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Posts Tagged “Government/Municipal”
 

Italian Cultural Partnerships Bear Watching
Lesa Ukman Oct 18

Italian Cultural Partnerships Bear Watching

As oil is the Middle East’s natural resource, culture is Italy’s. The country is home to more UNESCO World Heritage sites, museums and archeological sites than any other in the world. more

backlash cause marketing destination/tourism fashion government/municipal international museums/zoos/aquariums arts

 
 
Lesa Ukman Jun 26

Events Gain Well-deserved Support From Tourism Offices

Although event and festival producers often act as de facto marketing arms of cities, regions or countries—attracting visitors, generating positive media coverage, enhancing quality of life for residents, etc.—rarely do they get strategic, sustained support from their tourism bureaus. more

events festivals government/municipal international destination/tourism

 
 
Jim Andrews May 18

U.S. Congress Launches another Misguided Attack on Sponsorship

For the second year in a row, U.S. Rep. Betty McCollum (D.-Minn.) has added an amendment to the defense appropriations bill that would prohibit the U.S. armed forces from spending any money to sponsor sports. The entire bill, including the amendment, was approved by the House Appropriations Committee yesterday, as reported in USA Todaymore

government/municipal legislation NASCAR sports backlash

 
 
Jim Andrews Mar 12

Bad Faith: Big Brother Pulls the Rug Out from under Venue Sponsorship

Unsettling news came out of Vancouver last week, as the provincial government of British Columbia killed a deal for telecommunications company Telus to obtain naming rights to BC Place Stadium. more

Canada contracts government/municipal in-kind naming rights negotiating telecommunications valuation venues backlash

 
 
Jim Andrews Feb 27

Sponsorship Issues: Are Recent Government Moves Protection Or Interference?

Two developments within the last month raise some fascinating questions over the involvement of government in the affairs of private rightsholders and their partnerships. more

Canada government/municipal IEG conference legislation pro sports sports telecommunications trends ambush marketing

 
 
Lesa Ukman Nov 16

Time For Municipal Marketing To Realize Its Potential

“Make no little plans. They have no magic to stir men's blood and probably themselves will not be realized.” more

government/municipal guidelines how to get sponsorship local what is sponsorship assets

 
 
Jim Andrews Feb 15

A Rare Look At The Numbers Behind A Major Event

The City of Chicago has long been one of the only major municipalities to produce and market annual festivals and civic celebrations in house, through the Mayor’s Office of Special Events, which due to a departmental reorganization recently became the Department of Cultural Affairs and Special Events.  more

events festivals government/municipal local destination/tourism

 
 
Vinu Joseph Mar 30

How to Make Rest Stops a Viable Sponsorship Opportunity

Plenty of bandwidth has been spent on this site discussing how government entities get it wrong when dealing with sponsorship. And this Philly.com article on a plan to sell naming rights to rest stops on the New Jersey Turnpike will do little to reverse that trend. The stops are already named for New Jersey’s most famous sons and daughters, so corporate naming rights can be expected to inspire particularly heated backlash.  more

government/municipal naming rights backlash

 
 
Diane Knoepke Feb 10

Should Toyota and Cardiac Science Product Recalls Have Any Impact on Their Sponsorships?

Usually when we’re talking about recall and sponsorship in the same conversation, it’s a discussion of figuring out whether audience members had a positive recall (aided or unaided) of a given property's sponsors as measured by a survey. Today, however, we’re talking about product recalls and what should be done by (and for) properties that have the manufacturers—if not the product brands themselves—as sponsors?  more

government/municipal guidelines NASCAR non-traditional categories sports contracts

 
 
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