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Posts Tagged “Venues”

In the Wake of Boston Tragedy, Sponsors and Properties Discuss What’s Next
Jim Andrews Apr 29

In the Wake of Boston Tragedy, Sponsors and Properties Discuss What’s Next

Although the twin bombings at the Boston Marathon have already had a significant impact on marathons and other types of events—namely increased security—most sponsorship veterans expect the incident to have little impact on sponsorship spending in the endurance sports space more

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Designer “Haute-Eliers” And Their Brand Partnerships
Lesa Ukman Oct 30

Designer “Haute-Eliers” And Their Brand Partnerships

Over the last decade, upscale fashion brands found on New York City’s Madison Avenue, Paris’s Avenue Montaigne and London’s Sloane Street have extended well beyond apparel and accessories into housewares, sheets and textiles, lighting and furniture. more

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Stacey Goldberg Apr 27

Sponsorship Takeaways from the AFP Int’l Conference on Fundraising

I had the pleasure of moderating a sponsorship panel discussion at the Association of Fundraising Professionals’ 49th International Conference on Fundraising in Vancouver earlier this month. more

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Jim Andrews Mar 12

Bad Faith: Big Brother Pulls the Rug Out from under Venue Sponsorship

Unsettling news came out of Vancouver last week, as the provincial government of British Columbia killed a deal for telecommunications company Telus to obtain naming rights to BC Place Stadium. more

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Jim Andrews Feb 21

Power Balance Pavilion: I Don’t Hate To Say I Told You So

Thirteen months ago when the NBA Sacramento Kings signed a five-year deal for wristband-maker Power Balance to take over the naming rights to the Arco Arena, I tweeted the following: “Did the Maloof/Kings/Power Balance naming rights deal just set the #sponsorship industry back 100 years? I'm leaning toward yes.” more

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Lesa Ukman Nov 8

New Ticketmaster Book a Scintillating Read for Sponsorship Buyers and Sellers

Just finished a must-read for anyone in sports, event or entertainment marketing: Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped by Dean Budnick and Josh Baron. more

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Jim Andrews Oct 11

Plenty of Questions Surround Mercedes’ Superdome Deal

Stadium naming rights sponsorships never fail to create conversation about their value, origins and overall worthiness, and last week’s agreement to put the Mercedes-Benz name on New Orleans’ Superdome is no exception. more

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Jim Andrews Aug 15

The Secret behind Jones Soda’s Phantom Sponsorship

I should start by saying I don’t actually know what really happened behind the scenes of the very interesting turn of events that unfolded last week regarding the NBA New Jersey Nets and the switch of the team’s official soft drink sponsorship from Jones Soda to Coca-Cola.  more

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Lesa Ukman Mar 10

Livestrong Sporting Park: Nice, but not a Big, New Idea

The deal between MLS team owner Sporting K.C. and Livestrong to make the cancer-fighting foundation the naming rights sponsor of the new soccer stadium opening in June is certainly commendable. However, it is neither unprecedented, nor the best example of this type of partnership between a sports property and a nonprofit. Those that have come before include:  more

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