Lesa Ukman Jan 9
Mobile-based activation of partnerships is playing an increasingly critical role because it enables sponsors to deliver the right message at the right time and in the right place. No sponsor does it better than The Coca-Cola Co. more
Digital Marketing IEG 2015 IEG conference social media activation
Cassie Gray Dec 19
Ask today’s typical social media marketers what their goal is and you’ll most likely hear, “growing engagement.” This is true among properties and sponsors that have embraced Twitter, Facebook, Tumblr and other platforms as activation channels: Social engagement is increasingly cited as a metric for sponsorship success. more
Digital Marketing social media trends activation
Kristen Pelanchyk Nov 13
In today’s connected world, it’s not surprising to hear that 23 percent of our time using media is spent on our mobile devices. Whether marketer, mom or Millennial, we can’t go very long without checking Facebook, hitting refresh on Instagram, or laughing at the latest YouTube sensation. more
Digital Marketing Social Marketing Trends activation
Diane Knoepke Jul 31
R&B/Hip-Hop artist and fashion influencer Janelle Monáe released her “Electric Lady” video yesterday. The video is fun, stylish, on-brand and authentic to Ms. Monáe, and has more cameos than an Andy Samberg-hosted episode of SNL. The video’s timing is a bit unexpected, however, as the song was released on an album of the same name back in September of 2013. more
backlash digital media music product placement telecommunications activation
Kristen Pelachyk Jul 7
In a recent brainstorming session, the IEG Consulting team took a look at how mobile applications – a key part of the ever-changing digital landscape – can be monetized for sponsorship revenue. more
digital media sponsorship strategy trends activation
Lesa Ukman Apr 28
Banks are upping their game—moving away from generating name awareness through sponsored properties to using or developing content associated with a property in their owned media to engage customers while promoting the partnership. Three notable examples: more
financial services activation
Jim Andrews Apr 9
The tagline for IEG’s 31st annual sponsorship conference was “How new intents, technologies and applications are transforming partnerships.” Using that as a framework, here are some of the highlights from the many outstanding sessions at Sponsorship Cubed: more
IEG conference social media sponsorship strategy trends activation
Stacey Goldberg Feb 11
I know the conversation has moved on from the Super Bowl to the Olympics, but there were some interesting developments related to cause marketing around last week’s game that are worth examining. more
cause marketing social media activation