Posts Tagged “Endorsements”

Musical Airline Sponsorships in Barcelona
Lesa Ukman Dec 20

Musical Airline Sponsorships in Barcelona

Turkish Airlines, a “Premium Partner” of FC Barcelona since January 2010, is being displaced by a change in the club’s shirt sponsor. more

contracts endorsements international negotiating pro sports servicing spending sponsorship strategy sports backlash

10 Olympic Sponsors to Watch—and Why
Jim Andrews Aug 3

10 Olympic Sponsors to Watch—and Why

In case you missed the article I wrote for Business Insider, here’s my pre-Games take on which marketers were poised to succeed at London 2012: more

ambush marketing endorsements international London 2012 olympics activation

Lesa Ukman Feb 6

Big Leaps, Big Returns: Watchmaker Hublot’s Approach To Sponsorship

I was in Switzerland last week meeting with Jean-Claude Biver about his keynote at Leap, IEG’s 2012 Sponsorship Conference next month. more

cause marketing endorsements IEG conference international motorsports sports activation

Jim Andrews Jan 17

Despite Many Questions, Tebow Is A Prime Sponsorship Candidate

It may seem odd that I wrote the headline to this post during the third quarter of Saturday’s night playoff game, at the exact moment Broncos quarterback Tim Tebow was getting sacked with his team down 42-7 to Tom Brady and the Patriots. more

pro sports endorsements

Jim Andrews Dec 8

What Does Pujols Deal Mean For L.A. Angels’ Sponsorship Revenue?

While Angels fans start planning World Series celebrations and Cardinals fans assess their club’s fortunes in the wake of Albert Pujols’ departing St. Louis for Anaheim, others are looking at the impact the slugger’s arrival will have on his new team’s bottom line. more

pro sports selling endorsements

Lesa Ukman Dec 2

Sponsorship Makes The Cut

Observations, learnings and provocations from October’s ANA Masters of Marketing conference.  more

research sponsorship measurement sponsorship ROI telecommunications trends endorsements

Jim Andrews Aug 19

Digital Technology, Social Media and the End of Endorsements

Marketers involved in athlete and celebrity endorsements have always taken risks with their brands, associating them with human beings and all of their attendant frailties.  more

social media endorsements

Jim Andrews Jul 18

Noteworthy Takeaways from the Sports Entertainment Summit

I attended the Sports Entertainment Summit produced by Variety and trade association Sports Video Group last week in Los Angeles and came away with the following nuggets:  more

entertainment pro sports social media sports endorsements

Lesa Ukman May 12

Solid Advice on Sponsorship’s Legal Issues

Mary Hutchings Reed, the attorney who has defined many of the business and legal issues surrounding sponsorship, sports, arts, entertainment and cause marketing, spoke to my graduate class at Northwestern University last night, and as always happens when I listen to her presentations, issues were clarified and solutions emerged.  more

endorsements negotiating contracts

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