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Posts Tagged “Activation”
 

The Facebook, Google Digital Duopoly
Andy Thwaite Jul 6

The Facebook, Google Digital Duopoly

The digital advertising market is dominated by Facebook and Google, with a reported 85% of new ad dollars going their way this year. Their dominance is based on two things, their scale to reach a massive audience and their data on users to enable targeted ads to them. more

content digital media international mobile olympics premium video social media technology activation

 
 
Building Fan Engagement Not Audience Impressions
Andy Thwaite May 26

Building Fan Engagement Not Audience Impressions

Speaking at a recent Media Summit, Turner CEO John Martin explained how Turner was focusing on building “fans” as a means to better monetize their audience.
 more

digital assets digital media esports fan engagement mobile premium video social media streaming trends activation

 
 
Little League Innovation
Andy Thwaite Apr 25

Little League Innovation

Often the industry looks to the large marque properties for examples of best digital practice and innovation, but recent work at the National Lacrosse League illustrates how smaller properties are also leading the way, and on small budgets. more

content digital media esports fan engagement mobile OTT premium video social media streaming technology activation

 
 
OTT Significance Grows with UEFA Champions League Rights
Andy Thwaite Mar 10

OTT Significance Grows with UEFA Champions League Rights

The recent UCL broadcast rights deals in US, UK and Japan showed the growing importance of OTT, to not only niche properties, but major global, “TV first” rightsholders too. more

content digital media mobile social media technology activation

 
 
Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?
Jim Andrews Jun 29

Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?

For marketers, the Olympic Games and FIFA World Cup tournaments typically represent milestones marking new developments and innovations in sponsorship. more

Rio 2016 sponsorship strategy trends activation

 
 
Game Changer: The Growing Role Of Data In Sponsorship
Sam Yardley, Two Circles, A Part of ESP Properties Mar 31

Game Changer: The Growing Role Of Data In Sponsorship

Data, and the ability to access and analyze it, already is having a profound, across-the-board impact on sponsorship—from the evaluation, selection, activation and measurement of partnerships by brand marketers to the selling, negotiating and fulfillment of those partnerships by rightsholders of all types and sizes. more

digital media evaluation fan engagement selling sponsorship measurement sponsorship ROI sponsorship strategy trends valuation activation

 
 
New Rules of Engagement: Why Marriott and MasterCard Opt for Intimate Concerts that Scale Globally
Lesa Ukman Mar 25

New Rules of Engagement: Why Marriott and MasterCard Opt for Intimate Concerts that Scale Globally

At SXSW last week, a theme of multiple sessions—from Bruce Sterling’s keynote to a panel of musicians moderated by Vans’ CMO—was that with the decline of CD and download sales, music labels no longer support more than a handful of new artists. more

Digital Marketing IEG 2016 IEG conference trends activation

 
 
Soccer’s Holiday Wish List: Real Reform and Engaged Sponsors
John Kristick, ESP Properties Dec 2

Soccer’s Holiday Wish List: Real Reform and Engaged Sponsors

It’s not exactly going out on a limb to say that what global soccer needs most right now is real reform from FIFA and the related organizations that govern the sport around the world. more

digital media fan engagement international activation

 
 
Five Ways Causes Can Compete in a Digital-First Environment
Diane Knoepke Oct 29

Five Ways Causes Can Compete in a Digital-First Environment

Last week, YouTube personality and author Hannah Hart launched a new 10-video series sponsored by Subaru. This series is tied to Have a Hart Day (HAHD), a volunteer movement started by the star to bring her motto—“Practice Reckless Optimism”—to life through the good deeds of her subscribers and fans. While Hannah Hart’s original content is largely food-related, she also regularly brings in issue- and cause-related content, ranging from gender and LGBT rights to mental health to animal welfare.  more

cause marketing Digital Marketing trends activation

 
 
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Sponsorship Report

A Must Read for Anyone in the Sponsorship Industry. More info