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Posts Tagged “Trends”
 

Why You Should Enjoy This Year’s Super Bowl More Than Any Other
Jim Andrews Jan 29

Why You Should Enjoy This Year’s Super Bowl More Than Any Other

Much of the buzz surrounding Sunday’s Super Bowl will be about the matchup between the defending champion Seahawks and the dynastic Patriots, the quality of the advertising spots, Marshawn Lynch’s postgame comments (or lack thereof), Katy Perry’s halftime performance, and (new this year) the PSI of the game balls. more

IEG conference sports trends IEG 2015

 
 
Put Audience Engagement at the Heart of Everything
Jim Andrews Jan 26

Put Audience Engagement at the Heart of Everything

The headline for this post can be considered 2015’s single-bullet to-do list for anyone involved in sponsorship. more

IEG conference selling sponsorship strategy trends IEG 2015

 
 
Don’t Be That Guy: Moving Beyond Engagement to Measuring Social Media’s Marketing ROI
Cassie Gray Dec 19

Don’t Be That Guy: Moving Beyond Engagement to Measuring Social Media’s Marketing ROI

Ask today’s typical social media marketers what their goal is and you’ll most likely hear, “growing engagement.” This is true among properties and sponsors that have embraced Twitter, Facebook, Tumblr and other platforms as activation channels: Social engagement is increasingly cited as a metric for sponsorship success. more

Digital Marketing social media trends activation

 
 
Sponsorship Makeover: Revamping Your Digital and Mobile Content Strategies
Kristen Pelanchyk Nov 13

Sponsorship Makeover: Revamping Your Digital and Mobile Content Strategies

In today’s connected world, it’s not surprising to hear that 23 percent of our time using media is spent on our mobile devices. Whether marketer, mom or Millennial, we can’t go very long without checking Facebook, hitting refresh on Instagram, or laughing at the latest YouTube sensation. more

Digital Marketing Social Marketing Trends activation

 
 
Finally, CMOs View Community Partnerships as Brand- and Business-Building Asset
Lesa Ukman Oct 22

Finally, CMOs View Community Partnerships as Brand- and Business-Building Asset

Many of the CMOs who spoke at the Association of National Advertisers’ annual Masters of Marketing conference last week highlighted the power of partnerships with nonprofits, and the business- and brand-building benefits of doing good. more

Marketing Trends Cause

 
 
How Adding Purpose to Sports Amplifies ROI
Lesa Ukman Oct 3

How Adding Purpose to Sports Amplifies ROI

Sports is not just a game. It’s big business. (On the backbone of sports, Red Bull built not just a brand but an entirely new category, energy drinks.) more

sponsorship strategy sports trends activation

 
 
The Digital Technology Tipping Point of the In-Stadium Fan Experience
Morgan Lathrop Aug 26

The Digital Technology Tipping Point of the In-Stadium Fan Experience

With the opening of the San Francisco 49ers’ Levi’s Stadium—for which IEG Consulting was proud to be a sponsorship consultant—the debate over how to best engage fans is again front and center. more

social media sports trends digital media

 
 
Mobile Apps – The New Frontier in Brand Partnerships
Kristen Pelachyk Jul 7

Mobile Apps – The New Frontier in Brand Partnerships

In a recent brainstorming session, the IEG Consulting team took a look at how mobile applications – a key part of the ever-changing digital landscape – can be monetized for sponsorship revenue. more

digital media sponsorship strategy trends activation

 
 
What Does It Mean to Suspend A Sponsorship?
Jim Andrews Apr 29

What Does It Mean to Suspend A Sponsorship?

The Donald Sterling scandal has introduced a new concept for our industry—the idea of suspending a sponsorship.  more

sponsorship strategy trends backlash

 
 
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