Jim Andrews Mar 19
With just three weeks to go before the start of Go Deep, the 35th edition of the IEG Sponsorship Conference, I have just concluded a round of visits and calls with many of this year’s outstanding speakers. more
digital media IEG conference social media sponsorship measurement activation
Matt Rogan, Two Circles, A Part of ESP Properties Aug 26
An industry observer has argued that increasingly only challenger brands and new market entrants are using big budget sponsorship vehicles to drive their brand. Instead, it was claimed, bigger brands are passing traditional big-ticket sponsorship by, preferring to embrace digital technology and niche partnerships to target their key customer groups with razor-focused commercial messaging. more
selling sponsorship measurement sponsorship ROI sponsorship strategy trends valuation evaluation
Jessi Sanchez and Jessica Parr Jun 2
We recently attended the 2015 Do Good Data Conference in Chicago. Although this annual conference on data, research and analytics is for social sector professionals, much of what we learned applies not only to nonprofits, but to rightsholders of all types. more
sponsorship measurement trends activation
Jim Andrews Mar 19
IEG has done a lot of comparing and contrasting of sponsorship to advertising in our 30 year history. And most often sponsorship came out as the more engaging, more relevant, more meaningful way of connecting with audiences. more
sponsorship measurement sponsorship ROI trends evaluation
Jim Andrews Jan 3
In the beginning, stadium naming rights agreements were largely 20-year commitments, with a few 10-year exceptions. The bulk of NASCAR team sponsorships were for a full season, and marketers signed on to sponsor every stop of a concert tour. more
what is sponsorship sponsorship measurement
Mark Ording Dec 19
There is much more to measuring the ROI of a sponsorship than accounting for the value of brand exposure during TV broadcasts, yet I continue to hear stories of sponsors that put nearly all of their measurement emphasis on that more
sponsorship measurement sponsorship ROI international