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Posts Tagged “Activation”

Two Issues Sponsors and Properties Should Be Thinking and Talking About

Jim Andrews Mar 19

With just three weeks to go before the start of Go Deep, the 35th edition of the IEG Sponsorship Conference, I have just concluded a round of visits and calls with many of this year’s outstanding speakers. more

Andy Thwaite Oct 17

Ecommerce Giants Making Their Mark

It’s been a busy 12 months for ecommerce and sports. more

Andy Thwaite Sep 20

Watching the NFL as an Online Fan Isn’t Easy

With a new NFL season upon us, and with more TV viewership declines for the NFL expected, the online NFL viewer is becoming more and more important. But, with the way their rights deals are structured and exploited by their media partners, watching the NFL online is a challenge. more

Andy Thwaite Aug 15

Disney, ESPN Makes OTT Move

Last week saw the well-publicized announcement from Disney that they would 1) be launching a Disney OTT service in 2019 and removing their programming from Netflix; 2) launch the previously announced ESPN OTT service in early 2018; and 3) be taking a majority stake in BAMTech, to facilitate these OTT plans. more

Andy Thwaite Jul 6

The Facebook, Google Digital Duopoly

The digital advertising market is dominated by Facebook and Google, with a reported 85% of new ad dollars going their way this year. Their dominance is based on two things, their scale to reach a massive audience and their data on users to enable targeted ads to them. more

Andy Thwaite May 26

Building Fan Engagement Not Audience Impressions

Speaking at a recent Media Summit, Turner CEO John Martin explained how Turner was focusing on building “fans” as a means to better monetize their audience.
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Andy Thwaite Apr 25

Little League Innovation

Often the industry looks to the large marque properties for examples of best digital practice and innovation, but recent work at the National Lacrosse League illustrates how smaller properties are also leading the way, and on small budgets. more

Andy Thwaite Mar 10

OTT Significance Grows with UEFA Champions League Rights

The recent UCL broadcast rights deals in US, UK and Japan showed the growing importance of OTT, to not only niche properties, but major global, “TV first” rightsholders too. more

Jim Andrews Jun 29

Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?

For marketers, the Olympic Games and FIFA World Cup tournaments typically represent milestones marking new developments and innovations in sponsorship. more

Sam Yardley, Two Circles, A Part of ESP Properties Mar 31

Game Changer: The Growing Role Of Data In Sponsorship

Data, and the ability to access and analyze it, already is having a profound, across-the-board impact on sponsorship—from the evaluation, selection, activation and measurement of partnerships by brand marketers to the selling, negotiating and fulfillment of those partnerships by rightsholders of all types and sizes. more