Posts Tagged “Associations”

Diane Knoepke Nov 29

Values-Centered Leadership and Value-Based Exchange: Healthcare Collaboration in Corporate Sponsorship and Beyond

Along with a couple hundred healthcare association executives, I had the pleasure of attending the ASAE Healthcare Association Conference on November 18-19, 2010, here in Chicago.  more

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Jim Andrews Sep 21

Adopt And Adapt: Sponsorship Pros Still Need To Learn From Each Other

For someone who has spent 20-plus years showcasing the commonalities in sponsorship programs across sports, arts, causes, entertainment, events, etc.—as a way to promote best practices and inspire creative thinking—the not-so-sudden realization that the sponsorship marketplace is vastly different than it once was could be a depressing thought.  more

servicing trends associations

Diane Knoepke Sep 1

Steal These Rules and Tools: TED Provides Guidelines for Affiliate Sponsorships

In its characteristically simple and get-to-the-point way, TED has created a springy little jumping-off point for any property that has a need or want to provide sponsorship guidelines to affiliate events or properties. Every single week I talk to organizations trying to reconcile the sponsorship priorities of a “big” or “core” property with the activities of satellite or component properties.  more

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Diane Knoepke Apr 15

Selling Sponsorship is Different from Fundraising! (And Why That is Total Bunk.)

I had always thought of fundraising and selling sponsorship as dramatically different disciplines. Even when my title included the word “Development” at one point in my career, and even when I ran a small annual giving campaign for an association, I never considered myself a fundraiser. Instead, I “sold sponsorship and marketing relationships,” and I “marketed a [pin] campaign.” I never “asked;” I “sold.” It wasn’t a judgment on either profession; I just put myself in one bucket and stayed there. And I had a lot of company in seeing the nonprofit world as a bucketed, black-and-white place when it comes to corporate relationships.  more

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Diane Knoepke Mar 3

Why Motorsports Teams Should “Trade Paint” With Art Museums

Hallelujah and thank you, Bill Taylor. I read his great Harvard Business Review blog post yesterday on idea-swapping outside the immediate field (or sector or industry) we work in. If there’s any Kool-Aid you are open to drinking today, let this be it. While I suggest you read the full post—he has good anecdotes about companies employing the strategy—his last paragraph sums up his point.  more

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Carrie Urban Kapraun Feb 26

A Company’s Sponsorship Budget Should be “a” Factor Not “the” Factor When Choosing a Property

Among the numerous considerations a sponsor must wade through to determine which properties to sponsor, cost is usually at the top of the list. Unfortunately, focusing too much on cost can sometimes lead a sponsor down the wrong path or create unnecessary boundaries, ruling out properties that might otherwise be appropriate.  more

arts associations cause marketing events local sports activation

Vinu Joseph Jan 20

Building an Entrepreneurial Culture

In our work with properties, my colleagues and I make a point of looking to maximize every appropriate asset—not just to deliver standard benefits like signage or print recognition, but also to offer truly unique access to influencers or thought leaders that couldn’t be bought otherwise.  more

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Jim Andrews Jan 20

Behind The Numbers: Sponsorship’s Spending Decline

We recently released IEG’s 25th annual sponsorship spending review and forecast, delivering the historic, if unwelcome, news that sponsorship spending by North American companies declined in ’09. If you haven’t had a chance to read the report and see the specific numbers, click here. The fact that less was spent on sponsorship last year does not come as a huge shock to properties who have had to work much harder to close deals at fair market value, nor to sponsors who have been directed to make budget cuts. As we reported on new deals and success stories in IEG Sponsorship Report last year—success defined mostly by the oft-repeated phrase “flat is the new up”—we also heard many tales that could not be published about discounting and sponsors who were going back and revisiting existing agreements intent on decreasing their commitments.  more

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Diane Knoepke Jan 14

Eight More Things from Dallas and PCMA 2010

We had a great four days at the Professional Convention Management Association (PCMA) Annual Meeting this week. The event’s host city, Dallas, repeated its catchy “One More Thing” theme throughout the event. With my thanks to Dallas for a great job as host, here are eight more observations from PCMA—I promise at least seven of them have real-life applications, and I’ll let you decide about #8.  more

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