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Posts Tagged “Cause Marketing”
 

In the Wake of Boston Tragedy, Sponsors and Properties Discuss What’s Next
Jim Andrews Apr 29

In the Wake of Boston Tragedy, Sponsors and Properties Discuss What’s Next

Although the twin bombings at the Boston Marathon have already had a significant impact on marathons and other types of events—namely increased security—most sponsorship veterans expect the incident to have little impact on sponsorship spending in the endurance sports space more

events marathon sports venues cause marketing

 
 
Italian Cultural Partnerships Bear Watching
Lesa Ukman Oct 18

Italian Cultural Partnerships Bear Watching

As oil is the Middle East’s natural resource, culture is Italy’s. The country is home to more UNESCO World Heritage sites, museums and archeological sites than any other in the world. more

backlash cause marketing destination/tourism fashion government/municipal international museums/zoos/aquariums arts

 
 
Getting Meaningful Marketing Right
Jim Andrews Sep 28

Getting Meaningful Marketing Right

In the new strategy paper from IEG Consulting, we make the case for a new and important trend impacting the relationship between nonprofits and their corporate partners. more

nonprofit strategic philanthropy trends cause marketing

 
 
Stacey Goldberg Apr 27

Sponsorship Takeaways from the AFP Int’l Conference on Fundraising

I had the pleasure of moderating a sponsorship panel discussion at the Association of Fundraising Professionals’ 49th International Conference on Fundraising in Vancouver earlier this month. more

cause marketing how to get sponsorship local nonprofit selling venues arts

 
 
Lesa Ukman Feb 6

Big Leaps, Big Returns: Watchmaker Hublot’s Approach To Sponsorship

I was in Switzerland last week meeting with Jean-Claude Biver about his keynote at Leap, IEG’s 2012 Sponsorship Conference next month. more

cause marketing endorsements IEG conference international motorsports sports activation

 
 
Jim Andrews Feb 3

Komen Controversy's Lessons For Sponsors

Having enjoyed many years of a productive partnership with Susan G. Komen for the Cure, the organization’s corporate partners are no doubt feeling blindsided by this week’s firestorm over SGK’s decision to no longer provide funding to Planned Parenthood. more

cause marketing nonprofit social media backlash

 
 
Lesa Ukman Jan 9

Procter & Gamble Understands The Value Of Cause Marketing Better Than Anyone

Jerry Welsh introduced the term cause related marketing—a strategy he created while EVP of worldwide marketing at American Express—at the second annual IEG Sponsorship Conference in 1985. more

IEG conference trends cause marketing

 
 
Lesa Ukman Oct 25

Taking Credit: P&G Promotes Cause with Social and Mobile Media

To demonstrate the effectiveness of Facebook as a marketing channel to attendees at the ANA Masters of Marketing conference this past weekend, Facebook COO Sheryl Sandberg shared the example of Mean Stinks, the anti-bullying campaign of Procter & Gamble’s Secret deodorant.   more

cause marketing nonprofit social media activation

 
 
Lesa Ukman Oct 17

What’s the Worst Cause Deal Ever? That’s an Easy One

I was recently asked to name the most damaging cause marketing deal of the past two decades. That dubious honor goes to Sunbeam's alliance with the American Medical Assn. more

cause marketing nonprofit backlash

 
 
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