IEG’s Sponsorship Blogs

Brita’s FilterForGood Partners with Jack Johnson

Posted: 8/17/2010 2:55:02 PM by Carrie Urban Kapraun | with 1 comments

In April, I wrote a blog post about Jack Johnson’s “To The Sea Tour” and I gushed about the fact that 100 percent of the proceeds from that Tour would be given to 150 nonprofit community groups.

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Filed under: music, nonprofit, entertainment

A Good Summer Read for Sponsorship and Event Pros

Posted: 6/8/2010 9:17:09 AM by Lesa Ukman | with 0 comments

Just finished Jerry Weintraub’s entertaining autobiography When I Stop Talking You'll Know I'm Dead: Useful Stories from a Persuasive Man.

Founder of Concerts West, Weintraub pioneered large arena tours, bypassing local promoters and working directly with the venues. Starting with nothing, he became the impresario behind Sinatra, Dylan, the Stones, Elvis and others.

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Filed under: music

Why Aren’t Corporate Sponsors Optimizing Search Terms?

Posted: 5/21/2010 10:14:42 AM by Lesa Ukman | with 0 comments

Official corporate sponsors of the 2008 and 2010 Olympics failed to optimize social media opportunities by ignoring search engine optimization. Now the official corporate sponsors of the 2010 FIFA World Cup—including Adidas, Coca-Cola, Emirates and Hyundai/Kia—are missing the boat.

All are failing to link their activation to online search terms such as “soccer world cup” and “world cup 2010.” There is a huge volume of traffic surrounding these terms and sponsors have the rights to use them. So why aren’t they optimizing? Why isn’t FIFA advising them to do so?

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Filed under: ambush marketing, beverage, cause marketing, digital media, endorsements, international, music, olympics, social media, soft drink, sports, activation

Festival Sponsors Get Creative With Activation

Posted: 4/27/2010 11:38:28 AM by Lesa Ukman | with 0 comments

Festivals are going from strength to strength, especially in Europe. Just one indication of their prominence is the special limited edition jeans Diesel produced for Denmark’s Roskilde Festival. The run of 1,000 jeans are specially treated to deal with mud, wind, rain and other surprises that you might come across during the course of a festival. 

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Filed under: beverage, digital media, events, festivals, international, music, new media, social media, activation

Jack Johnson’s “To The Sea Tour” – 100 Percent of Profits go to Charity – This is What We Mean When We Talk about Authenticity

Posted: 4/9/2010 4:13:40 PM by Carrie Urban Kapraun | with 1 comments

After his successful 2008 “Sleep Through The Static” tour that raised $845,000 for 184 environmental nonprofit organizations, Jack Johnson will once again donate 100 percent of his 2010 “To The Sea” tour profits to over 150 chosen community groups.

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Filed under: nonprofit, music

The Limited Variety of On-Site Alcoholic Beverage Options Seemingly Hurts the Beale Street Music Festival

Posted: 4/5/2010 4:54:20 PM by Carrie Urban Kapraun | with 0 comments

The performance lineup for the Beale Street Music Festival, a three-day music festival held as part of Memphis in May, was recently announced. The Festival will be held April 30th - May 2nd, 2010 at Tom Lee Park, on the Mississippi River, in Downtown Memphis. The Festival will feature performances on four stages by a wide range of artists including Alison Krauss & Union Station, 3 Doors Down, 30 Seconds to Mars and Colbie Caillat. The Festival draws approximately 125,000 people over three days. 2010 sponsors include Bud Lite, Cellular South, Coca-Cola, Best Buy and Nationwide Insurance.

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Filed under: music, beer

Corporate Sponsorship and Its Role in Saving Education

Posted: 2/9/2010 8:45:17 AM by Dan Kowitz | with 5 comments

A spelling bee in Livingston County, Ill. was recently cancelled because the local paper, The Pantagraph announced it was not able to sponsor the event this year.

That seems to beg a much larger question: Why are so many school districts across the country not able to fund programs, particularly in arts, music and in this case a spelling bee?

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Filed under: local, music, sports, arts

Sponsorship Can Save The Planet, WOW!

Posted: 1/11/2010 3:50:31 PM by Dan Kowitz | with 0 comments

Creative Recycling Systems, a Florida-based business focused on recycling electronics, has signed a multi-level sponsorship agreement with the boy band sensation WOW. The deal seems to be a good fit, and according to Lisa Pizarro-Yob, COO of Creative Recycling Systems, “WOW is a positive role model and is the perfect liaison to the tween/teen market who own electronic devices that can be recycled.”

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Filed under: music, selling, entertainment

Garnier: Activation with Lots of Potential

Posted: 1/7/2010 10:16:20 AM by Carrie Urban Kapraun | with 0 comments

You may have seen Joe’s recent blog about the partnership between Best Buy and Children’s of Minnesota. The partnership includes some pretty unique and well-suited activation. Inspired by that partnership, I set out to find some additional examples of good activation programs.

Garnier, a division of L’Oreal, caught my attention because of its activation around its sponsorship of Bonnaroo Music & Arts Festival. As a major sponsor of Bonnaroo, Garnier Fructis hosted the Rock Your Style Bonnaroo Salon. The salon offered hair washing, hair styling, free samples, karaoke and giveaways. The full-scale salon allowed concertgoers of the multi-day festival an opportunity to freshen up – a much needed amenity after several days of camping and apparently limited shower facilities.

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Filed under: entertainment, events, music, activation

Dr Pepper Snapple Group Gears Up College Basketball Promotion; Latin Music Sponsorship

Posted: 12/11/2009 1:15:21 PM by William Chipps | with 0 comments

Looking for a point of differentiation in an increasingly cluttered category, Dr Pepper Snapple Group, inc. is ramping up promotional activity in the first quarter of ’10 for at least two of its brands.

For Sunkist, DPS will leverage partnerships with the Big 10 Conference, Big East Conference, Pac-10 and other college sports conferences with a national promotion featuring college athletic personality Dick Vitale.

For 7-Up, DPS plans to build on the brand’s seven-month-old Sevenisima Hispanic marketing campaign with a sponsorship of a major Latin music property. The Sevenisima campaign was designed to play up 7-Up’s healthier refreshment positioning by celebrating “flavorful moments experienced through a natural, real lifestyle.” The campaign featured a sweeps this past summer that dangled family vacations, shopping sprees and other prizes.

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Filed under: music, pro sports, soft drink, spending, sports, activation