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Posts Tagged “Technology”
 

Changing The Live Sports Broadcast
Andy Thwaite Sep 28

Changing The Live Sports Broadcast

In a recent interview at the Code Commerce event, NBA Commissioner Adam Silver argued that live sports should look more like a video game being streamed on Twitch than what we see today. more

digital media OTT premium video social media streaming technology content

 
 
Watching the NFL as an Online Fan Isn’t Easy
Andy Thwaite Sep 20

Watching the NFL as an Online Fan Isn’t Easy

With a new NFL season upon us, and with more TV viewership declines for the NFL expected, the online NFL viewer is becoming more and more important. But, with the way their rights deals are structured and exploited by their media partners, watching the NFL online is a challenge. more

digital media esports fan engagement OTT premium video social media streaming technology activation

 
 
Amazon’s Live Sports Trifecta
Andy Thwaite Aug 10

Amazon’s Live Sports Trifecta

This week Amazon acquired the exclusive live video rights from the ATP in the UK for a reported $13.2M a year deal. This is a big deal as unlike with their deal with the NFL TNF package where they share live rights with terrestrial TV, cable TV and mobile, with the ATP, as an online provider, they are the sole and exclusive rightsholder. more

digital assets digital media OTT premium video social media streaming technology trends content

 
 
TV Led Properties Facing Innovator‘s Dilemma
Andy Thwaite Jul 24

TV Led Properties Facing Innovator‘s Dilemma

Fox Sports founder David Hill recently spoke with SBJ where he highlighted a key problem for the industry, that viewer’s consumption habits are changing but sport broadcasts have stayed the same for decades.
 more

digital assets digital media esports fan engagement OTT premium video social media technology trends content

 
 
The Facebook, Google Digital Duopoly
Andy Thwaite Jul 6

The Facebook, Google Digital Duopoly

The digital advertising market is dominated by Facebook and Google, with a reported 85% of new ad dollars going their way this year. Their dominance is based on two things, their scale to reach a massive audience and their data on users to enable targeted ads to them. more

content digital media international mobile olympics premium video social media technology activation

 
 
NBA Making TV for Snapchat’s Millions
Andy Thwaite Jun 9

NBA Making TV for Snapchat’s Millions

During the NBA Finals, the league has a deal in place with Snapchat to create exclusive shows for each game. Focusing on behind the scenes footage from the locker room, celebrity and fan reaction, the NBA is telling the story of the Finals to its Snapchat audience. more

data-driven marketing digital media esports premium video social media technology trends content

 
 
Little League Innovation
Andy Thwaite Apr 25

Little League Innovation

Often the industry looks to the large marque properties for examples of best digital practice and innovation, but recent work at the National Lacrosse League illustrates how smaller properties are also leading the way, and on small budgets. more

content digital media esports fan engagement mobile OTT premium video social media streaming technology activation

 
 
The Year of Social Broadcasting
Andy Thwaite Mar 23

The Year of Social Broadcasting

There has been a flood of deals this year between properties, broadcasters and the social networks. And not only Facebook and Twitter. Snapchat and Instagram as well as the huge Chinese players like Sina Weibo are all involved. more

esports OTT social media technology trends digital media

 
 
OTT Significance Grows with UEFA Champions League Rights
Andy Thwaite Mar 10

OTT Significance Grows with UEFA Champions League Rights

The recent UCL broadcast rights deals in US, UK and Japan showed the growing importance of OTT, to not only niche properties, but major global, “TV first” rightsholders too. more

content digital media mobile social media technology activation

 
 
 

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