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Posts Tagged “International”
 

Permanent Olympic City Idea Raises Interesting Sponsorship Possibilities
Adam Lentz Oct 3

Permanent Olympic City Idea Raises Interesting Sponsorship Possibilities

There has been a lot of attention paid to the Olympics the last few weeks – and with good reason. Members of the IOC selected Tokyo as the host of the 2020 games and picked wrestling to fill the final spot on the Olympic program for that year. Wrestling was chosen after spending a reported $8 million on its campaign. An entire blog could be written about the sport of wrestling and the governing bodies that came together to make sure it was on the program, as well as the proposed rule changes to make the sport more fun to watch and easier to understand. We also saw the election of a new president, Thomas Bach, the first ever Olympic champion to become IOC leader. more

olympics international

 
 
Sponsorship’s Attention Surplus Disorder
Jim Andrews Jul 2

Sponsorship’s Attention Surplus Disorder

By and large, sponsors seek and love the attention that partnering with well-known sports, entertainment and other properties bring them. It’s a main reason for playing the sponsorship game. But there is a largely unspoken fear that lurks in the back of sponsors’ minds: What happens when that heightened attention becomes focused on the negative. more

sponsorship strategy sports international

 
 
How A Picture Can Be Worth $100,000 For Sponsors Or Properties
Danny O'Leary Jun 14

How A Picture Can Be Worth $100,000 For Sponsors Or Properties

I’m fortunate in my work at IEG to work alongside sports properties and sponsors from all corners of the globe. It’s amazing what’s out there to be explored in the world of sports beyond the borders of the U.S. The cultural, economic, political, business and social characteristics of sports in other countries are a learning experience and what makes me hungry to wake up and go to work every day. more

international pro sports servicing sports activation

 
 
What We Can Learn From UEFA Champions League Sponsorship
Lesa Ukman May 21

What We Can Learn From UEFA Champions League Sponsorship

With the 2013 UEFA Champions League finals on tap for Saturday, I looked into how various sponsors are activating and why UCL remains such an appealing partnership opportunity for brands. more

beer financial services international social media sponsorship strategy sports activation

 
 
As Cities Turn Away Mega Events, What Will Sponsors Do?
Jim Andrews Mar 18

As Cities Turn Away Mega Events, What Will Sponsors Do?

Following news last week that residents of Vienna resoundingly rejected the city’s plan to bid for the 2028 Olympic Games, I had an interesting discussion with my colleague John Kristick, global CEO of GroupM ESP. John is well qualified to discuss this issue, having been the managing director of the U.S. bid to host the 2022 FIFA World Cup. more

international olympics sports events

 
 
Musical Airline Sponsorships in Barcelona
Lesa Ukman Dec 20

Musical Airline Sponsorships in Barcelona

Turkish Airlines, a “Premium Partner” of FC Barcelona since January 2010, is being displaced by a change in the club’s shirt sponsor. more

contracts endorsements international negotiating pro sports servicing spending sponsorship strategy sports backlash

 
 
Louis Vuitton Connects The Dots By Leveraging Artist Collaboration
Lesa Ukman Nov 16

Louis Vuitton Connects The Dots By Leveraging Artist Collaboration

The partnership between Louis Vuitton and Japanese artist Yayoi Kusama shows that the arts are every bit as exploitable as sport. It just takes creativity. more

arts digital media fashion international museums/zoos/aquariums retail activation

 
 
Designer “Haute-Eliers” And Their Brand Partnerships
Lesa Ukman Oct 30

Designer “Haute-Eliers” And Their Brand Partnerships

Over the last decade, upscale fashion brands found on New York City’s Madison Avenue, Paris’s Avenue Montaigne and London’s Sloane Street have extended well beyond apparel and accessories into housewares, sheets and textiles, lighting and furniture. more

international trends venues fashion

 
 
Italian Cultural Partnerships Bear Watching
Lesa Ukman Oct 18

Italian Cultural Partnerships Bear Watching

As oil is the Middle East’s natural resource, culture is Italy’s. The country is home to more UNESCO World Heritage sites, museums and archeological sites than any other in the world. more

backlash cause marketing destination/tourism fashion government/municipal international museums/zoos/aquariums arts

 
 
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