart TVs: The Next Sponsorship-related Content Battleground

The point at which corporate marketers began looking at properties as content providers, in addition to being sources of traditional benefits, was a watershed moment in sponsorship.  more

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Ashley Wescott Nov 4

Revving up Sponsorship: Lessons from Motorcycle Properties

If you’re like me you’ve never been to a biker rally, but your head is full of preconceived notions of what a rally entails. For the purposes of my blog, erase from your mind those images of biker bar fights and think of motorcycle rallies as festivals that can be mined for sponsorship ideas just like any other property. Any festival, from Taste of Chicago to the small town county fair, can learn a few things from a biker rally.  more

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