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Posts Tagged “Trends”
 

How Adding Purpose to Sports Amplifies ROI
Lesa Ukman Oct 3

How Adding Purpose to Sports Amplifies ROI

Sports is not just a game. It’s big business. (On the backbone of sports, Red Bull built not just a brand but an entirely new category, energy drinks.) more

sponsorship strategy sports trends activation

 
 
The Digital Technology Tipping Point of the In-Stadium Fan Experience
Morgan Lathrop Aug 26

The Digital Technology Tipping Point of the In-Stadium Fan Experience

With the opening of the San Francisco 49ers’ Levi’s Stadium—for which IEG Consulting was proud to be a sponsorship consultant—the debate over how to best engage fans is again front and center. more

social media sports trends digital media

 
 
Mobile Apps – The New Frontier in Brand Partnerships
Kristen Pelachyk Jul 7

Mobile Apps – The New Frontier in Brand Partnerships

In a recent brainstorming session, the IEG Consulting team took a look at how mobile applications – a key part of the ever-changing digital landscape – can be monetized for sponsorship revenue. more

digital media sponsorship strategy trends activation

 
 
What Does It Mean to Suspend A Sponsorship?
Jim Andrews Apr 29

What Does It Mean to Suspend A Sponsorship?

The Donald Sterling scandal has introduced a new concept for our industry—the idea of suspending a sponsorship.  more

sponsorship strategy trends backlash

 
 
Great Partnership Ideas and Examples: Takeaways from the IEG Sponsorship Conference
Jim Andrews Apr 9

Great Partnership Ideas and Examples: Takeaways from the IEG Sponsorship Conference

The tagline for IEG’s 31st annual sponsorship conference was “How new intents, technologies and applications are transforming partnerships.” Using that as a framework, here are some of the highlights from the many outstanding sessions at Sponsorship Cubedmore

IEG conference social media sponsorship strategy trends activation

 
 
Anticipating What’s Next
Lesa Ukman Feb 4

Anticipating What’s Next

If you are a seasoned, successful rightsholder with a vast array of assets and a track record of increasing revenue from corporate partners, you may feel you don’t need sponsorship training, and in fact should be the trainer. And you may indeed be right. more

packaging research selling servicing trends how to get sponsorship

 
 
Are You And Your Sponsorships Ready For A New Challenge?
Jim Andrews Aug 15

Are You And Your Sponsorships Ready For A New Challenge?

In the IEG strategy paper Sponsorship’s New Optics: Why Changing Focus Is The Only Way To Win, we make the case for sponsorships that need to produce a new brand asset or shine a bright light on an existing one. more

sponsorship strategy trends activation

 
 
Selling More Sponsorship
Lesa Ukman May 31

Selling More Sponsorship

Driving substantial and sustainable increases in sponsorship revenue, whether from securing new partners or upselling existing ones, is directly connected to investments in the following six Ps: more

packaging prospecting research selling trends how to get sponsorship

 
 
Sponsors Can’t Afford To Be Bystanders When Controversy Strikes
Jim Andrews Dec 12

Sponsors Can’t Afford To Be Bystanders When Controversy Strikes

My WPP colleague Rob Norman has written a timely piece entitled “Is NFL Brand Safe?” which you can read at MediaBizBloggers.com. more

pro sports sponsorship strategy sports trends backlash

 
 
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