Andy Thwaite Aug 15
Last week saw the well-publicized announcement from Disney that they would 1) be launching a Disney OTT service in 2019 and removing their programming from Netflix; 2) launch the previously announced ESPN OTT service in early 2018; and 3) be taking a majority stake in BAMTech, to facilitate these OTT plans. more
content digital media fan engagement mobile OTT premium video social media streaming trends activation
Lesa Ukman Mar 25
At SXSW last week, a theme of multiple sessions—from Bruce Sterling’s keynote to a panel of musicians moderated by Vans’ CMO—was that with the decline of CD and download sales, music labels no longer support more than a handful of new artists. more
Digital Marketing IEG 2016 IEG conference trends activation
John Kristick, ESP Properties Dec 2
It’s not exactly going out on a limb to say that what global soccer needs most right now is real reform from FIFA and the related organizations that govern the sport around the world. more
digital media fan engagement international activation
Diane Knoepke Oct 29
Last week, YouTube personality and author Hannah Hart launched a new 10-video series sponsored by Subaru. This series is tied to Have a Hart Day (HAHD), a volunteer movement started by the star to bring her motto—“Practice Reckless Optimism”—to life through the good deeds of her subscribers and fans. While Hannah Hart’s original content is largely food-related, she also regularly brings in issue- and cause-related content, ranging from gender and LGBT rights to mental health to animal welfare. more
cause marketing Digital Marketing trends activation