Jim Andrews Jun 29
For marketers, the Olympic Games and FIFA World Cup tournaments typically represent milestones marking new developments and innovations in sponsorship. more
Rio 2016 sponsorship strategy trends activation
Lesa Ukman Mar 25
At SXSW last week, a theme of multiple sessions—from Bruce Sterling’s keynote to a panel of musicians moderated by Vans’ CMO—was that with the decline of CD and download sales, music labels no longer support more than a handful of new artists. more
Digital Marketing IEG 2016 IEG conference trends activation
John Kristick, ESP Properties Dec 2
It’s not exactly going out on a limb to say that what global soccer needs most right now is real reform from FIFA and the related organizations that govern the sport around the world. more
digital media fan engagement international activation
Diane Knoepke Oct 29
Last week, YouTube personality and author Hannah Hart launched a new 10-video series sponsored by Subaru. This series is tied to Have a Hart Day (HAHD), a volunteer movement started by the star to bring her motto—“Practice Reckless Optimism”—to life through the good deeds of her subscribers and fans. While Hannah Hart’s original content is largely food-related, she also regularly brings in issue- and cause-related content, ranging from gender and LGBT rights to mental health to animal welfare. more
cause marketing Digital Marketing trends activation
Diane Knoepke Aug 17
I had the good fortune of attending and presenting at the ICSC MOCIAL Conference in San Francisco earlier this month and heard several terrific talks about mocial (“mobile, social, and local”) trends that impact our world and how we engage with consumers using technology. more
Digital Marketing retail social media trends activation
Jessi Sanchez and Jessica Parr Jun 2
We recently attended the 2015 Do Good Data Conference in Chicago. Although this annual conference on data, research and analytics is for social sector professionals, much of what we learned applies not only to nonprofits, but to rightsholders of all types. more
sponsorship measurement trends activation
Bryce McMichael May 22
A rapid-fire synopsis of my time in San Francisco for the Experiential Marketing Summit 2015, through a sponsorship lens: more
trends activation
Jim Andrews Apr 29
I know that in today’s world event takeaways are expected to be shared during and immediately after conferences, seminars, etc. In fact, I did my share of tweeting highlights on site at last month’s IEG conference, and my colleague Diane Knoepke published a great blog post recapping the social chatter just after Sponsorship Makers concluded. more
Digital Marketing IEG 2015 IEG conference social media sponsorship strategy trends activation