IEG’s Sponsorship Blogs

Steal These Rules and Tools: TED Provides Guidelines for Affiliate Sponsorships

Posted: 9/1/2010 8:50:42 AM by Diane Knoepke | with 1 comments

In its characteristically simple and get-to-the-point way, TED has created a springy little jumping-off point for any property that has a need or want to provide sponsorship guidelines to affiliate events or properties. Every single week I talk to organizations trying to reconcile the sponsorship priorities of a “big” or “core” property with the activities of satellite or component properties.

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Filed under: cause marketing, events, guidelines, local, sports, associations

Time To Ban School Sponsorship

Posted: 6/15/2010 11:12:57 AM by Jim Andrews | with 6 comments

The Wall Street Journal ran a page one story yesterday on the rise in local school districts seeking private support from businesses and other organizations to offset budget cuts resulting from decreasing tax revenues.

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Filed under: cause marketing, guidelines, strategic philanthropy, trends, what is sponsorship, backlash

You Don’t Have to Like It to Understand It: Komen Responds to KFC Deal Criticism

Posted: 5/4/2010 5:11:00 PM by Diane Knoepke | with 0 comments

In my last post, I asked three questions:

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Filed under: guidelines, non-traditional categories, restaurant, cause marketing

Should Toyota and Cardiac Science Product Recalls Have Any Impact on Their Sponsorships?

Posted: 2/10/2010 1:59:08 PM by Diane Knoepke | with 0 comments

Usually when we’re talking about recall and sponsorship in the same conversation, it’s a discussion of figuring out whether audience members had a positive recall (aided or unaided) of a given property's sponsors as measured by a survey. Today, however, we’re talking about product recalls and what should be done by (and for) properties that have the manufacturers—if not the product brands themselves—as sponsors?

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Filed under: government/municipal, guidelines, NASCAR, non-traditional categories, sports, contracts

Three Ways to Devalue Your Corporate Sponsorships via Third-Party Fundraising Events

Posted: 1/26/2010 11:48:25 AM by Diane Knoepke | with 0 comments

I read a white paper, written by Blackbaud and Event360, this morning that discusses third-party fundraising events and how to maximize them. While there are good nuggets of information about logistics and tracking, the brief does not touch on how to have third-party events live harmoniously with corporate sponsorship. In fact, the paper asserts that “traditional event organizers need to view independent fundraising as supplementary, not competitive, to their existing development portfolio.”

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Filed under: arts, cause marketing, guidelines, nonprofit, non-traditional categories, ambush marketing

Events, Sustainability and Sponsorship

Posted: 1/7/2010 4:16:49 PM by Jim Andrews | with 0 comments

Of all the news releases I receive, those from the Int’l Organization for Standardization are not high on my priority list of which to open. I’m not even sure how I got on the media list for this Swiss-based organization with a name that sounds like a front for a James Bond villain.

However, the announcement that arrived yesterday in my email inbox did catch my interest, as the ISO is embarking on an initiative to develop an international standard for sustainable event management, one that would lessen the negative environmental impact of all manner of large-scale events, from festivals to sports to business conferences.

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Filed under: guidelines, international, trends, events

Elevating Property Publications and Collateral

Posted: 12/11/2009 10:06:31 AM by Carrie Urban Kapraun | with 0 comments

Often, similar to signage, sponsor recognition on a property’s publication and collateral pieces is taken for granted. It is relegated to sponsor recognition via “logo soup” or a barely visible band of sponsor logos. I believe that even though a sponsor mention on a flyer isn’t likely to be the “showpiece” of a sponsorship, with some thought and a little creativity it is possible to elevate publications and collateral beyond the mundane to be a valuable component of a sponsorship package.

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Filed under: guidelines

Now You Can Be Interesting AND Keep Your Soul

Posted: 10/7/2009 1:33:21 PM by Diane Knoepke | with 0 comments

In protecting their ethics and standards, too many organizations avoid creativity. Like cutting fat and cholesterol from your diet and deciding that must mean flavor is bad for you too.

I am pleased to see GOOD Magazine's partnerships with Gap Inc. and Whole Foods. While you could argue that Whole Foods is a like-minded company that is endemic to GOOD's M.O., Gap surprised me a little bit. In a good way. Sure, they have a history of ethical labor practices (including their response to the 2007 child labor problem in India), but it could be tough for a magazine like GOOD to find truly mainstream partners that are in keeping with their image.

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Filed under: associations, cause marketing, digital media, government/municipal, guidelines, hospitals and healthcare, nonprofit, activation

What is EA Thinking?

Posted: 10/2/2009 7:28:06 AM by Carrie Urban Kapraun | with 0 comments

Anyone out there a fan of the Sims games? I have been a long time fan and have wasted hours and hours playing the games. I’ve purchased all the versions of the Sims and a lot of the expansion packs. I recently purchased Sims 3 for the Mac and love the game.

While playing Sims 3 I wondered why EA didn’t incorporate advertising or sponsorship into the game. It seems like a natural fit because part of the point of the game is to obtain various objects as a virtual consumer. If you go to the Sims Exchange online, where users create objects to be downloaded, some of the user-created objects have been branded by users. Additionally, players can go to the Sims Store and purchase objects for the game. The Sims Store is a perfect fit for branded stuff.

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Filed under: nonprofit, guidelines

Takeaways: When and How to Include Sponsors in Social Media

Posted: 9/16/2009 2:26:00 PM by Diane Knoepke | with 0 comments

In conversations over the last week—with an association client or two, a group of zoos and aquarium sellers, and a financial services sponsor—the appropriate use of social networks for sponsorship activation has been a hot topic. How do we take sponsorships—those that live primarily off-line and those that have a foot firmly in both worlds—to the social nets?

In keeping with the old mantra of “if one person has the question, probably a lot of people have the question”—here are a few takeaways from those conversations.

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Filed under: contracts, digital media, guidelines, negotiating, packaging, selling, servicing, activation