Posts Tagged “Strategic Philanthropy”

Getting Meaningful Marketing Right
Jim Andrews Sep 28

Getting Meaningful Marketing Right

In the new strategy paper from IEG Consulting, we make the case for a new and important trend impacting the relationship between nonprofits and their corporate partners. more

nonprofit strategic philanthropy trends cause marketing

Jim Andrews Jun 14

AT&T Crosses a Line in Asking Nonprofits to Lobby for Merger

Politico reported last Friday on AT&T’s efforts to build support in Washington for its proposed acquisition of T-Mobile by leveraging the tens of millions of dollars it gives nonprofits.  more

cause marketing nonprofit strategic philanthropy telecommunications backlash

Diane Knoepke Jun 8

Corporate/Cause Partnerships You Should Know

In my last post I promised to post a list of cause marketing programs you should know. Some are one-on-one partnerships, others are corporate/umbrella programs, and others pretty much defy classification.  more

digital media new media nonprofit strategic philanthropy cause marketing

Diane Knoepke Jun 3

Tough Calls: Competing Priorities in Cause Marketing

What a whirlwind! The Cause Marketing Forum, held this week in Chicago, gathered 450 or so cause marketing professionals from nonprofits, corporate sponsors and agencies together to talk shop and compare notes. The event packed a lot of great content and networking into just over 24 hours. What follows are a few of my takeaways, organized by the competing industry priorities they underscored.  more

digital media new media nonprofit strategic philanthropy cause marketing

Diane Knoepke May 19

Golden Halo Award Recipients Highlight Trends in Cause Marketing

The Cause Marketing Forum (CMF) Conference is coming up and the 2011 winners of their Golden Halo Awards—eBay and—are worthy and instructive choices. Not only do they shed obvious light on the influence of technology on cause marketing programs, their selection also points to the push for individualism by consumers engaging in cause marketing programs.  more

digital media new media nonprofit strategic philanthropy cause marketing

Courtney Reilly Nov 9

A Perfect Fit: Jockey’s Support of the Fight against “Cancer below the Waist”

On any given Saturday, I have a sneaking suspicion that most people will find themselves lying around in their underwear at some point throughout the day. On a recent Saturday, the Jockey brand challenged Chicagoans to take it outside.  more

cause marketing nonprofit strategic philanthropy activation

Jim Andrews Jun 15

Time To Ban School Sponsorship

The Wall Street Journal ran a page one story yesterday on the rise in local school districts seeking private support from businesses and other organizations to offset budget cuts resulting from decreasing tax revenues.  more

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Emily Rogers Jun 8

Report from CASE Conference: Strategic Philanthropy Insights

I had the pleasure of co-leading a session last Thursday at the Council for Advancement & Support of Education’s Annual Conference for Corporate & Foundation Relations Officers in San Francisco. My co-leader for the session titled: “Strategic Philanthropy: A New Paradigm for How Corporations Partner with Higher Education” was Eric Thompson, director of corporate & foundation relations for Purdue University Calumet.  more

nonprofit strategic philanthropy trends cause marketing

Jon Kander Apr 27

Where Sponsorship Analysts Disagree - The BP Crosstown Cup

There are two sides to every argument. My colleague, Shelley Fasulko, lauded BP’s sponsorship of the Cubs-White Sox Crosstown Classic (now called the BP Crosstown Cup). Where Shelley saw a brilliant creation of new assets, I saw blatant corporate pandering and over-commercialization of a great event.  more

sports strategic philanthropy assets

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