Latest Thinking from IEG

Getting Meaningful Marketing Right
In the new strategy paper from IEG Consulting, we make the case for a new and important trend impacting the relationship between nonprofits and their corporate partners.

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Filed under: nonprofit, strategic philanthropy, trends, cause marketing

Sponsorship Takeaways from the AFP Int’l Conference on Fundraising
I had the pleasure of moderating a sponsorship panel discussion at the Association of Fundraising Professionals’ 49th International Conference on Fundraising in Vancouver earlier this month.

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Filed under: cause marketing, how to get sponsorship, local, nonprofit, selling, venues, arts

Komen Controversy's Lessons For Sponsors
Having enjoyed many years of a productive partnership with Susan G. Komen for the Cure, the organization’s corporate partners are no doubt feeling blindsided by this week’s firestorm over SGK’s decision to no longer provide funding to Planned Parenthood.

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Filed under: cause marketing, nonprofit, social media, backlash

Taking Credit: P&G Promotes Cause with Social and Mobile Media
To demonstrate the effectiveness of Facebook as a marketing channel to attendees at the ANA Masters of Marketing conference this past weekend, Facebook COO Sheryl Sandberg shared the example of Mean Stinks, the anti-bullying campaign of Procter & Gamble’s Secret deodorant.  

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Filed under: cause marketing, nonprofit, social media, activation

What’s the Worst Cause Deal Ever? That’s an Easy One
I was recently asked to name the most damaging cause marketing deal of the past two decades. That dubious honor goes to Sunbeam's alliance with the American Medical Assn.

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Filed under: cause marketing, nonprofit, backlash

Sponsors Activate Nonprofit Partnerships With Social Games
I’ve delivered several presentations recently at sponsor summits and international conferences on using social media to increase the value of nonprofit and cause-related sponsorships.

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Filed under: cause marketing, digital media, new media, nonprofit, trends, activation

AT&T Crosses a Line in Asking Nonprofits to Lobby for Merger

Politico reported last Friday on AT&T’s efforts to build support in Washington for its proposed acquisition of T-Mobile by leveraging the tens of millions of dollars it gives nonprofits.

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Filed under: cause marketing, nonprofit, strategic philanthropy, telecommunications, backlash

Corporate/Cause Partnerships You Should Know

In my last post I promised to post a list of cause marketing programs you should know. Some are one-on-one partnerships, others are corporate/umbrella programs, and others pretty much defy classification.

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Filed under: digital media, new media, nonprofit, strategic philanthropy, cause marketing

Tough Calls: Competing Priorities in Cause Marketing

What a whirlwind! The Cause Marketing Forum, held this week in Chicago, gathered 450 or so cause marketing professionals from nonprofits, corporate sponsors and agencies together to talk shop and compare notes. The event packed a lot of great content and networking into just over 24 hours. What follows are a few of my takeaways, organized by the competing industry priorities they underscored.

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Filed under: digital media, new media, nonprofit, strategic philanthropy, cause marketing

Golden Halo Award Recipients Highlight Trends in Cause Marketing

The Cause Marketing Forum (CMF) Conference is coming up and the 2011 winners of their Golden Halo Awards—eBay and DonorsChoose.org—are worthy and instructive choices. Not only do they shed obvious light on the influence of technology on cause marketing programs, their selection also points to the push for individualism by consumers engaging in cause marketing programs.

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Filed under: digital media, new media, nonprofit, strategic philanthropy, cause marketing