Latest Thinking from IEG
IEG’s sponsorship experts provide unique perspective on the latest industry developments, news and trends. These posts will make you think, challenge conventional wisdom, give you new ideas, and spark discussion.
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Sponsors Can’t Afford To Be Bystanders When Controversy Strikes
My WPP colleague Rob Norman has written a timely piece entitled “Is NFL Brand Safe?” which you can read at MediaBizBloggers.com.
Filed under: pro sports, sponsorship strategy, sports, trends, backlash
Designer “Haute-Eliers” And Their Brand Partnerships
Over the last decade, upscale fashion brands found on New York City’s Madison Avenue, Paris’s Avenue Montaigne and London’s Sloane Street have extended well beyond apparel and accessories into housewares, sheets and textiles, lighting and furniture.
Filed under: international, trends, venues, fashion
What If The Sponsor/Property Model Is Not Sustainable?
This is one of those topics that maybe I shouldn’t even be raising, as I can hear colleagues and readers shouting, “Are you trying to kill the golden goose?”
Filed under: servicing, trends, selling
Getting Meaningful Marketing Right
In the new strategy paper from IEG Consulting, we make the case for a new and important trend impacting the relationship between nonprofits and their corporate partners.
Filed under: nonprofit, strategic philanthropy, trends, cause marketing
The Social Olympics
I admit I’m not a frequent social media user. The amount of friend and commercial activity makes me nauseous. When I am logged in, I mostly use it for research purposes. So you can imagine my relief when I heard about Facebook’s Explore London 2012 portal early this month.
Filed under: assets, digital media, London 2012, olympics, social media, trends, activation
Festival Innovations Demonstrate New Ways of Connecting with Audiences
There is much irony is writing this post from Tuscany, where so many of the festivals date back to medieval times and don’t need to be concerned with staying relevant through fresh ideas and content.
Filed under: events, festivals, international, music, trends, destination/tourism
Sponsor Survey Outlines Steps Rightsholders Must Take
In case you missed it, IEG has released the finding from the 12th annual IEG/Performance Research Sponsorship Decision-makers Survey.
Filed under: IEG, research, selling, servicing, social media, spending, sponsorship evaluation, sponsorship measurement, sponsorship ROI, sponsorship strategy, trends, activation
Newest, Best Practices For Sponsors And Rightsholders
Great sponsorships begin with great insights–an understanding of how your customers experience and interact with sponsored properties, and how brands can tangibly enhance the experience.
Filed under: beer, digital media, events, festivals, international, new media, olympics, pro sports, social media, soft drink, trends, activation
Sponsorship’s Gap Is Not Between The Big And The Small
Thanks mostly to Twitter, many of you who were not in attendance at IEG’s annual sponsorship conference last week were able to keep up with some of the main themes and ideas explored by speakers and other participants.
Filed under: IEG conference, trends, IEG
The Time to Adopt a New Approach to Sponsorship Measurement Is Now
IEG has done a lot of comparing and contrasting of sponsorship to advertising in our 30 year history. And most often sponsorship came out as the more engaging, more relevant, more meaningful way of connecting with audiences.
Filed under: sponsorship measurement, sponsorship ROI, trends, evaluation