Leading the way in sponsorship insights, trends, training and events
Call Us:  (312) 944 1727

Sections:


Sponsorship Blog

Posts Tagged “Activation”
 

Five Ways Causes Can Compete in a Digital-First Environment
Diane Knoepke Oct 29

Five Ways Causes Can Compete in a Digital-First Environment

Last week, YouTube personality and author Hannah Hart launched a new 10-video series sponsored by Subaru. This series is tied to Have a Hart Day (HAHD), a volunteer movement started by the star to bring her motto—“Practice Reckless Optimism”—to life through the good deeds of her subscribers and fans. While Hannah Hart’s original content is largely food-related, she also regularly brings in issue- and cause-related content, ranging from gender and LGBT rights to mental health to animal welfare.  more

cause marketing Digital Marketing trends activation

 
 
Tip of the Iceberg: The Impact of Millennials on Sponsorship
Lesa Ukman Aug 21

Tip of the Iceberg: The Impact of Millennials on Sponsorship

Gen C—a term Google coined to describe people who care deeply about creation, curation, connection and community—has been out in force this summer. more

Digital Marketing digital media trends activation

 
 
Four Practical Insights into Social, Beacons, Hackathons and Events
Diane Knoepke Aug 17

Four Practical Insights into Social, Beacons, Hackathons and Events

I had the good fortune of attending and presenting at the ICSC MOCIAL Conference in San Francisco earlier this month and heard several terrific talks about mocial (“mobile, social, and local”) trends that impact our world and how we engage with consumers using technology. more

Digital Marketing retail social media trends activation

 
 
Four Keys to Becoming a Data-Driven Organization
Jessi Sanchez and Jessica Parr Jun 2

Four Keys to Becoming a Data-Driven Organization

We recently attended the 2015 Do Good Data Conference in Chicago. Although this annual conference on data, research and analytics is for social sector professionals, much of what we learned applies not only to nonprofits, but to rightsholders of all types. more

sponsorship measurement trends activation

 
 
What I Learned at EMS 2015
Bryce McMichael May 22

What I Learned at EMS 2015

A rapid-fire synopsis of my time in San Francisco for the Experiential Marketing Summit 2015, through a sponsorship lens: more

trends activation

 
 
What I Learned Reviewing 40 Hours of IEG Conference Video
Jim Andrews Apr 29

What I Learned Reviewing 40 Hours of IEG Conference Video

I know that in today’s world event takeaways are expected to be shared during and immediately after conferences, seminars, etc. In fact, I did my share of tweeting highlights on site at last month’s IEG conference, and my colleague Diane Knoepke published a great blog post recapping the social chatter just after Sponsorship Makers concluded. more

Digital Marketing IEG 2015 IEG conference social media sponsorship strategy trends activation

 
 
How Sponsors and Rightsholders Are Increasing Audience Engagement
Lesa Ukman Apr 10

How Sponsors and Rightsholders Are Increasing Audience Engagement

At IEG 2015, Jed Pearsall of Performance Research (@SponsorEye) and I conducted a workshop on how technologies are transforming the ways sponsors and rightsholders build deeper bonds with audiences via more meaningful, more personalized and/or more frequent engagement opportunities. more

Digital Marketing IEG 2015 IEG conference social media trends activation

 
 
Shifting the Focus of Activation to Mobile
Lesa Ukman Jan 9

Shifting the Focus of Activation to Mobile

Mobile-based activation of partnerships is playing an increasingly critical role because it enables sponsors to deliver the right message at the right time and in the right place. No sponsor does it better than The Coca-Cola Co. more

Digital Marketing IEG 2015 IEG conference social media activation

 
 
Don’t Be That Guy: Moving Beyond Engagement to Measuring Social Media’s Marketing ROI
Cassie Gray Dec 19

Don’t Be That Guy: Moving Beyond Engagement to Measuring Social Media’s Marketing ROI

Ask today’s typical social media marketers what their goal is and you’ll most likely hear, “growing engagement.” This is true among properties and sponsors that have embraced Twitter, Facebook, Tumblr and other platforms as activation channels: Social engagement is increasingly cited as a metric for sponsorship success. more

Digital Marketing social media trends activation

 
 
  < 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  > 
 

IEG 2016 Agenda Announced!

See who is speaking and what you will learn in April in Chicago. View the speakers and agenda.