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Posts Tagged “Mobile”
 

The Facebook, Google Digital Duopoly
Andy Thwaite Jul 6

The Facebook, Google Digital Duopoly

The digital advertising market is dominated by Facebook and Google, with a reported 85% of new ad dollars going their way this year. Their dominance is based on two things, their scale to reach a massive audience and their data on users to enable targeted ads to them. more

content digital media international mobile olympics premium video social media technology activation

 
 
Building Fan Engagement Not Audience Impressions
Andy Thwaite May 26

Building Fan Engagement Not Audience Impressions

Speaking at a recent Media Summit, Turner CEO John Martin explained how Turner was focusing on building “fans” as a means to better monetize their audience.
 more

digital assets digital media esports fan engagement mobile premium video social media streaming trends activation

 
 
Little League Innovation
Andy Thwaite Apr 25

Little League Innovation

Often the industry looks to the large marque properties for examples of best digital practice and innovation, but recent work at the National Lacrosse League illustrates how smaller properties are also leading the way, and on small budgets. more

content digital media esports fan engagement mobile OTT premium video social media streaming technology activation

 
 
OTT Significance Grows with UEFA Champions League Rights
Andy Thwaite Mar 10

OTT Significance Grows with UEFA Champions League Rights

The recent UCL broadcast rights deals in US, UK and Japan showed the growing importance of OTT, to not only niche properties, but major global, “TV first” rightsholders too. more

content digital media mobile social media technology activation

 
 
 

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