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Posts Tagged “Activation”
 

Borrow From These Banks’ Partnership Content Activation Ideas
Lesa Ukman Apr 28

Borrow From These Banks’ Partnership Content Activation Ideas

Banks are upping their game—moving away from generating name awareness through sponsored properties to using or developing content associated with a property in their owned media to engage customers while promoting the partnership. Three notable examples: more

financial services activation

 
 
Great Partnership Ideas and Examples: Takeaways from the IEG Sponsorship Conference
Jim Andrews Apr 9

Great Partnership Ideas and Examples: Takeaways from the IEG Sponsorship Conference

The tagline for IEG’s 31st annual sponsorship conference was “How new intents, technologies and applications are transforming partnerships.” Using that as a framework, here are some of the highlights from the many outstanding sessions at Sponsorship Cubedmore

IEG conference social media sponsorship strategy trends activation

 
 
Did Chevrolet and American Cancer Society Miss A Super Opportunity?
Stacey Goldberg Feb 11

Did Chevrolet and American Cancer Society Miss A Super Opportunity?

I know the conversation has moved on from the Super Bowl to the Olympics, but there were some interesting developments related to cause marketing around last week’s game that are worth examining. more

cause marketing social media activation

 
 
Four Lessons on Measurement for Super Bowl Sponsors
Kristen Pelachyk Jan 24

Four Lessons on Measurement for Super Bowl Sponsors

Super Bowl XLVIII mania is upon us. The Broncos-Seahawks matchup is set. Your shopping list for an epic Super Bowl party has been created. And we’ve all read more about Richard Sherman than any cornerback in NFL history. more

pro sports sponsorship evaluation sponsorship measurement sponsorship ROI sponsorship strategy activation

 
 
Twitter’s New Revenue-Generating Strategy and Its Sponsorship Potential
Jessi Sanchez Dec 2

Twitter’s New Revenue-Generating Strategy and Its Sponsorship Potential

Twitter is securing top notch sports video highlights, having first done a deal with the NFL and more recently with broadcaster BSkyB for UEFA Champions League matches. Being a fan of both, I can see the tremendous potential in these agreements. more

branded content digital media social media sports activation

 
 
What A Handbag Designer Can Teach Sponsors And Properties About Social
Morgan Lathrop Oct 15

What A Handbag Designer Can Teach Sponsors And Properties About Social

I am fascinated by how brands are constantly creating innovative experiences to connect with target audiences. We find many great examples in sports, but I have been keeping my eye on the fashion game, specifically designer Rebecca Minkoff, a leader in casual luxury handbags, accessories and apparel who has become one of the savviest marketers around. more

digital media fashion social media activation

 
 
Personal Information, Trust and Brands: What Do Consumers Get in Return?
Eric del Carmen Sep 18

Personal Information, Trust and Brands: What Do Consumers Get in Return?

A few months back, I caved in and purchased a tablet not named iPad and one of the first things I did was download applications of interest to me. I noticed very quickly just how much personal information I was sharing. In addition to the usual username and password, the apps collected personal contact information, age/gender, GPS data and device ID. more

digital media social media activation

 
 
Are You And Your Sponsorships Ready For A New Challenge?
Jim Andrews Aug 15

Are You And Your Sponsorships Ready For A New Challenge?

In the IEG strategy paper Sponsorship’s New Optics: Why Changing Focus Is The Only Way To Win, we make the case for sponsorships that need to produce a new brand asset or shine a bright light on an existing one. more

sponsorship strategy trends activation

 
 
Optimizing Sponsorships And Partnerships With Mobile
Lesa Ukman Aug 7

Optimizing Sponsorships And Partnerships With Mobile

With media space becoming more fragmented and fans sharing branded content more readily, the savviest sponsors and rightsholders are introducing mobile technology innovations that drive social activity around their partnerships. more

digital media social media activation

 
 
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